Brenda Hoyos Email & Phone Number

Perímetro Urbano Medellín, Antioquia, Colombia

• Reduced the input data and client service response time by more than 80%, integrating WhatsApp, CRM, Ecommerce, and OpenAI platforms to the internal processes.
• Optimized the data input process and allowing for quicker access to consolidated client information, achieving 100% of the clients were saved in business databases.
• Achieved around 30% improvement in overall process efficiency of clients by implementing automation solutions, resulting in a more streamlined data input process from WhatsApp API, CRM, Ecommerce, databases and OpenAI.
• Boosted dashboard user adoption by 40%, providing stakeholders with real-time insights from areas as Finance, Marketing and Sales data. Facilitating data-driven decision-making based on integrated information from CRM.
• Elevated customer engagement levels by 15% by leveraging integrated data from CRM, Ecommerce, and OpenAI platforms, beside dashboards to tailor marketing strategies and improve overall client satisfaction.

Área Metropolitana De Medellín

• Conducted comprehensive training sessions resulting in a 15% increase in employee proficiency in performance indicators of the clients, quality systems, and process refinement techniques.
• Spearheaded operational enhancements, resulting in a 20% improvement in business processes across various areas such as customer service and productivity.
• For more than 30 clients, their internal processes were standardized based on the ISO and comprehensive manuals for the workers were created. Likewise, KPI system was implemented, and dashboards were created to track.

Medellín, Antioquia, Colombia

• Conducted data analyses using R, Python, Excel, Power BI, and VOSViewer, leading to the development of an innovative process with the goal of becoming a spin-off.
• Published 2 scientific papers in an Q1 journal and 2 more are still in the process of being published, contributing to the academic and scientific community.
• Achieved a 20% improvement in laboratory processes through the design, evaluation, and scaling of processes, showcasing the ability to enhance operational efficiency.

Arabia Saudí

• Presented two impactful research findings at national and international conferences, showcasing the relevance and significance of the work carried out at KAUST.
• Recognized for outstanding contributions during the stay in the internship at KAUST, with a fully funded scholarship for PhD studies with an associated salary.

Girardota, Antioquia, Colombia

• Documented processes, resulting in a 20% increase in documentation consistency throughout operations.
• Collaborated with operators to reengineer process stages, reducing redundancy, and increasing labor productivity by 25%.
• Designed and implemented a laboratory-scale replica, resulting in a 30% reduction in time for experimental analysis and enhancing overall process optimization efficiency.
• Pioneered the creation of an innovative assembly, contributing to a 10% improvement in the product quality indicator derived from the production process.

Grado En Ingeniería, Ingeniería De Procesos

Especialización, Ciencia De Datos

Maestría, Biociencias

Career Track In Business Intelligence