$30M Shop-at-Home Sales Division with six regional managers, 70-member commission-based sales force and indirect team of 100+ installation contractors. Recruited as Regional Sales Manager for Southern CA, earned expanded territory accountability and appointed to national-level leadership role. Served on 9-member executive team to drive growth strategy and profitable field operations, and build competitive advantage through best-in-class talent and customer experience. In under two years as National Sales Director, outpaced company growth to deliver 16% profitable comp sales increase, and reduced sales errors by 7%. As Regional Manager, delivered year-over-year profitable comp sales growth up to 35% and reversed 9% refund rate trend to deliver consistent results ≤1%. • Restructured field sales organization to maximize productivity and upgraded leadership talent – filling 50% of positions from within; designed new sales-driving compensation and review structure; grew sales force by 25%; expanded business into four new markets; and contributed to in-home design rebranding. • Served as a positive, motivating force to bridge the divide between corporate and field sales organizations and strengthen field support structure, tools and processes. • Heightened levels of sales accountability and ownership through intensified local marketing, social media, client referral and community outreach efforts to drive self-generated lead growth by 40%.• Steered fundamental, cost-effective shift from classroom-based sales training to in-field training, which strengthened selling capabilities and accelerated productivity ramp-up time. • Spearheaded transition to mobile sales force with state-of-the-art technology, design tools and payment system that elevated the customer experience and expedited the sales process. • Instituted first-time national sales meetings to communicate unified vision, priorities and goals, educate teams and build camaraderie.

$46M store and shop-at-home business with team of five District Managers, 56 stores, 100-member+ commission-based sales force and 100+ independent installation contractors. Within six months of assignment, earned expanded territory responsibility. Achieved 10% sales growth, 5% profitability increase and 2.5% service recovery improvement. • Led reorganization efforts to heighten levels of accountability, streamline operations and improve the customer experience. Implemented new job descriptions, performance metrics, employee review process and role clarification training plans.• Developed strong internal talent bench and succession plans, promoting two Store Managers to District Managers and maintaining regional internal fill rate of 40%. Revitalized team, improved employee engagement through new vehicles for communication, feedback, training and recognition, and reduced employee turnover by 10%. • Drove business expansion plans, opening 10 new stores and managing “shop in shop” concept and operations with key partners, Costco and The Great Indoors.

Appointed to lead retail growth and operations during company’s rebranding stage. • Transitioned from traditional beauty store to complete beauty lifestyle retailer and full service salon with hair and skincare specialists. • Spearheaded operational and staffing plans for four new store openings — exceeding revenue plans by 20% — and organized in-store marketing events with celebrity and stylist participation to build brand awareness, generate buzz and garner media attention. • Trained teams on service standards, advanced selling techniques and clienteling to maximize revenue opportunities and create an exceptional in-store experience.

Directed retail sales and operations and in-store cooking school, leading sales and chef teams of 150+.• Served in integral leadership role to develop business expansion plans and build operating infrastructure from the ground up. Led store operational and curriculum integration upon Home Chef acquisition. Began career at the store and district management levels for Lord & Taylor, Robinsons-May, Jantzen, Sesame Street and Jamba Juice.