Brenda Wicklund Email & Phone Number

I drive the strategy and execution of paid media acquisition campaigns by partnering with internal teams and agency partners to drive leads and revenue.

I developed and executed the integrated customer lifecycle marketing strategy to drive awareness and adoption for consumer products and services.

I led the strategic development and execution of the omni-channel marketing strategies to support brick and mortar stores in e-commerce space. Oversaw the planning and direction of SEO/SEM, social media, email, print and media buy strategies to ensure the e-commerce platform is reaching long and short-term goals.

Plymouth, Minnesota

I led the strategic development and execution of Brand Research and Strategy, Marketing Programs, and Product Management. I guided our very high-achieving brand team to reach long and short-term goals, advertising, and sales promotion programs to ensure a competitive advantage and achieve corporate profit, volume, and share objectives.

Minnetonka, Mn

I led brand development and positioning for product and service divisions. I also directed all phases of pre/post tradeshow and seminar planning, booth design, and exhibition. I enjoyed collaborating with my colleagues in Research & Development, Regulatory, Product Development and Sales to ensure consumer messaging was effective and resonated with our target audience(s). I supervised and managed a team consisting of two brand managers and 3 creative designers.

Minnetonka, Mn

In this role, I developed marketing strategies and the creation, management, and optimization of all global marketing initiatives. I also designed and executed effective marketing plans to drive desired outcomes. I planned and then executed on global marketing campaigns this included analyzing, monitoring, reporting, and optimizing global marketing plans.

Plymouth, Minnesota

I was recruited to manage the marketing strategy and execution of a $5M marketing budget. In this role I led the creative, design, editing, and budget of a customized print publication. This included planning and executing local marketing efforts for six key metropolitan cities. I was also responsible for the delivery and execution of the e-mail and website strategy with supervision of four marketing specialists.

Plymouth, Mn

I was selected to manage the marketing strategy and execution of a $3M marketing budget. I also analyzed customer data to determine key market segments for targeted marketing campaigns including the management of multi-tiered local and national marketing campaigns for three separate franchise networks. Supervised a team of two marketing coordinators.

Plymouth, Mn

Responsible for the day to day operations and support for three account managers. Managed the overall strategy and design for the customer relationship management (CRM) database.