I lead design for AI services and Generative AI at AWS, where I’m dedicated to creating the next generation of tools and services that empower customers to enhance productivity, differentiate their offerings, and accelerate innovation. I excel in complex technical environments, collaborating closely with product managers, scientists, and engineers to deliver large scale, innovative solutions. My focus is on integrating UX principles and research best practices into every stage of the development process, ensuring that user experience remains a top priority.Currently, I contribute to the development of SageMaker Canvas, a revolutionary no-code platform that empowers users to harness AWS's extensive suite of AI and ML services effortlessly. Previously, I optimized data annotation tools for SageMaker Ground Truth and played a pivotal role in the AWS Machine Learning Solutions Lab, driving the adoption of AI solutions for complex business problems across various industries worldwide.I take pride in having developed projects that are now essential tools for consumers and employees across multiple Forbes 500 companies globally.My career encompasses roles in both startups and multinational corporations, focusing on emerging technologies, new business exploration, and product development for consumer and enterprise markets. I have broad experience with Mobile, Cloud, Web, Machine Learning, Augmented Reality, Computer Vision, and Voice Technology. I excel at translating user research data into product requirements, producing information architecture for complex systems, and creating user flows, wireframes, and visual designs. I'm well-versed in design, prototyping, and agile project management tools, and I enjoy bringing Lean UX and Lean Startup methods to the development process. With experience building and leading creative teams, I empower them to deliver great experiences. My approach combines strategic thinking with a strong sense of responsibility, consistently delivering impactful, user-centric designs that drive innovation and efficiency in AI/ML workflows.