As the Internal Communications Designer at AbCellera, I work collaboratively with all teams to provide design and learning solutions tailored to their unique needs. In my role, I collaborate closely with executives to integrate design principles into strategic initiatives, ensuring that our visual communications are both effective and aligned with our organizational goals. My background in learning design allows me to create impactful training materials that engage and educate employees, fostering a culture of continuous learning and development at AbCellera.My responsibilities encompass a broad range of duties, including but not limited to:Leading the development of AbCellera's global internal branding initiatives, ensuring a consistent visual identity across all internal communications, presentations, and events.Utilizing my extensive expertise in digital design to conceptualize and create visually compelling designs for our internal learning management system, intranet, and digital signage platforms.Producing engaging copy that complements visual elements, enhancing the impact of our internal collateral.Managing vendor relationships for internal collateral and event-specific needs, ensuring alignment with organizations that share our values and ethos.Planning and executing large-scale events, accommodating over 700 attendees across British Columbia.Designing both the front and back end of courses for our internal Learning Management System, drawing on my experience as a university instructor and my knowledge of learning design systems and best practices.

I have a 5-book series with Kids Can Press called Wednesday Wilson. The first book in the series, Wednesday Wilson Gets Down to Business was published in the spring of 2021, followed by 2 more books in 2022 and 2023, a box-set in 2024, and books 4&5 will come out in 2025&26. That’s a lot of books ;-)

I have published three children's books with Owlkids Books, including Milo + Georgie, Usha and the Stolen Sun, and Hold That Thought!

I have published two books with Orca Books, including Once Upon a Balloon and Nye, Sand and Stones.

For several years, I worked with the BC Patient Safety & Quality Council (BCPSQC) to design all assets for their annual Quality Forum, an event that unites 1000+ people working in British Columbia’s health care system to share and discuss how to improve healthcare quality and patient safety. In addition, I provided design services for their Patient Voices Network, creating annual reports and infographics for their stakeholders.Key Responsibilities and Skills:Brand Design System: Developed a comprehensive design system for the BCPSQC brand, ensuring consistency across all visual communications.Conference Assets: Designed a wide range of assets for the Quality Forum, including program guides, large-scale signage, presentations, brochures, ads, exhibition displays, webpages, email newsletters, animations, and branded assets for social media campaigns.Infographics and Reports: Created visually compelling annual reports and infographics for the Patient Voices Network, effectively communicating complex data to diverse stakeholders.Stakeholder Collaboration: Worked closely with various stakeholders, including governmental funding bodies, health care professionals, and patients, to ensure design solutions met their needs.Visual Communication: Leveraged strong visual communication skills to convey key messages and enhance stakeholder engagement.Technical Proficiency: Utilized advanced design software and tools to create polished and professional visual content.User-Centric Design: Applied user-centric design principles to create accessible and impactful materials for a broad audience.Innovation and Creativity: Continuously explored innovative design approaches to keep materials fresh and engaging.Feedback Integration: Incorporated feedback from stakeholders and team members to refine and improve design outputs

For over a decade, I worked as a freelance/contract designer and copywriter in Vancouver, collaborating with clients in health, education, banking, and apparel.Key Responsibilities:Concept Development: Created innovative design concepts tailored to client needs and industry standards.Visual Communication: Designed visually compelling graphics, layouts, and branding materials to effectively communicate messages.User Experience (UX) Design: Developed user-centered designs for digital platforms, ensuring intuitive and engaging user experiences.Project Management: Managed multiple design projects simultaneously, meeting deadlines and maintaining high-quality standards.Client Collaboration: Worked closely with clients to understand their vision, provide creative solutions, and ensure satisfaction with the final product.

I served as a sessional faculty instructor in the Culture + Community and Design + Dynamic Media programs at Emily Carr University, where I taught Design to undergraduate students.Key Responsibilities and Skills:Curriculum Development: Designed and updated course curricula to align with current industry trends and academic standards.Lecturing and Instruction: Delivered engaging lectures and facilitated discussions on various design principles and practices.Student Mentorship: Provided guidance and mentorship to students, fostering their creative and professional growth.Assessment and Evaluation: Developed and graded assignments, projects, and exams to evaluate student progress and understanding.Technical Proficiency: Taught software and tools relevant to design, including Adobe Creative Suite, UX/UI design platforms, and multimedia tools.Research and Innovation: Conducted research to stay current with design innovations and incorporated new findings into the classroom.Collaboration: Worked with faculty members and industry professionals to enhance the educational experience and provide real-world insights.Project Management: Oversaw student projects from conception to completion, ensuring adherence to deadlines and quality standards.Communication Skills: Utilized strong verbal and written communication skills to convey complex design concepts effectively.Critical Thinking and Problem Solving: Encouraged students to develop critical thinking skills and innovative problem-solving approaches.

bethink helps progressive organizations apply behavioural economics to improve decision-making, drive change, and solve challenges.I specialized in addressing organizational, business, and social challenges through a science-based approach to human behavior. By applying principles of behavioral economics, I helped forward-thinking organizations enhance performance, transform culture, implement new strategies, and optimize processes, products, pricing, and services. My work focused on leveraging insights from behavioral science to drive meaningful improvements and sustainable success.The field of behavioural economics provides evidence-based insights into how people make choices and how changes in decision-making environments impact those choices, consciously and unconsciously. Through consulting and training services, we help organizations make more effective decisions, increase employee and customer responsiveness, and gain competitive advantage for the long term.

After an amazing internship, I joined the team at Signals, working on projects with BC Cancer, The Land Title & Survey Authority of BC, and the BC Centre for Disease Control. Then, after a year of invaluable experience, including my creative decisions for the current "Don't Get Screwed by Cancer" HPV Immunization Campaign, I decided to focus on my own work and continue my academic studies at the Kolding School of Design in Denmark.

I was invited to become an intern at Signals Design in my third year of studies, and was keen to balance school and studies, as it was an opportunity not to be missed!

As a student at Emily Carr University, I led an identity project for the Design° program, which included a blog rich with examples of student work, video filming and editing, and print design for promotional material.

As a design student at Emily Carr, I worked closely with Professor Deborah Shackleton to bring the school's design journal, Current, to life using social media, video interviews and an App available for download on iTunes.