Responsible for all Visual Merchandising & Creative Design for brands Anello, Banana Republic, Bossini, Brooks Brothers, Charles & Keith, Gap, Joseph Joseph, Pedro, Radley, Zwilling J.A. HenckelsResponsible for Store Design & Development for Anello, Charles & Keith, Joseph Joseph, Pedro and Zwilling J.A. HenckelsWork closely with Principals, Store Development, Business Managers, Marketing Communication Team and Operation Mangers in executing visual merchandising strategies through… Show more Responsible for all Visual Merchandising & Creative Design for brands Anello, Banana Republic, Bossini, Brooks Brothers, Charles & Keith, Gap, Joseph Joseph, Pedro, Radley, Zwilling J.A. HenckelsResponsible for Store Design & Development for Anello, Charles & Keith, Joseph Joseph, Pedro and Zwilling J.A. HenckelsWork closely with Principals, Store Development, Business Managers, Marketing Communication Team and Operation Mangers in executing visual merchandising strategies through creating Innovative Visual Displays, in store presentations to increase customer traffic and enhance customer shopping experience and stimulates salesOversees and Coaches VM Coordinators in executing a consistent and high quality Visual Display and maintaining the Brand Standards in a timely mannerCreates Brand VM Manuals, Monthly VM tools, Store Checklist and Evaluation and other Visual guidelines that would help the stores and VM Coordinators in their day-to-day operationsControl and optimize A&P Budget for all Brands, including window displays, in store images, marketing collaterals and other visuals by continuously reviewing and increasing supplier listSource Suppliers, contractors and other local agencies for display and local materials that can deliver the same result at a minimal cost and timely completionDesign and conceptualize Pop-up Stores, Shops & Marketing Campaigns and communications and events and other activities Show less

Manages 21 branches Visual Merchandising and Creative Designs, with products ranging from Cosmetics, Apparels, Footwear, Accessories, and HomeDesign, Develop and Execute Display themes in line with each corporate campaignDevelop VM guidelines and conduct VM training/workshops for Store VM, Department Managers nationwide

Responsible for all window display and visual merchandising for all Guess StoresMonitor and inspect all shop design and construction for all Guess StoresResponsible for all buying, allocating and merchandising of all babies, kids, adults apparel, and handbags