Brenda Chen

Brenda Chen Email and Phone Number

Director of Marketing and Operations @
Brenda Chen's Location
Los Angeles Metropolitan Area, United States
Brenda Chen's Contact Details

Brenda Chen personal email

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About Brenda Chen

6+ years of network marketing (MLM) experience in marketing and operation that led cross-functional teams and direct reports with a track record of significant achievement, which include reducing costs and inventory, improving gross margin, sales, and profits, developing member relationships and marketing programs to meet corporate objective. 10+ years of product management experience and expertise in product development, product sourcing, buying, and merchandising, seasonal assortment planning, product marketing and presentation, gross margin price control, P&L management, scheduling, inventory management, and vendor/contract negotiations. Recognized as visionary and creative thinker – acting as relationship builder and problem resolution expert with strong interpersonal and multi-tasking abilities. Outstanding reputation for prioritization of requirements to meet deadlines and support senior management decisions. Positive leadership with methodical work habits and detailed organizational ability, maintaining team focus on scope and managing stakeholders’ expectations.

Brenda Chen's Current Company Details
YIJIA International Group Inc. USA

Yijia International Group Inc. Usa

Director of Marketing and Operations
Brenda Chen Work Experience Details
  • Yijia International Group Inc. Usa
    Director Of Marketing And Operations
    Yijia International Group Inc. Usa Sep 2016 - Present
    Los Angeles County, California, United States
    Oversee and implement MLM/Network Marketing business model and strategy to the US market to achieve company's sales and financial goals.Manage all aspects of operation, sales and marketing for the US branch with over 30K members and 1000 team leaders.Lead sales, training and marketing teams to work with different teams and team leaders to help them achieve the sale goal and recognition by providing various marketing champaigns, promotion programs, weekly team meeting, trainings, online courses, events, and etc. Extensive communication and negotiation Internally and externally to ensure all aspects can be followed and decision making process can be efficient as fast as possible while providing solutions to different business scenarios and to ensure the business continue to grow for the market success.
  • Yungyaw Fabric Technoogy Corperation
    Project Manager Sourcing And Business Development
    Yungyaw Fabric Technoogy Corperation Jan 2014 - Sep 2016
    Los Angeles
    • Identified new business opportunities to maximize profitability and achieve company growth objectives.• Developed new client sources with sales team through product presentation, field visiting, trade show, and conference meeting. Handled new projects and customize product spec to meet customer’s requirements. Managed and strengthened existing relationship with clients and fabric suppliers. Worked closely with fabric designers and suppliers to maximize customer satisfaction and meet customer’s requirements.
  • Walong Maketing Inc. (Subsidiary Of 99 Ranch Supermarket)
    Project Manager Business Marketing Analyst/Executive Assistant To Coo
    Walong Maketing Inc. (Subsidiary Of 99 Ranch Supermarket) Dec 2007 - Dec 2013
    Buena Park,Ca
    • Initiated standard operation procedure and integrated operational strategy across all functional teams. Designed and deployed solutions for end-user training, communications, and change management plans.• Managed company’s product master data, promotion, and price data to ensure accurate data integrity. Provided detailed analysis, complied and generated reports for business reviews to achieve sales goal.• Communicated and worked closely with Merchandising, Sales and Marketing managers to ensure everything is followed company’s direction. Reviewed manager’s performance on promotion and key brand/key item sales through meeting coordination, including: business reviews, sales, and merchandising meetings, quarterly and semi-yearly meetings for budget planning and sales forecasting.
  • Walong Marketing Inc.
    Buyer/Product Manager
    Walong Marketing Inc. Jan 2005 - Dec 2006
    Buena Park
    • Monitored vendor performance on an ongoing basis. Drove corrective actions as needed for productivity. • Maintained close relationships with vendors and attended to annual food shows for sourcing of product varieties and new vendor. Managed a group of 15 overseas vendors and 10 vendors within the States.• Handled a total yearly buying budget of $12 Million. Developed product assortment plans and managed all aspects of merchandising process efficiently to achieve annual commitment to vendors. Successfully received many vendor rebates from achieving purchase target in two consecutive years. • Developed details procurement/inventory procedures to ensure the highest quality products and client value. Duties include: managing economical flow of purchased material to ensure production needs are met. Maintained good inventory level and managed price that adapts to the current market demand and condition. Analyzed competitive product offerings in terms of features, benefits, and price points. • Worked with sales and marketing departments for the execution of promotion plans and product launches to ensure details. Increased sales products by 30% with 3.2% growth in gross margin in 2006.• Coordinated with import department, warehouse, and vendors to ensure each step of Import procedures was well monitoring that meets FDA and USDA regulations and avoids the extra import surcharges.• Displayed solid team building skills via successful execution/transition of accounts from start to finish. • Oversaw procurement, allocation, distribution, control, stock levels, and cost compilation and analysis.
  • Les Enphants Co., Ltd
    Buyer/Assistant Brand Manager
    Les Enphants Co., Ltd Jan 2003 - Dec 2004
    Taipei, Taiwan
    • Identified business opportunities and risks through sales analysis. Increased sales for Nike sportswear by 28% and gross margin by 4% through a strategic merchandise plan and inventory control pricing. • Launched a 50-store channel expected to double the company sale revenue in the next three years. • Initiated and maintained good relationship with vendors. Compiled statistical data for Monthly/Seasonal report needs, business plans, strategy books, and any other presentations throughout the whole year. • Managed brand for 5 major sports brands. Handled business analysis, budget planning, vendor negotiation, order placement, inventory control, visual merchandising, store communications, and product allocation. • Monitored all aspects of the OTB process, price markup and markdown, receipt plans, and inventory turn, which ensured that buying plan and merchandising requests met the department’s financial targets. • Worked with designers and created product concept to lead the direction of 4P in the launch of new brands. • Ensured marketing plans, advertising, and promotional activities are all consistent with brand strategy.• Demonstrated ability in managing yearly buying budget of $25M. Developed buying budgets with sales targets, price promotion, and assortment plans. Exchanged market information with designers and vendors to consistently ensure that seasonal product lines met new sales target and market satisfaction.• Supervised a product line, SKU, price positioning, cost, and margin targets by forecasting and product mix analysis. Attended seasonal trade shows and negotiated product and pricing requests with vendors.• Sourced for suppliers and counter checked details and completeness of purchase requisition documents.

Brenda Chen Education Details

Frequently Asked Questions about Brenda Chen

What company does Brenda Chen work for?

Brenda Chen works for Yijia International Group Inc. Usa

What is Brenda Chen's role at the current company?

Brenda Chen's current role is Director of Marketing and Operations.

What is Brenda Chen's email address?

Brenda Chen's email address is yu****@****hoo.com

What is Brenda Chen's direct phone number?

Brenda Chen's direct phone number is +162632*****

What schools did Brenda Chen attend?

Brenda Chen attended University Of Illinois At Urbana-Champaign, University Of The Incarnate Word.

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