Communications - Public Relations Student
Eau Claire, Wisconsin Area
EDUCATIONUniversity of Wisconsin-Eau Claire | Eau Claire, WI 2011-Dec. 2015 Bachelor of Arts: Mass Communication – Public Relations• Minor in PsychologyAPPLIED PROJECTSCommunications Plan Report: UW-Eau Claire Fall 2015CJ 479 – Integrated Strategic Communication Management• Created communications plan report for local non-profit organization (e.g., Trinity Equestrian Center)• Collaboration with client to develop goals, objectives and tactics • Identify publics and their characteristics important for implementing an effective communications planAnti-Phishing Campaign: UW-Eau Claire Spring 2015CJ 374 – Public Relations Campaign Planning• Built a communication campaign for UW-Eau Claire’s Learning Technology Service to reduce the number of students harmed by phishing attacks• Constructed, distributed, and analyzed survey data from over 400 students using Qualtrics and SPSS software to help build campaign messages• Conducted in-depth interviews with students to pre-test potential messages and campaign strategiesNon-Profit Event Organization: UW-Eau Claire Veteran’s Club Spring 2015CJ 307 – Small Group Communication• Created and planned the first annual Warrior’s Duathlon – a run/bike race to raise money for equestrian therapy for veterans and an honor flight to Washington, D.C. for WWII veterans• Collaborated with the city and county to obtain proper permits for the event• Solicited sponsors for the event (e.g., local radio stations, National Guard, ROTC, Scheels)• Developed various advertisements and promotional materials for the event (e.g., posters, flyers, social media pages)