• Co-founder and creative director of COSETTE• COSETTE is a multidisciplinary project focused on developing and experimenting with sound, design, visuals, and technology.• COSETTE is a platform for its members to reach their highest potential.

• Collaborated, ideated, and executed on relaunch of organization's marketing strategy, brand image, and brand voice• Lead and owned visual redesign of organization through creating repeatable marketing assets (ie. additional logos, graphics assets, video assets, infographics, slide decks, marketing processes, email signatures, customer guides, success stories, and podcasts)• Introduced new media (web design, motion graphics, audio/podcasting, videography), increasing company engagement and sales engagement by +500%• Owned and rebuilt Squarespace-based company website, building custom code, custom web-to-lead forms, custom design work, and implemented SEO marketing strategies• Coordinated and collaborated within an agile marketing team to plan, and drive focus and towards various campaigns, aligning with Salesforce's marketing strategies and ongoing product launches (including print and product design for Belmar's Nonprofit Executive Summit, email marketing campaigns, and social media campaigns)• Supported Sales and Delivery teams' project initiatives through assisting in ad-hoc requests• Doubled company LinkedIn followers from +1k to +2k, and increased Instagram followers by 40% within one year of start of position

• Designed and consistently maintained Shopify-based e-commerce site, while also adapting web design styling to changing fashion cycles by researching upcoming design/fashion trends and experimenting with visual media content.• Photographed and digitally edited archival designer fashion garments for e-commerce purposes using Adobe Lightroom and Photoshop• Researched and created copy on designers and archive fashion in order to provide customers with information on the value of garments, its origins, fabric makeup, and historical importance.• Managed e-commerce orders, while evaluating Shopify analytics to improve website traction and customer bounce-rates, leading to increased sales.

• Managed a portfolio of 6 individuals to create digital and print materials for the promotion of the SFU Beedie student community and its events.• Worked with Finance, Corporate Relations, and Events portfolios to improve event turnout, increase student event ticket sales, and garner new relationships with corporate sponsors by creating relevant marketing materials• Rebuilt the organization’s Squarespace-based website from the ground up to improve shareholder communication and modernize organization aesthetics.• Introduced organization to Google Analytics and Facebook Ads platforms, which increased social media presence by 200% (400 followers to 1100+), in turn, increasing event ticket sales and net income.

• Designed and created digital marketing graphics by following the design process of creating an event branding guideline, sourcing reference graphics, and drafting design elements via Adobe Creative Suite• Scheduled online social media posts by using Hootsuite platform and and writing marketing captions while ensuring largest number of impressions through follower behaviour analysis.

• Designed “financial literacy and employability skills”-based slide decks and workshop materials for marginalized communities• Built and updated Wix-powered website for Enactus organization, by following the process of researching into the Wix platform, editing included templates, and coding via HTML & CSS.

• Marketed and planned Spring Soiree, an annual professionals’ and students’ networking event, by formulating a branding guideline that aligns with organization values, creating presenter slide decks, and collaborating with logistics to ensure branding consistency between digital and real-world marketing materials• Introduced innovative marketing platforms, such as Snap location filters, leading the event to sell out, garnering over 150 attendees.

• Effectively condensed complex scientific concepts into engaging, simple analogues, which positively enhanced attendee experience.• Collaborated with work colleages on end-of-day meeting to communicate customer concerns and needs, which led to stronger customer relations, improved shareholder evaluation, and better adaptability to customer needs.