Brenda Hogan Email & Phone Number

Allentown, Pennsylvania Area

Allentown, Pennsylvania Area

Cresco

• Special Assignment: Led the organization in the adoption of new strategy deployment process. Oversaw the process, communication and progress of the strategic initiatives and key performance indicators in support of the strategic vision.• Responsible for developing an integrated marketing communications strategy and commercialization process to optimize sales and marketing investments, improve customer loyalty and drive growth.• Led a talented team of MarCom, Pricing, Sales & Marketing Analysis, Digital, Channel & Product Marketing professionals that drove incremental revenue through new product launches, traditional and digital marketing, unique promotional campaigns, pricing strategies, training programs, merchandising, trade shows/events, incentive programs and public relations.• Provided strategic direction with advertising, public relations, and market research agencies and other outside consultants to achieve the annual marketing plan. • In collaboration with sales leadership and finance, developed annual operating plan, forecasting and analysis tools and metrics in support of business and financial goals.• Implemented and led monthly commercialization review with sales leadership to identify pipeline gaps, implement course correction, and develop sales and marketing programs to ensure success.• Key leader of new strategic sales growth initiatives, identified markets, new customers and opportunities to maximize future revenue and profit growth.• Directed brand and product positioning for multi-tier and multi-division product offering.• Proven success at accelerating market growth, cultivating new business development and improving customer satisfaction.

Cresco

• Responsible for driving a progressive, integrated marketing effort supporting sales and all distribution channels and end-user markets. • Instrumental team member involved in two successful acquisitions. Developed brand positioning, corporate communication, company policies, and restructured customer service department. • Received above average ratings year over year in annual customer satisfaction surveys. Maintained error rate of less than 0.2% within Customer Service area.• Developed Channel Value Package including collateral, distributor policies and functional rebate program to enforce easy-to-do business value proposition, gaining greater brand awareness. • Created unique promotional campaigns and advertising programs resulting in increased market share and revenue growth.

Cresco, Pa

Cresco, Pa

Increased sales by over 15% per year for two years with top level, national accounts. Worked closely with Product Managers, Application Engineering, Sales and Industrial/Retail Wholesalers and Distributors while overseeing the coordination and development of all ads, brochures, catalogs, sales contests, trade show booths, packaging, merchandising displays, public relations, giveaways, videos, electronic catalogs, web pages and direct mail.

Allentown, Pennsylvania Area

A full-service advertising agency servicing retail, healthcare, industrial, HVAC, food/beverage and financial clients. Successfully managed existing accounts and drove new business development. Instrumental team member involved in value proposition development and strategic creative approach. Supervised staff in all phases of media research, planning and buying. Oversaw project development, from concept to completion for all creative client work, ensuring projects were on point, on budget and delivered on time.

Education record

Education record

Education record

Education record

Education record

Education record