Brenda Booth Email & Phone Number

San Diego, Ca, Us

Seattle, Washington, United States

As part of the SageMaker Canvas team, I contribute to the development of a revolutionary no-code platform that empowers users to harness AWS's extensive suite of AI and ML services effortlessly. By abstracting complexities, SageMaker Canvas enables rapid development and deployment of ML and generative AI solutions, facilitating transformative capabilities accessible to all.

Seattle Metropolitan Area, Washington, United States

Contributed significantly to SageMaker Ground Truth, AWS's data labeling service, by enhancing data annotation tools across diverse modalities (Image, text, video, 3D point cloud/lidar, etc.). My role involved optimizing ML model performance through innovative feature development and collaborating closely with multidisciplinary teams to streamline the ML development lifecycle.

Seattle, Washington, United States

As the sole UX designer at the AWS Machine Learning Solutions Lab, I played a pivotal role in driving the adoption of AI solutions to solve complex business problems. Collaborating closely with data scientists and ML engineers, I championed user-centric design methodologies to accelerate product development cycles and deliver intuitive, high-impact ML applications for the largest AWS customers across various industries worldwide.

During my 9-year tenure at HP, I led a design group pivotal in developing new business ventures from HP's R&D lab through to global commercial release. My focus was on implementing user-centric methodologies to drive efficiency and innovation. I successfully guided cross-functional teams, fostering collaboration between engineers, project managers, designers, and business stakeholders. By facilitating research activities and establishing robust infrastructure, I ensured the seamless integration of user-centric practices throughout the development process. My efforts culminated in several successful product launches, each demonstrating the power of user-focused design in creating market-ready solutions. In my final project at HP, I spearheaded UX initiatives to enhance the developer experience for APIs and dev tools within the Link Technology platform, showcasing my ability to apply user-centric principles to complex, technical products.

Greater San Diego Area

Led successful design efforts at Gizmo5, culminating in the acquisition of the Gizmo5 app by Google. I oversaw the design and release of the desktop client across multiple platforms, establishing a cohesive user experience and brand identity that resonated with users.

Greater San Diego Area

Linspire’s flagship product is a Linux based operating system.Some of Brenda's responsibilities while working at Linspire were:• Created UI designs, mock-ups, prototypes, and screen flows• Designed a large variety of online and printed projects from concept to implementation, including: Websites, Marketing campaigns, HTML e-mail newsletters, etc• Collaborated with all project team members (business owners, designers, copywriters, site builders and developers) to ensure the development of a consistent and effective user experience. • Assisted business team on creation of business presentations and promotional materials

Greater San Diego Area

Greater San Diego Area

Brenda worked with the CEO and Creative Director to define and execute deliverables for design projects. During this time her focus was on interaction design, however she also created multiple marketing collateral materials, promotional advertising, micro sites, direct marketing collateral, etc.