Brendon Sargent Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Canada Area

• Set monthly sales and revenue targets, managing day-to-day sales reporting with Dealer Principals across 14 dealers in Southern Alberta & BC
• Training and educating general managers and sales team on monthly initiatives and incentives to ensure share growth, while providing innovative marketing tactics and digital platform optimizations
• Work with dealers on funnel activity & conversion, creating monthly lead generation programs
• Develop and implement functional business plans… Show more
• Develop and implement functional business plans while building strong, collaborative relationships Show less

Oshawa

• Led all branding, advertising and media activity for Cadillac Canada, developing all regional and national marketing plans and briefs, new product positioning & launch strategies
• Planned and managed a multi-million-dollar budget, finding cost efficiencies through innovative executions
• Directly responsible for managing and overseeing agency
• Developed the digital platform, UX, and launch strategy for Cadillac Live, collaborating with both cross-functional, agency and… Show more
• Developed the digital platform, UX, and launch strategy for Cadillac Live, collaborating with both cross-functional, agency and international GM partners to build a Global platform that generated Cadillac’s most.
• Elevated Cadillac brand to be an aspirational player in luxury automotive by developing new audience segments/personas and investing in new demographic and psychographic research, ultimately changing our go-to-market.

Toronto, Canada Area

• Clients: Cadillac, WIND Mobile
• Provided strategic leadership on client business development, brand planning and digital communications
• Led, nurtured and mentored a team, honing their skills and developing their career paths
• Managed and oversaw all digital and social reporting and analytics, including implementing new intelligent conversion tracking on windmobile.ca to better understand the user path to purchase
• Defined and planned modern, luxury experiences in line with… Show more Clients: Cadillac, WIND Mobile
• Defined and planned modern, luxury experiences in line with Cadillac ethos, namely the XT5 Launch event

Toronto, Canada Area

• Clients include: PepsiCo Canada, Moosehead, Pharmasol, Zavida Coffee, Great Gulf Homes, Shoppers Drug Mart, Sobeys, Kruger Products, Deoleo
• Planned and executed packaging design, retail programs and retail design across multiple industries
• Led and mentored a team of five Account Coordinators and Project Managers
• Planning, strategy and insight development across all client accounts
• Developed and executed successful New Business pitches
• Planned and activated several new… Show more Clients include: PepsiCo Canada, Moosehead, Pharmasol, Zavida Coffee, Great Gulf Homes, Shoppers Drug Mart, Sobeys, Kruger Products, Deoleo

Toronto, Canada Area

• Clients included: Kokanee, Stella Artois, Hoegaarden, Leffe, Beck, Guinness, Staropramen, Löwenbräu
• Executed above- and below-the-line programs across all media channels
• Provided analytic reporting, producing actionable insights which resulted in incremental client spend
• Managed Kokanee’s social media content calendar and content creation
• Managed Kokanee’s integrated The Movie Out Here program, a first-of-its-kind feature-length film, including television, digital (web… Show more Clients included: Kokanee, Stella Artois, Hoegaarden, Leffe, Beck.
• Managed Kokanee’s integrated The Movie Out Here program, a first-of-its-kind feature-length film, including television, digital (web, mobile, social, CRM), print, retail, in-bar, packaging, OOH, radio execution

Toronto, Canada Area

• Clients included: VISA Canada, Mercedes (smart), Best Buy, Tide, Duracell, Secret, Venus, Gillette, Pantene, Febreze
• Worked closely with the client on a day-to-day basis providing updates and reports on program operations
• Oversaw and executed sponsorship and endorsement of Secret Jennifer Botterill of Team Canada campaign
• Designed and executed Visa Canada’s Visa Infinite surprise & delight high-net worth loyalty program
• Built and executed the “smart City Hunt” across… Show more Clients included: VISA Canada, Mercedes (smart), Best Buy, Tide, Duracell, Secret, Venus, Gillette, Pantene, Febreze
• Built and executed the “smart City Hunt” across Canada, coordinating multiple staff country-wide

Toronto, Canada Area

• Clients included: Canadian Blood Services
• Participated in direct marketing and fully integrated campaigns for Canadian Blood Services, including radio, print, out-of-home, direct mail, and cinema advertising
• Responsibilities included writing creative briefs and researching client and competitive data/insights
• Singularly responsible for coordinating national campaigns with media buyers, producers and suppliers
• Actively participated in brainstorming sessions for current… Show more Clients included: Canadian Blood Services
• Actively participated in brainstorming sessions for current and prospective agency clients Show less

Bachelor Of Commerce

Advertising