Brendan Smith Email and Phone Number
111 Commerce Street Smithfield, VA 23430 United States
Brendan Smith's Location
Williamsburg, Virginia, United States, United States
Brendan Smith's Contact Details
Brendan Smith work email
- Valid
- Valid
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Brendan Smith personal email
n/a
Brendan Smith phone numbers
About Brendan Smith
I am a strategic, results-driven Senior Marketing Executive leading high-performing teams in the development and implementation of industry-leading marketing, advertising and sales strategies for global consumer brands. I have global and domestic expertise in sales, top consumer brand management, strategic development/planning, corporate restructuring, brand strategy, media planning, digital marketing, and pricing architecture. I leverage strong interpersonal skills to collaborate effectively with all levels of an organization and provide a top level of customer service. Enterprising and forward-thinking, I enable a company to achieve important short- and long-term objectives.𝐂𝐎𝐑𝐄 𝐂𝐎𝐌𝐏𝐄𝐓𝐄𝐍𝐂𝐈𝐄𝐒:Advertising, Marketing, & Media Strategy Sales Strategy and Execution | Revenue/Budget ManagementR&D Wholesaler/Distributor Management | Retail SalesMetrics Evaluation | Category Management | Consumer InsightsPartnerships Marketing Communications | New Product Launch | Sales PromotionExperiential Marketing Coaching/Team Building | Business DevelopmentCross-functional Team Leadership | Customer Relations
Brendan Smith's Current Company Details
Smithfield Foods
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Chief Marketing Officer at Smithfield Foods
111 Commerce Street Smithfield, VA 23430 United States
- Website:
- smithfield.com
- Employees:
- 10
Brendan Smith Work Experience Details
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Chief Marketing OfficerSmithfield Foods Jan 2024 - PresentSmithfield, Virginia, Us
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Chief Marketing OfficerNew Realm Brewing Aug 2022 - Feb 2024Atlanta, Ga, Us -
Vice President, MarketingNew Realm Brewing Mar 2021 - Feb 2024Atlanta, Ga, Us
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Vice President, MarketingPizza Hut 2018 - 2021Plano, Tx, Us• Restructured marketing department and developed brand strategy utilizing “consumer-first” approach.• Led and directed 45 experienced marketing professionals in all domestic marketing initiatives, culinary innovation, media planning, digital marketing, brand activations, and pricing architecture, representing 138 franchisees spanning 6,400 restaurant locations.• Served as member of domestic leadership team.* Established consumer-based approach to develop brand position, utilizing occasions “need states” and consumer segmentation to develop messaging and strategic growth areas via demand landscape.• Oversaw all strategic partnerships and activations to include sports, media, and agency partners.* Grew overall revenue in Q4 2019 $14.3 million despite 16% reduction in ad spend through channel optimization in video, search, digital, and radio.• Presented brand and marketing initiatives quarterly to board of directors and represented company in advertising, food, digital, and beverage committees.• Managed first plant-based protein launch in company history across online, national/local broadcast, social channels, and print.* Increased store sales +118% versus YAG, second only to Super Bowl. -
Senior Vice President, International Sales & MarketingMonster Energy 2016 - 2018Corona, California, Us• Recruited to start new international marketing department covering Asia Pacific, Latin America, Oceania, and Caribbean.• Directed all marketing initiatives for Monster family of brands, including sales promotion, experiential marketing, sampling, new product development, and sponsorship initiatives, to build brand image and increase awareness in new and existing countries.• Achieved 34% year-over-year growth during 2017 in Latin America, Oceania, and Caribbean and 35% growth in Asia Pacific.• Led global team of 130 marketing professionals, fueling demand to achieve double-digit growth in new, existing, and transitioned markets encompassing 62 countries.• Oversaw largest company launch in company history, covering all provinces in China in less than nine months, encompassing 32 operating units and 14,000 sales representatives, and generating sales of 3.5 million cases annually. -
Vice President, Sales And MarketingSouthern Tier Brewing Company 2014 - 2016Lakewood, New York, Us• Developed strategy and led all tactical execution of sales and marketing programs to drive distribution and volume.• Led team of 28 sales and marketing professionals at one of five fastest-growing craft breweries in U.S.* Produced and sold 106,000 barrels of beer annually.* Ranked in top 100 world brewers and 31 in total U.S. craft.• Hired, trained, and developed team of 26 directors, field sales representatives, and key account managers, covering 170 wholesalers in 34 states.* Quadrupled sales team in 2015 hiring.• Accelerated core brand growth throughout U.S., achieving 34% growth in 2015.* Led Northeast chain to achieve 35% growth.• Doubled growth rate in core markets versus previous year. -
Senior Vice President, Chief Marketing Officer ➤ Smithfield-FarmlandSmithfield Foods 2013 - 2014Smithfield, Virginia, Us• Promoted to lead marketing organization resulting from combination of The Smithfield Packaging Co. and Farmland Foods.• Led and directed all domestic marketing, R&D, and innovation initiatives for $9 billion, #1 supplier of packaged meats for retail, foodservice, and deli customers in U.S. under Smithfield, Farmland, Gwaltney, and Cook’s brands.• Served as officer of company and established strategic marketing plans to achieve corporate objectives for all products and services.* Presented marketing strategy and plans to board of directors.• Achieved $13 million R&D cost containment CY 2013 through product replication and renovation.• Optimized synergies among combined organizations and managed team of 55 professionals across brand management, innovation, R&D, consumer insights, and experiential marketing, with annual budget of $41 million.• Directed branded marketing initiatives for retail packaged meats/foodservice, resulting in 1.8 billion lbs. in total volume.
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Vice President, Chief Marketing Officer ➤ Farmland Foods, Inc.Smithfield Foods 2011 - 2013Smithfield, Virginia, Us• Recruited to start up new marketing department to plan for future growth of Farmland and Cook’s brand families.• Created, staffed, and provided executive leadership and strategy to U.S. business unit team of 24 across marketing, brand positioning, brand creative, product development, PR, R&D, and innovation for $4 billion retail packaged meat subsidiary.• Developed innovative products and packaging to increase branded consumer penetration and loyalty.* Introduced 3.5 million pounds of business driving $11.3 million in gross sales in 2013.• Implemented “For the Love of Pork” integrated brand campaign featuring Powers Booth as voice of Farmland.* Resulted in Farmland bacon volume increase of 9.8% and 1.9% market share increase in target markets.• Implemented portfolio planning, brand architecture, ongoing brand health performance analytics, trimester programming, media planning guidelines, and consumer insights demand landscape for retail business, contributing 218 million pounds in branded volume and $479 million in gross sales.
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Senior Sales DirectorAnheuser-Busch Inbev 2009 - 2011Leuven, Be• Led sales and marketing efforts in states of North Carolina and South Carolina (third-largest revenue-generating territory in U.S.).• Provided leadership, direction, and motivation to eight district sales managers and 28 independent wholesale operations to maximize performance and drive results in 30,000+ on- and off-premise retail accounts selling 77 million cases annually.• Grew volume and delivered annual revenue of $1.1+ billion and direct margin of $670 million through development and execution of measurable and controllable programs including pricing plans, sales incentives, and distribution strategy.• Implemented revenue enhancement plan delivering incremental $51 million in margin growth over two years.* Maintained market share in declining industry.* Activated sponsorships and channel-specific retail programming. -
Senior Director Of Marketing, Budweiser Brand FamilyAnheuser-Busch Inbev 2008 - 2009Leuven, Be• Built brand equity, drove market share, strengthened brand health, and improved profit delivery.• Led team of four brand managers in development of comprehensive, integrated plans and consistent messaging to drive brand awareness and maintain integrity of Budweiser, Budweiser Select, and Budweiser American Ale brands. • Managed and directed all U.S. marketing initiatives for Budweiser brand family, including brand creative and messaging through acclaimed TV, radio, and print advertising, strategic media, celebrity management, innovative packaging, strategic sponsorships, conservation and outdoor partnerships, channel-specific retail programming, and Budweiser Clydesdales.
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Executive Assistant To The Vp Of Brand Management / SalesAnheuser-Busch 2006 - 2008St. Louis, Mo, UsServed as “Chief of Staff” for a department of 500+ people located throughout the U.S. . Recognized as trusted advisor and resource to VP, with wide range of duties, including handling matters of sensitivity and urgency, utilizing discretion, and maintaining confidentiality. Developed strategy, communication, marketing research, and marketing mix for all A-B brands with a strong knowledge of the V.P.’s vision and strategy; participated in decision-making processes, and gained deep insight into all aspects of the company. -
Brand Manager, Bud LightAnheuser-Busch 2005 - 2006St. Louis, Mo, UsManaged brand marketing strategy and key sales drivers for the world’s best-selling beer. Developed and implemented impactful sales promotion, experiential marketing, packaging, and sponsorship initiatives to build brand image, increase awareness, promote product attributes/positioning, and grow consumer demand.
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Product Manager, BudweiserAnheuser-Busch 2004 - 2005St. Louis, Mo, Us
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Sr. Manager Geographic MarketingAnheuser-Busch 2004 - 2004St. Louis, Mo, Us
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Geographic Marketing ManagerAnheuser-Busch 2002 - 2004St. Louis, Mo, Us
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Senior Market ManagerAnheuser-Busch 2000 - 2002St. Louis, Mo, Us
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Market ManagerAnheuser-Busch 1998 - 2000St. Louis, Mo, Us
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Market ManagerAnheuser-Busch 1996 - 1998St. Louis, Mo, Us
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Territory ManagerAnheuser-Busch 1994 - 1996St. Louis, Mo, Us
Brendan Smith Skills
Leadership
Marketing Management
Product Marketing
Grocery
B2b
Key Account Development
Brand Development
Key Account Management
Beverage Industry
Iri
Account Management
Sales
Retail
Market Planning
Event Planning
Brand Awareness
Sales Operations
Forecasting
Market Research
Competitive Analysis
Advertising
Merchandising
Integrated Marketing
Strategic Planning
Strategy
Sales Management
Beer
Fmcg
Customer Insight
Trade Marketing
Marketing
P&l Management
National Accounts
Cross Functional Team Leadership
Pricing Strategy
Market Analysis
Creative Direction
Shopper Marketing
Management
Product Development
Strategic Communications
Marketing Communications
Marketing Strategy
Consumer Products
Brand Management
Sales Presentations
Pricing
Marketing Research
Selling
Sponsorship
Brendan Smith Education Details
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John Carroll UniversitySociology -
Loyola AcademyHigh School Diploma
Frequently Asked Questions about Brendan Smith
What company does Brendan Smith work for?
Brendan Smith works for Smithfield Foods
What is Brendan Smith's role at the current company?
Brendan Smith's current role is Chief Marketing Officer at Smithfield Foods.
What is Brendan Smith's email address?
Brendan Smith's email address is br****@****yum.com
What is Brendan Smith's direct phone number?
Brendan Smith's direct phone number is +181624*****
What schools did Brendan Smith attend?
Brendan Smith attended John Carroll University, Loyola Academy.
What skills is Brendan Smith known for?
Brendan Smith has skills like Leadership, Marketing Management, Product Marketing, Grocery, B2b, Key Account Development, Brand Development, Key Account Management, Beverage Industry, Iri, Account Management, Sales.
Who are Brendan Smith's colleagues?
Brendan Smith's colleagues are Justin Meyer, Morgan Moore, Corrion Cooper, Msio, Jason Berg, Michael Gaspers, Shane Smith, Rachel Flocchini.
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