Brendon Sargent Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Canada Area

• Set monthly sales and revenue targets, managing day-to-day sales reporting with Dealer Principals across 14 dealers in Southern Alberta & BC• Training and educating general managers and sales team on monthly initiatives and incentives to ensure share growth, while providing innovative marketing tactics and digital platform optimizations• Work with dealers on funnel activity & conversion, creating monthly lead generation programs• Develop and implement functional business plans… Show more • Set monthly sales and revenue targets, managing day-to-day sales reporting with Dealer Principals across 14 dealers in Southern Alberta & BC• Training and educating general managers and sales team on monthly initiatives and incentives to ensure share growth, while providing innovative marketing tactics and digital platform optimizations• Work with dealers on funnel activity & conversion, creating monthly lead generation programs• Develop and implement functional business plans while building strong, collaborative relationships Show less

Oshawa

• Led all branding, advertising and media activity for Cadillac Canada, developing all regional and national marketing plans and briefs, new product positioning & launch strategies• Planned and managed a multi-million-dollar budget, finding cost efficiencies through innovative executions• Directly responsible for managing and overseeing agency• Developed the digital platform, UX, and launch strategy for Cadillac Live, collaborating with both cross-functional, agency and… Show more • Led all branding, advertising and media activity for Cadillac Canada, developing all regional and national marketing plans and briefs, new product positioning & launch strategies• Planned and managed a multi-million-dollar budget, finding cost efficiencies through innovative executions• Directly responsible for managing and overseeing agency• Developed the digital platform, UX, and launch strategy for Cadillac Live, collaborating with both cross-functional, agency and international GM partners to build a Global platform that generated Cadillac’s most profitable and highest-volume year.• Elevated Cadillac brand to be an aspirational player in luxury automotive by developing new audience segments/personas and investing in new demographic and psychographic research, ultimately changing our go-to-market approach and brand tonality• Uncovered gaps in the consumer journey, leading to a redesign of Cadillac’s website strategy and properties, social channels, content, CRM strategy and experiential executions• Actively monitored and improved overall brand metrics including brand health, perception, and purchase intent• Led RFP and pitch process Show less

Toronto, Canada Area

Clients: Cadillac, WIND Mobile• Provided strategic leadership on client business development, brand planning and digital communications• Led, nurtured and mentored a team, honing their skills and developing their career paths• Managed and oversaw all digital and social reporting and analytics, including implementing new intelligent conversion tracking on windmobile.ca to better understand the user path to purchase• Defined and planned modern, luxury experiences in line with… Show more Clients: Cadillac, WIND Mobile• Provided strategic leadership on client business development, brand planning and digital communications• Led, nurtured and mentored a team, honing their skills and developing their career paths• Managed and oversaw all digital and social reporting and analytics, including implementing new intelligent conversion tracking on windmobile.ca to better understand the user path to purchase• Defined and planned modern, luxury experiences in line with Cadillac ethos, namely the XT5 Launch event• Successfully improved internal process to provide a better product more efficiently• Developed and executed “Canada’s most successful Twitter campaign” (according to Twitter Canada) for WIND’s 5th birthday Show less

Toronto, Canada Area

Clients include: PepsiCo Canada, Moosehead, Pharmasol, Zavida Coffee, Great Gulf Homes, Shoppers Drug Mart, Sobeys, Kruger Products, Deoleo• Planned and executed packaging design, retail programs and retail design across multiple industries• Led and mentored a team of five Account Coordinators and Project Managers• Planning, strategy and insight development across all client accounts• Developed and executed successful New Business pitches• Planned and activated several new… Show more Clients include: PepsiCo Canada, Moosehead, Pharmasol, Zavida Coffee, Great Gulf Homes, Shoppers Drug Mart, Sobeys, Kruger Products, Deoleo• Planned and executed packaging design, retail programs and retail design across multiple industries• Led and mentored a team of five Account Coordinators and Project Managers• Planning, strategy and insight development across all client accounts• Developed and executed successful New Business pitches• Planned and activated several new product launches Show less

Toronto, Canada Area

Clients included: Kokanee, Stella Artois, Hoegaarden, Leffe, Beck, Guinness, Staropramen, Löwenbräu• Executed above- and below-the-line programs across all media channels• Provided analytic reporting, producing actionable insights which resulted in incremental client spend• Managed Kokanee’s social media content calendar and content creation• Managed Kokanee’s integrated The Movie Out Here program, a first-of-its-kind feature-length film, including television, digital (web… Show more Clients included: Kokanee, Stella Artois, Hoegaarden, Leffe, Beck, Guinness, Staropramen, Löwenbräu• Executed above- and below-the-line programs across all media channels• Provided analytic reporting, producing actionable insights which resulted in incremental client spend• Managed Kokanee’s social media content calendar and content creation• Managed Kokanee’s integrated The Movie Out Here program, a first-of-its-kind feature-length film, including television, digital (web, mobile, social, CRM), print, retail, in-bar, packaging, OOH, radio execution• Managed US and international agencies in developing the Stella Artois World Draught Masters website Show less

Toronto, Canada Area

Clients included: VISA Canada, Mercedes (smart), Best Buy, Tide, Duracell, Secret, Venus, Gillette, Pantene, Febreze• Worked closely with the client on a day-to-day basis providing updates and reports on program operations• Oversaw and executed sponsorship and endorsement of Secret Jennifer Botterill of Team Canada campaign• Designed and executed Visa Canada’s Visa Infinite surprise & delight high-net worth loyalty program• Built and executed the “smart City Hunt” across… Show more Clients included: VISA Canada, Mercedes (smart), Best Buy, Tide, Duracell, Secret, Venus, Gillette, Pantene, Febreze• Worked closely with the client on a day-to-day basis providing updates and reports on program operations• Oversaw and executed sponsorship and endorsement of Secret Jennifer Botterill of Team Canada campaign• Designed and executed Visa Canada’s Visa Infinite surprise & delight high-net worth loyalty program• Built and executed the “smart City Hunt” across Canada, coordinating multiple staff country-wide• Duties included creating estimates and reconciling budgets, experiential program reporting, managingproduct vendors and logistical companies Show less

Toronto, Canada Area

Clients included: Canadian Blood Services• Participated in direct marketing and fully integrated campaigns for Canadian Blood Services, including radio, print, out-of-home, direct mail, and cinema advertising• Responsibilities included writing creative briefs and researching client and competitive data/insights• Singularly responsible for coordinating national campaigns with media buyers, producers and suppliers• Actively participated in brainstorming sessions for current… Show more Clients included: Canadian Blood Services• Participated in direct marketing and fully integrated campaigns for Canadian Blood Services, including radio, print, out-of-home, direct mail, and cinema advertising• Responsibilities included writing creative briefs and researching client and competitive data/insights• Singularly responsible for coordinating national campaigns with media buyers, producers and suppliers• Actively participated in brainstorming sessions for current and prospective agency clients Show less

Bachelor Of Commerce

Advertising