Brenda Rodriguez Email and Phone Number
Passionate Marketing and Brand Development Professional with over 7 years of experience driving 360° marketing strategies, brand growth, and product launches for high-end retail and luxury sectors. Proven expertise in visual merchandising, trade marketing, and digital marketing strategies that increase brand visibility and customer engagement. I thrive on process improvement, achieving a 40% increase in ROI during campaigns and consistently optimizing operations.As a multilingual communicator (Spanish, English, French), I bring cross-cultural collaboration to the table, working seamlessly with global teams, distributors, and vendors. With a strong track record in eCommerce management, I’ve launched platforms that increased lead conversion by 20% and handled online product updates for over 5,000 items.Specialties include brand development, digital marketing, visual merchandising, project management, eCommerce strategy, retail marketing, and team leadership. My background in design thinking and human-centered design gives me a unique approach to customer-focused campaigns.Looking for opportunities to contribute to dynamic, creative teams in marketing, branding, and design roles, particularly within luxury and retail industries.
Pepsico
View- Website:
- pepsico.com
- Employees:
- 146948
-
Account Executive Dts - Gbs Pepsico Foods Canada (Quebec)PepsicoMexico City, Mexico -
Dts Sales Account Executive | Pepsico (Gbs - Frito-Lay Canada) | 2021 - PresentPepsico Jun 2021 - PresentMexico CityManaged +40 wholesale accounts, collaborating with distributors and vendors using tools like Salesforce, SAP, and PowerBI to streamline operations.Led the coordination of +300 store openings, driving efficiency and reducing process gaps by 40% through detailed KPIs and action plans.Launched a customer support PowerApp that resolved 400+ inquiries per month, directly improving sales performance and customer satisfaction. -
Sales Support AnalystPepsico Jul 2021 - Jan 2022Quebec, Canada -
Product And Social Media DesigneAkxo Jun 2017 - Dec 2021Jalisco, MéxicoDesigned and developed prototypes for a personal autopilot vehicle, focusing on user-centered design and presenting in national conferences.Created compelling social media visuals and branding concepts, contributing to securing economic support from government institutions. -
Marketing Manager And Brand DevelopmentMama Mia Maternity Apr 2018 - Jan 2021MéxicoDeveloped and executed 360° marketing strategies for high-end retail products, leading to a 40% ROI increase during seasonal campaigns.Managed visual merchandising for 42 stores, including creating custom-made planograms and ensuring brand standards were met across all locations.Launched eCommerce platforms (Amazon, Mercado Libre) and increased lead conversion by 20% through SEO/SEM optimization.Coordinated team-building and training seminars for 60+ employees, improving performance and alignment with brand objectives. -
Community ManagerMama Mia Maternity Apr 2018 - May 2018México -
Content DesginerMexitrip Jan 2016 - Aug 2016MéxicoDevelopment of digital content across different social media as well as printed material
Brenda Rodriguez Education Details
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Industrial Design, Marketing, Design Thinking -
Marketing Management -
Accent FrançaisAdvanced French Level Certification In Montpellier, France
Frequently Asked Questions about Brenda Rodriguez
What company does Brenda Rodriguez work for?
Brenda Rodriguez works for Pepsico
What is Brenda Rodriguez's role at the current company?
Brenda Rodriguez's current role is Account Executive DTS - GBS Pepsico Foods Canada (Quebec).
What schools did Brenda Rodriguez attend?
Brenda Rodriguez attended Monterrey Institute Of Technology And Higher Education, University Of Economics Bratislave, Accent Français.
Who are Brenda Rodriguez's colleagues?
Brenda Rodriguez's colleagues are Amin Alnajmat, Salem Maamoun, Tom Tsatsaronis, Kirtika Konar, Shatabdi Bhattacharyya, Flavia Primo, Mauricio García.
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