Breana Macarthur Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Clients: Microsoft, Snap, Audible, Kyndryl, The Rape Foundation (pro-bono),Southern California Edison (SCE), Nestlé, Ring, IMAX, Cablevision, AtomFilms, Fuse.tv, Madison Square Garden, Lion Capital, Beats by Dre Director of Program Management that gets her hands dirty. I have worked with teams of up to 10 direct reports and 30+ indirect reports managing large-scale website builds, maintenance and optimization, social, mobile application design and development, CRM, banners, content creation, 10-foot UI experiences, and new business pitch efforts.

Greater Los Angeles Area

Los Angeles

Greater Los Angeles Area

Irvine, Ca

Client: MazdaOversaw web, mobile, social, online advertising, and experiential projects throughout the project lifecycle: strategy, design, development, deployment and quality assurance. Managed stakeholder relationships including clients, in-house creative, legal, ad operations, media, and off shore development partners. Creation and management of project documentation process for day-to-day project workflow for MazdaUSA.com, display, and social projects. Mentored and trained project managers, account managers, and digital coordinators. Agency producer on all CG and still photography asset generation including retouching for Mazda sites. Prioritized business objectives, critical success factors, and project risks. Determined project requirements/milestones and actively measured project progress against milestones to ensure timely and successful completion. Developed and maintained key project deliverables: project plans, scope/requirements documents, schedules, communication plans, and status reports. Planned, managed, and reported project status, budget, and milestone achievements for all phases of a project.

Newport Beach, Ca

Clients: Mazda, Kwikset, Expedia Corporate Travel, Secure Horizons, Jacuzzi, Del Taco, Black+Decker, Public Storage, Memorex, OC Marathon and Juvenile Diabetes Research Foundation (JDRF)Managed the interactive group on multiple, concurrent projects that varied in size and scope. Assigned all resources for planning, concept, production, and trafficking. Managed cross-functional teams across a full systems development life cycle. Planned, managed, and reported project status, budget, and milestone achievements for all phases of the project. Worked closely with various groups of different disciplines to assure client satisfaction.

Newport Beach, Ca

Oversaw the development of online marketing programs for clients such as Black & Decker (Kwikset), Expedia Corporate Travel, SecureHorizons, Orange County Marathon and Juvenile Diabetes Research Foundation. Developed and maintained primary client relationships to ensure smooth campaign operations. Prepared online creative briefs and conference reports for client approval meetings. Created and managed client budgets to maximize client receivables and agency profits. Established and maintained project timelines to improve workflow and client communications. Produced monthly client reports for online campaign analysis and billing. Managed, supervised and trained new interactive account associates. Developed and launched an integrated microsite for a new line of Kwikset door hardware products. Assisted in the development of new brand strategy, creative, online media, and search engine marketing for Expedia Corporate Travel

Newport Beach, Ca

Initiated the development of Mazda's national and regional online marketing programs. Assisted with the implementation of alternative marketing and interactive promotions/special projects for Mazda. Worked closely with the Interactive Media team to develop online and search engine marketing media campaigns. Established and maintained project timelines to improve workflow and client communications. Produced monthly client reports for online campaign analysis. Optimized online interactive creative rotation in DART. Trained new traffic coordinators ad operations and trafficking functions.

Newport Beach, Ca

Trafficked all interactive campaigns through DART or Atlas for Mazda, Memorex and Public Storage. Managed timelines and deliverables from creative development to live date. Liaison between print, broadcast, direct marketing, national and regional departments within agency. Obtained legal approval on all online and direct marketing executions. Ensured proper implementation of internal and client feedback/changes. Assisted in the development of an integrated Interactive sweepstakes utilizing the Google Earth application. Mazda was the first North American auto manufacturer to use Google Earth in an online promotion for the launch of a new vehicle. Program included SEM, Rich Media banner ads, CRM, print, viral, and a microsite.