Brenda Farrell Email & Phone Number

Dublin, County Dublin, Ireland

County Dublin, Ireland

• Conduct extensive data research, sourced from a diverse range of channels• Surveys and Insight reports• Clean data with excel, power query and interrogated the data with SQL• Developed impactful and rich reports and dashboards using Power BI • Extract valuable insights and identify trends presenting to management and clients• Drove the research project delivering milestones on time• Collaborate with external clients and data analysts• Website UX and collaboration with vendors

MySQL Workbench · Tableau · Design Thinking · SQL · Python · Pandas · Machine Learning · Artificial Intelligence (AI) · Microsoft Excel · Data Analysis · Data Storytelling

Dublin

Enhanced usability using data insights• Collaborated with businesses to enhance website usability using data insights• Increased traffic into the sales funnels using traffic data• Analysed trends and user behavior to drive actionable recommendations

County Dublin, Ireland

Chosen to lead the Customer Care digital enhancement project while also delivering UI/UX initiatives. Identify enhancement opportunities with data sourced from across the business. KPIs sales targets, call reduction and lift NPS.● Call Reduction - after analyzing calls related to search terms on the website, I Identified and drove a simple chat bot solution which resulted in a 5% drop in calls and a 48% lift in overall traffic.● Lift NPS - Analysis of call vollumes identified customers were in a digital loop, resulting in high volume of customer calls and low NPS. The solution resulted in visits to device guides up 53% , direct topic links – driving 70% of traffic to injected modules on the page and 15% NPS lift● Lead the customer care digital improvement team, prioritizing initiatives for call deflection,writing business cases, building relationships with business owners, gaining support forinitiatives, scheduling deliverables● Presented initiative updates, delivery dates and NPS performance updates to the SeniorLeadership Team (SLT) each quarter● Monitoring campaigns and user journeys in site catalyst, analysing search reports, weekly call reports and click mapping forming insights to present as possible enhancement opportunities for customer experience.● Design thinking, user testing, personas, user stories, user journeys and conducting workshops to achieve an enhanced customer experience.● Work collaboratively with the development, content, test, business owners and stakeholders across the business to design and deliver projects.

Dublin, County Dublin, Ireland

Working within the digital team collaboratively with developers, copywriters and analysts at a time of immense digital growthKey Achievements● Entrepreneurially drove a series of projects on the Pay as you go sales funnels. I identifiedopportunities to drive traffic deeper in the funnel through traffic analysis, this resulted in a lift ofsales above weekly targets● Project managed the migration of the consumer and business product library to the new Infosys ecommerce platform. Identifying the scope and schedule for each batch deployment,migrating the CMS of all product imagery along with Seo content. Delivered on time andon brand. Identifying risks for library migration and possible scenarios for mitigation of risk● Built the digital design team, recruiting two designers and managing two contractors on ODPprojects● Introduced a scheduling system for digital design, meeting deployment deadlines and useracceptance testing (UAT) deadlines● Digital representative at scoping meetings for ODP projects, requirement gathering, submittingchange requests and delivery dates aligned with launches and deployments● Brand gaurian and main contact with Vodafone Group providing localised feedback● Point of contact for Apple iPhone brand for the ‘iPhone’ Launch on the Vodafone website, ensuring standards and guidelines for Apple were adhered to and gaining signoff

Designing engaging and impactful digital advertising for the O2 website and external campaigns. Designing weekly promotional Ezine campaigns which achieved measured sales results. Management of the Image library and image generation.

Project managed an annual industry publication. Driving the end to end production, liaising with printers, content writers and designers. Organized the launch event launched by the Taoiseach, meet and greet, speakers and event hostingResponsible for all website updates using CMS and also the intranet design.

Dublin, County Dublin, Ireland

Design Manager - Responsible for hiring and training junior designers, scheduling workflow, creatingpowerpoint decks, creating event marketing collateral, liaising with printers and supporting seniormarketing teamsKey Achievements● Implemented an automated method of creating data visualizations from excel charts to graphicimages for monthly investment fund performance statistic for customers ● Managed a team of 4 designers.● Built relationships with vendors in Marketing Agencies and Printers

Dublin, Ireland

Temporary placement to work on Annual Report production.

Sydney, Australia

Freelance Graphic Designer, contracted to various companies for graphic design, photo touchup and finished artist duties.

Designed advertising for various clients for publications. I also designed brochures, identities and marketing collateral for clients. I designed and produced the publication 'Garda Times' magazine.

Post Graduate Diploma In Cyber Security In Computing, Cybersecurity, Information Security, Ethical Hacking And Gdpr, First Class Honors

Information Security Management, Software Compliance, Cryptography and Secure Infrastructure Current Modules have covered: Kali, WMware.

Bachelor Of Science Degree, Data Analytics & Interactive Marketing, Distinction

Database Data Warehouse & B. I. Tools. Data Visualization Dashboards using Tableau SQL Information Management for Businesses Web Design &.

Professional Diploma, User Experience Design (Hci)

The aim of the HCI course is to give students the ability to identify issues relevant to interaction design, develop solutions.

Professional Diploma, Digital Marketing

Covering all areas of Digital Markeing - Seo, Analytics, Google Ad Words, Display, Social Media, Online PR, Email marketing and Affiliate.

Certifiate, Web Design

Marketing, Marketing

Visual Communications, Graphic Design

Design Communications, Graphic Design

Cyber Security

Currently Studying