Brendan Witherspoon Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

- Leveraging social data & data analysis to provide actionable insights from the bottom-up for global FMCG companies.- Conducting quantitative and qualitative research using Black Swan's social datasets to analyse data, identify trends, understand consumers’ interests , and present the findings with actionable recommendations.- Delivering brand mapping, growth drivers analysis, white space opportunities, trend prioritization, and concept optimization for brands like Moet Hennessy… Show more - Leveraging social data & data analysis to provide actionable insights from the bottom-up for global FMCG companies.- Conducting quantitative and qualitative research using Black Swan's social datasets to analyse data, identify trends, understand consumers’ interests , and present the findings with actionable recommendations.- Delivering brand mapping, growth drivers analysis, white space opportunities, trend prioritization, and concept optimization for brands like Moet Hennessy, Heineken, Pepsi, Twitter, Stada & Central Garden & Pet. Show less

Cape Town, Western Cape, South Africa

As part of a SaaS company that uses social data to accurately predict consumer behavior,- Lead and focal point for Spirits & Liqueurs datasets across United States, United Kingdom and Canada- Domain expert who stays up to date on trends in the industry, ensuring they are incorporated into Black Swan's SaaS tool- Using purchased social data and in-house taxonomy management to analyze, structure and curate high quality datasets that deliver insights- Liaise with Customer Success… Show more As part of a SaaS company that uses social data to accurately predict consumer behavior,- Lead and focal point for Spirits & Liqueurs datasets across United States, United Kingdom and Canada- Domain expert who stays up to date on trends in the industry, ensuring they are incorporated into Black Swan's SaaS tool- Using purchased social data and in-house taxonomy management to analyze, structure and curate high quality datasets that deliver insights- Liaise with Customer Success, Developers & Data Science to ensure that monthly updates satisfy customer needs and requests- Design pitch decks Show less

Cape Town, Western Cape, South Africa

Brand Consulting, Marketing & Events agency focused on creating experiences, catering to untapped urban markets in Cape Town. Our collective creates a range of carefully curated events which amplify spaces, brands & people. Brand partnerships include:- Zakes Bantwini- Signal Hill Products- Belgian Beer Company- Schweppes- Clark and Son's Mixers- Durbanville Hills- Leonista Tequila- Sugarbird Gin- DOPE Drinks- TOMES Chocolates- Youngbloodz Art… Show more Brand Consulting, Marketing & Events agency focused on creating experiences, catering to untapped urban markets in Cape Town. Our collective creates a range of carefully curated events which amplify spaces, brands & people. Brand partnerships include:- Zakes Bantwini- Signal Hill Products- Belgian Beer Company- Schweppes- Clark and Son's Mixers- Durbanville Hills- Leonista Tequila- Sugarbird Gin- DOPE Drinks- TOMES Chocolates- Youngbloodz Art Gallery- Saartjie Baartman Centre for WomenTasks include:- Stakeholder management- Event conceptualization and management- Budget development- Finance and supplier relations- Reporting and analytics Show less

Cape Town Area, South Africa

- Managed 20+ key accounts. Ensuring accounts are adequately serviced through regular check-ins, brand activations & motivating for stock deals in high performing accounts.- Recruited, trained & managed 6 staff to drive sales & strengthen the brand position.- Analyzed sales data to drive decision making. Based on ROI from major retail shops, bars, restaurants & liquor stores, I would incentivize clients, drive sales & strengthen relationships.- Coordinated events in Cape Town… Show more - Managed 20+ key accounts. Ensuring accounts are adequately serviced through regular check-ins, brand activations & motivating for stock deals in high performing accounts.- Recruited, trained & managed 6 staff to drive sales & strengthen the brand position.- Analyzed sales data to drive decision making. Based on ROI from major retail shops, bars, restaurants & liquor stores, I would incentivize clients, drive sales & strengthen relationships.- Coordinated events in Cape Town including product positioning, marketing, costing, stock estimates, set- up of promotional activities, & staff management, motivation and development.- Improved products with continuous R&D. Show less

Geneva, Switzerland

As part of a collective created to give young professionals access to inexpensive & unconceited social events:- Created a consistent brand voice & marketing strategy, attracting and retaining the English and French speaking network of young professionals in the UN system, and University students.- Coordinated all aspects of event planning, strategy & execution.

Cape Town

An initiative to improve access to diagnostic treatment of Tuberculosis(TB). The project focused on improving access in Lesotho where I:- Liaised with the Ministry of Health, local laboratories & Heads of Department for data on: TB diagnostic centres and their geolocations, TB testing results, number of patients tested and number of cases.- Cleaned, consolidated & prepared data for use in geographic mapping tool (Llamasoft).- Made recommendations based on the data to improve gaps… Show more An initiative to improve access to diagnostic treatment of Tuberculosis(TB). The project focused on improving access in Lesotho where I:- Liaised with the Ministry of Health, local laboratories & Heads of Department for data on: TB diagnostic centres and their geolocations, TB testing results, number of patients tested and number of cases.- Cleaned, consolidated & prepared data for use in geographic mapping tool (Llamasoft).- Made recommendations based on the data to improve gaps and access for high risk patients. Show less

Geneva Area, Switzerland

- Prepared regional & country-level analysis of budget, financing & expenditure to facilitate discussions at the World Health Assembly with Ministers of Health, Heads of State & Departments, or other NGOs. - Reported on monthly, quarterly, annual & biennial trends across budget, financing, & expenditure for Africa, Europe, Americas, South East Asia, Western Pacific Asia, & The Eastern Mediterranean.- Collaborated with Resource Mobilization team to create multi-year revenue analyses &… Show more - Prepared regional & country-level analysis of budget, financing & expenditure to facilitate discussions at the World Health Assembly with Ministers of Health, Heads of State & Departments, or other NGOs. - Reported on monthly, quarterly, annual & biennial trends across budget, financing, & expenditure for Africa, Europe, Americas, South East Asia, Western Pacific Asia, & The Eastern Mediterranean.- Collaborated with Resource Mobilization team to create multi-year revenue analyses & improve the forecasting of funding requirements.- Analyzed biennial receipt & expenditure of funds from the United Kingdom, U.S, China, The Bill & Melinda Gates Foundation and others, to establish which WHO programmes & countries need additional funding.- Participated in the reform of HR planning. This required me to:-- Analyze HR data to assess inconsistencies between actual vs budgeted spend for the biennia,-- Analyze HR data to improve leave management & plan for key roles to have temp solutions,-- Update the costing for different salary grades across the organization to reflect the current economic climate in all countries.- Prepared datasets for the quarterly update of the Programme Budget Web Portal (PBWP). Liaising with Finance, IT & developers to ensure accuracy of all financial figures to be reported in the tool. This involved testing of the website, reconciliation, troubleshooting & training on how to use the tool.- Liaised with technical teams to assess & correct inaccuracies in financial reporting. Show less

Geneva Area, Switzerland

- Managed grants from donors such as the World Health Organization, the Bill & Melinda Gates Foundation and the Dutch Government amongst others.- Software used: GIT, Navision.- Other responsibilities included:-- Monthly bank reconciliations and booking of transactions for 5 currency accounts (GBP, USD, CHF, EUR and UGX – Ugandan Shilling).-- Banking of cheques received on a timely basis.-- Controlled and recorded accounts receivables on a monthly basis.

Master Of Science (Msc), Accounting And Finance

Bachelor'S Degree, Finance

Activities and Societies: Webster Humanitarion Association - Treasurer