Brian Vo Email & Phone Number

Surrey, BC, CA

Surrey, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Co-founder and creative director of COSETTE
• COSETTE is a multidisciplinary project focused on developing and experimenting with sound, design, visuals, and technology.
• COSETTE is a platform for its members to reach their highest potential.

• Collaborated, ideated, and executed on relaunch of organization's marketing strategy, brand image, and brand voice
• Lead and owned visual redesign of organization through creating repeatable marketing assets (ie. additional logos, graphics assets, video assets, infographics, slide decks, marketing processes, email signatures.
• Introduced new media (web design, motion graphics, audio/podcasting, videography), increasing company engagement and sales engagement by +500%
• Owned and rebuilt Squarespace-based company website, building custom code, custom web-to-lead forms, custom design work, and implemented SEO marketing strategies
• Coordinated and collaborated within an agile marketing team to plan, and drive focus and towards various campaigns, aligning with Salesforce's marketing strategies and ongoing product launches (including print and.
• Supported Sales and Delivery teams' project initiatives through assisting in ad-hoc requests

Vancouver, Canada Area

• Designed and consistently maintained Shopify-based e-commerce site, while also adapting web design styling to changing fashion cycles by researching upcoming design/fashion trends and experimenting with visual media.
• Photographed and digitally edited archival designer fashion garments for e-commerce purposes using Adobe Lightroom and Photoshop
• Researched and created copy on designers and archive fashion in order to provide customers with information on the value of garments, its origins, fabric makeup, and historical importance.
• Managed e-commerce orders, while evaluating Shopify analytics to improve website traction and customer bounce-rates, leading to increased sales.

• Managed a portfolio of 6 individuals to create digital and print materials for the promotion of the SFU Beedie student community and its events.
• Worked with Finance, Corporate Relations, and Events portfolios to improve event turnout, increase student event ticket sales, and garner new relationships with corporate sponsors by creating relevant marketing materials
• Rebuilt the organization’s Squarespace-based website from the ground up to improve shareholder communication and modernize organization aesthetics.
• Introduced organization to Google Analytics and Facebook Ads platforms, which increased social media presence by 200% (400 followers to 1100+), in turn, increasing event ticket sales and net income.

• Designed and created digital marketing graphics by following the design process of creating an event branding guideline, sourcing reference graphics, and drafting design elements via Adobe Creative Suite
• Scheduled online social media posts by using Hootsuite platform and and writing marketing captions while ensuring largest number of impressions through follower behaviour analysis.

• Designed “financial literacy and employability skills”-based slide decks and workshop materials for marginalized communities
• Built and updated Wix-powered website for Enactus organization, by following the process of researching into the Wix platform, editing included templates, and coding via HTML & CSS.

• Marketed and planned Spring Soiree, an annual professionals’ and students’ networking event, by formulating a branding guideline that aligns with organization values, creating presenter slide decks, and collaborating.
• Introduced innovative marketing platforms, such as Snap location filters, leading the event to sell out, garnering over 150 attendees.

• Effectively condensed complex scientific concepts into engaging, simple analogues, which positively enhanced attendee experience.
• Collaborated with work colleages on end-of-day meeting to communicate customer concerns and needs, which led to stronger customer relations, improved shareholder evaluation, and better adaptability to customer needs.

Bachelor Of Business Administration - Bba, Business Administration, Marketing And Management Information Systems

Certificate Of Achievement - Hmx Fundamentals, Immunology

Certificate In Business Analytics And Decision Making (Badm), Business Administration And Management, General