Developed and executed all branding, marketing, social media, and business development activities for companies owned by NFL Hall of Fame Inductee, Emmitt Smith.

BrandBuilder International focuses primarily on creative and business development ventures. It is real art for real people, offering services in the following areas: --Design and coordination of creative projects including print, broadcast, outdoor, web, social media, and photography--Business Consultation and Planning--Marketing Consultation and Planning--Copywriting and Proofreading--Have worked with clients in technology, personal growth, sports memorabilia, entertainment, holistic health, country clubs, real estate, human resources, animal welfare, work apparel, transportation, politics, home health/medical supplies, delivery/printing services, and others.

--Supported traffic, film, finance and marketing/ sales departments with special projects and daily duties. --Oversaw and sold paid programming avails. --Determined per inquiry ad placements and monitored performance to maximize revenue. --Monitored and reported on paid trade program. --Created sales materials for use by management and media sales force, delivered ad hoc sales reporting, and entered traffic system data and instructions. --Performed various program log duties including reconciliation, scheduling and program changes and updates and various commercial integration duties as requested.--Designed and wrote sales newsletters for use with client and national agency contacts.--Assisted with administration of various sales programs--Updated and maintained sales tracking tool with new contacts and sales figures.--Trained and provided new staff support on sales software programs including Matrix, One Domain, Microsoft Office suite, VCI and Wide Orbit traffic management.--Filled in as news production assistant and front desk receptionist as needed.

--Operate studio equipment such as camera, audio board, teleprompter, and tape decks. --Edit news video using linear and non-linear editing equipment. ***Projects/Achievements*** --Wrote, edited, and produced weekly farm information segment and coordinating monthly newsletter. --Won two Associated Press News contest awards for weekly farm information segment.--Researched, wrote and posted content for station website and morning newscast.--Shot and edited still photos for use in new weather system graphics. --Developed efficient means of posting sports scores for on-air and web use.--Designed graphic elements (full screens, templates, and CGs) for on-air and web use.

--Ensured worldwide compliance and provided financial oversight of receivables for corporate participation in multi-million dollar co-marketing (MDF) processes and activities with Intel, Microsoft, and other world-class technology partners.--Coordinated and developed international marketing activities including website updates, sales tools, flyers, retail packaging, and newspaper ads, etc. with international retailers including Toys 'R Us, Comet, Tesco, Digital China, Telmex, Sam's Club, Palacio de Hierr,o and various international agencies.--Financial accountability including general ledger, financial planning and budgeting, reconciliation, receivables and payables.--Worked with domestic advertising agencies and internal staff to ensure proper billing, MDF documentation, accruals, and budget accountability for multi-million dollar advertising and co-marketing budgets. Developed related processes to ensure documentation was accurate and timely.--Streamlined many marketing processes to ensure timely reconciliation of accounting issues and achievement of co-marketing requirements. Efforts resulted in significant savings to the company for overbilled expenses and a less than 1% error rate on co-marketing compliance each year.--Trained internal staff, international and domestic advertising agency staff and others on proper marketing and MDF procedures. Developed training materials in conjunction with MDF partners.