Brenda García Email and Phone Number

Responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards • Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates • Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing

Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates. Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing.Working with Events, Sales, Account Managers, Account-Base-Marketing folks, and more global team members to deliver quality and personalized messages prioritized over volume, and to increase engagement with existing key contacts.

Marketing - Focused in developing the marketing strategy and responsible to drive incremental traffic and improve conversion rates. Accountable for 3rd party agencies relationship for Social Media Ads and Public Relations. Management of paid campaigns at Facebook Ads, Google Ads (search and app), Apple Search Ads, Amazon Ads, TikTok Ads, among others. Re-launched the Ambassadors Program to work with mommy influencers, and then delegate the program to others team members. Business Development - Determine and lead an appropriate product/ service/solution introduction process to assure an effective launch within the region. Provide ongoing forecasting. Optimize amount/ utilization of alliance and other partner funds (specials, pricing, price promotions). Partnership management, working closely with Global companies to achieve common goals (new users, engagement, co-marketing, exposure, sales, etc.). New partner's hunter & Project Management of new projects. Experience managing external and internal teams.

Business owner. Big-picture thinker to driving Mejor Marketing’s early successes. Practical and hands-on as to lead company development and bring new services to the border market. - Identify market opportunities- Manage product/services development- Direct Marketing and promotion- Develop financial estimations and budget- Creation of business plan and documents

Support operational leadership in a variety of departments (from finance and IT to human resources and accounts payable). Supervision, hire, and train new employees, strategize process improvements, and more. Grow the efficiency of existing organizational processes and procedures to enhance and sustain the organization’s internal capacity. Responsible for maintaining and increasing the efficiency of the organization.

Translation of the brand’s business goals into marketing strategies. Lead of a multifunctional team (marketing and customer service) to develop the e-commerce ecosystem for Nuestra Salud USA, including websites, social media, e-commerce intermediaries and client’s platforms. Management of the online activity in relation to traffic, sales, conversion, A/B testing, marketing automation and reporting. Leading of media planning process and budget to achieve goals and optimization proposals. Leading of customer service team who provides technical support related to Nuestra Salud USA memberships. Management of service levels by phone and chat, improvement initiatives, customer escalations and ensuring the highest levels of customer satisfaction. Troubleshoot reporting and diagnosis of issues. Responsible for increase the business volume by increasing depth and breadth of the company’s offerings.

Measurement of project profitability. Coordinatig with managers of different teams to achieve goals. Database management, planning and execution of marketing strategies and tactics, management of global activities such webinars, events and offers. Monitoring and notifications to customers through email. Testing and documenting of new tools to connect Oracle with SalesForce

Creates effective direct customer communications strategy to accomplish the objectives of the marketing program. Using extensive knowledge of the DM systems makes recommendations on audience behavior, DM program architecture, and project integration.

Market research for the opening of the business. Development of the marketing plan for the launch of the company "Juwich". Ownership and coordination of content for web and social media. Development of corporate identity and internal marketing program for loyal employees and customers. Measuring effectiveness of web content and social media. Approval of print resources. Overhaul of the newsroom.

Atención personalizada de los requerimientos de los clientes con el fin de brindar una solución a los mismos. Venta directa de productos y servicios al cliente final. / Personal attention of customer requirements in order to provide a solution to them. Direct sales of products and services to the final customer.

Telemarketing for the invitation to events, debugging databases, surveys of service and acquisition of new contacts. One month in Customer Service Representative. Direct Marketing coordinator September-December 2013. Coordinator of the symposium registration “NIDays 2013” and PR assistant.