Brendan Smith Email & Phone Number

Smithfield, Virginia, US

Atlanta, GA, US

Atlanta, GA, US

Plano, TX, US

• Restructured marketing department and developed brand strategy utilizing “consumer-first” approach.
• Led and directed 45 experienced marketing professionals in all domestic marketing initiatives, culinary innovation, media planning, digital marketing, brand activations, and pricing architecture, representing 138.
• Served as member of domestic leadership team.* Established consumer-based approach to develop brand position, utilizing occasions “need states” and consumer segmentation to develop messaging and strategic growth areas.
• Oversaw all strategic partnerships and activations to include sports, media, and agency partners.* Grew overall revenue in Q4 2019 $14.3 million despite 16% reduction in ad spend through channel optimization in video.
• Presented brand and marketing initiatives quarterly to board of directors and represented company in advertising, food, digital, and beverage committees.
• Managed first plant-based protein launch in company history across online, national/local broadcast, social channels, and print.* Increased store sales +118% versus YAG, second only to Super Bowl.

Corona, California, US

• Recruited to start new international marketing department covering Asia Pacific, Latin America, Oceania, and Caribbean.
• Directed all marketing initiatives for Monster family of brands, including sales promotion, experiential marketing, sampling, new product development, and sponsorship initiatives, to build brand image and increase.
• Achieved 34% year-over-year growth during 2017 in Latin America, Oceania, and Caribbean and 35% growth in Asia Pacific.
• Led global team of 130 marketing professionals, fueling demand to achieve double-digit growth in new, existing, and transitioned markets encompassing 62 countries.
• Oversaw largest company launch in company history, covering all provinces in China in less than nine months, encompassing 32 operating units and 14,000 sales representatives, and generating sales of 3.5 million cases.

Lakewood, New York, US

• Developed strategy and led all tactical execution of sales and marketing programs to drive distribution and volume.
• Led team of 28 sales and marketing professionals at one of five fastest-growing craft breweries in U.S.* Produced and sold 106,000 barrels of beer annually.* Ranked in top 100 world brewers and 31 in total U.S. craft.
• Hired, trained, and developed team of 26 directors, field sales representatives, and key account managers, covering 170 wholesalers in 34 states.* Quadrupled sales team in 2015 hiring.
• Accelerated core brand growth throughout U.S., achieving 34% growth in 2015.* Led Northeast chain to achieve 35% growth.
• Doubled growth rate in core markets versus previous year.

Smithfield, Virginia, US

• Promoted to lead marketing organization resulting from combination of The Smithfield Packaging Co. and Farmland Foods.
• Led and directed all domestic marketing, R&D, and innovation initiatives for $9 billion, #1 supplier of packaged meats for retail, foodservice, and deli customers in U.S. under Smithfield, Farmland, Gwaltney, and.
• Served as officer of company and established strategic marketing plans to achieve corporate objectives for all products and services.* Presented marketing strategy and plans to board of directors.
• Achieved $13 million R&D cost containment CY 2013 through product replication and renovation.
• Optimized synergies among combined organizations and managed team of 55 professionals across brand management, innovation, R&D, consumer insights, and experiential marketing, with annual budget of $41 million.
• Directed branded marketing initiatives for retail packaged meats/foodservice, resulting in 1.8 billion lbs. in total volume.

Smithfield, Virginia, US

• Recruited to start up new marketing department to plan for future growth of Farmland and Cook’s brand families.
• Created, staffed, and provided executive leadership and strategy to U.S. business unit team of 24 across marketing, brand positioning, brand creative, product development, PR, R&D, and innovation for $4 billion retail.
• Developed innovative products and packaging to increase branded consumer penetration and loyalty.* Introduced 3.5 million pounds of business driving $11.3 million in gross sales in 2013.
• Implemented “For the Love of Pork” integrated brand campaign featuring Powers Booth as voice of Farmland.* Resulted in Farmland bacon volume increase of 9.8% and 1.9% market share increase in target markets.
• Implemented portfolio planning, brand architecture, ongoing brand health performance analytics, trimester programming, media planning guidelines, and consumer insights demand landscape for retail business, contributing.

Leuven, BE

• Led sales and marketing efforts in states of North Carolina and South Carolina (third-largest revenue-generating territory in U.S.).
• Provided leadership, direction, and motivation to eight district sales managers and 28 independent wholesale operations to maximize performance and drive results in 30,000+ on- and off-premise retail accounts selling.
• Grew volume and delivered annual revenue of $1.1+ billion and direct margin of $670 million through development and execution of measurable and controllable programs including pricing plans, sales incentives, and.
• Implemented revenue enhancement plan delivering incremental $51 million in margin growth over two years.* Maintained market share in declining industry.* Activated sponsorships and channel-specific retail programming.

Leuven, BE

• Built brand equity, drove market share, strengthened brand health, and improved profit delivery.
• Led team of four brand managers in development of comprehensive, integrated plans and consistent messaging to drive brand awareness and maintain integrity of Budweiser, Budweiser Select, and Budweiser American Ale.
• Managed and directed all U.S. marketing initiatives for Budweiser brand family, including brand creative and messaging through acclaimed TV, radio, and print advertising, strategic media, celebrity management.

St. Louis, MO, US

Served as “Chief of Staff” for a department of 500+ people located throughout the U.S.. Recognized as trusted advisor and resource to VP, with wide range of duties, including handling matters of sensitivity and urgency, utilizing discretion, and maintaining confidentiality. Developed strategy, communication, marketing research, and marketing mix for all.

St. Louis, MO, US

Managed brand marketing strategy and key sales drivers for the world’s best-selling beer. Developed and implemented impactful sales promotion, experiential marketing, packaging, and sponsorship initiatives to build brand image, increase awareness, promote product attributes/positioning, and grow consumer demand.

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

Bachelor Of Science - Bs, Sociology

High School Diploma