Senior Marketing Manager
CurrentManaging all aspects of downstream product marketing for the SOZO Digital Health Platform, a bioimpedance spectroscopy(BIS) solution for the clinical assessment of lymphedema.
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@biocept.com
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1 phone found area 847
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Brenda Tang is listed as Senior Marketing Manager @ Impedimed | Global Product Marketing | Brand Builder at ImpediMed, a company with 89 employees, based in San Diego, California, United States. AeroLeads shows a work email signal at biocept.com, phone signal with area code 847, and a matched LinkedIn profile for Brenda Tang.
Brenda Tang previously worked as Senior Marketing Manager at Impedimed and Senior Marketing Manager, Corporate Product Portfolio at Intuitive. Brenda Tang holds Bachelor Of Science (B.S.), Marketing from Arizona State University.
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With over 20 years of experience in the medical technology industry, I am a results-driven global marketing director with a proven track record of developing and executing strategic marketing plans and cross-functional team leadership to drive innovative product launches and commercial plan to achieve business objectives. I am collaborative and dynamic leader of high performing teams, with success leading global product portfolios in surgical robotics, imaging, in-vitro diagnostics and services technology solutions. My core competencies include branding and positioning, value proposition, segmentation and targeting, market research and voice of customer, agency and campaign management, digital marketing and demand generation, project management, large cross-functional teams, and product life cycle and marketing budget management. As the global product marketing portfolio leader, I develop and execute strategic marketing plans, product launch strategies, and integrated marketing communications for various product portfolios and customer segments, delivering differentiated portfolio strategies, positioning, messaging, content, and assets for omni-channel marketing. I also drive product strategy in partnership with product management, based on input from KOLs, competitive intelligence, and market trends. I am passionate about creating compelling and innovative solutions that address unmet customer needs and drive business outcomes. My mission is to leverage my product marketing leadership and healthcare expertise to contribute to the advancement and innovation of the healthcare industry.
Listed skills include Product Launch, Cross Functional Team Leadership, Medical Devices, Product Marketing, and 43 others.
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A career timeline built from the work history available for this profile.
Carlsbad, California, United States
Managing all aspects of downstream product marketing for the SOZO Digital Health Platform, a bioimpedance spectroscopy(BIS) solution for the clinical assessment of lymphedema.
San Diego, California
Led the global product marketing portfolio to develop differentiated portfolio strategies, positioning, messaging, content, and assets for omnichannel marketing for the robotics assisted surgery capital equipment and digital technology services.
San Diego, California
Led product marketing and brand strategy for the oncology and Covid-19 molecular diagnostic franchises to deliver on company growth initiatives, including a marketing communication direct report. Drove product strategy in partnership with product development on synthesis of input from KOLs, competitive intelligence, and market trends to create marketing.
Wauwatosa, WI
Led product marketing, including imaging (interventional, X-ray, mammography), ultrasound and life care solutions to drive revenue growth enhancing the value of the services portfolio for a multi-billion dollar Service business. Introduced new products and go-to-market strategies through active collaboration across P&Ls with sales channels, global.
Aliso Viejo, CA
Led the product marketing strategy for the oncology test portfolio in a highly innovative and dynamic in-vitro diagnostics, genomic and anatomic pathology service delivering precision oncology to patients. Oversaw team of 4 product managers to implement life cycle initiatives, develop go-to-market strategies and execute product launches.
San Diego
Established marketing strategy for the commercial integration of the acquired epoc® Blood Analysis System product line, the first wireless solution used for patient-side testing.
Alameda, CA
Led market access strategic and tactical marketing plan with a team of 3 professional marketers to drive new and existing access for growth of glucose meters and strips in the healthcare professional and pharmacy channels through formulary wins, awareness initiatives, and cross-channel pull-through programs to increase patient acquisition and retention for.
Other employees you can reach at impedimed.com. View company contacts for 89 employees →
Margaret Ferguson Cmcb, Cehrs
Colleague at ImpedimedHemphill, Texas, United States, United States
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Margaret Ferguson
Colleague at ImpedimedHemphill, Texas, United States, United States
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Tammie M.
Colleague at ImpedimedSan Francisco, California, United States, United States
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Irene Bate
Colleague at ImpedimedGreater Brisbane Area, Australia
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Samantha Scizak
Colleague at ImpedimedNew York, New York, United States, United States
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Sadek Ibrahim
Colleague at ImpedimedSan Diego, California, United States, United States
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Katie Newsome, Mph, Rd, Ld
Colleague at ImpedimedGreater Houston, United States
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Liana Deloudi
Colleague at ImpedimedGreece, Greece
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Kevin Light
Colleague at ImpedimedPhoenix, Arizona, United States, United States
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Thelma Pecel
Colleague at ImpedimedUnited States, United States
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Activities and Societies: American Marketing Association, Alpha Kappa Psi Business Fraternity, Kappa Kappa Gamma
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Brenda Tang works for ImpediMed.
Brenda Tang is listed as Senior Marketing Manager @ Impedimed | Global Product Marketing | Brand Builder at ImpediMed.
AeroLeads has found 1 work email signal at @biocept.com for Brenda Tang at ImpediMed.
AeroLeads has found 1 phone signal(s) with area code 847 for Brenda Tang at ImpediMed.
Brenda Tang is based in San Diego, California, United States while working with ImpediMed.
Brenda Tang has worked for Impedimed, Intuitive, Biocept, Inc., Ge Healthcare, and Alere Inc..
Brenda Tang's colleagues at ImpediMed include Margaret Ferguson Cmcb, Cehrs, Margaret Ferguson, Tammie M., Irene Bate, and Samantha Scizak.
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Brenda Tang holds Bachelor Of Science (B.S.), Marketing from Arizona State University.
Brenda Tang is listed with skills including Product Launch, Cross Functional Team Leadership, Medical Devices, Product Marketing, Capital Equipment, Start Ups, Strategy, and Global Marketing.
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