● Analyzed audience demographics to create tailored advertising and social media campaigns.● Managed ad campaign execution, including planning, budgeting, and implementation.● Coordinated a comprehensive event calendar, including both external and on-site events.● Developed positive relationships with external partners, vendors, and talent to expand event reach.

As the New Store Marketing Specialist I work closely with franchisees to determine the best marketing strategies based on their market. I provide recommendations and facilitate business partnerships. I also produce creative content for ad space when applicable, such as radio scripts and graphics used for web ads and social media. My main goal is to ensure that new franchisees have a successful Open to Buy phase and Grand Opening.Duties Include:● Internal system building● Writing, editing, and designing eight New Store marketing guides● Revise New Store marketing guides each year● Act as a point of contact for new franchisees● Provide training and onboarding across platforms● Create and maintain store social media accounts● Develop organic Instagram, Facebook, and Google content● Create and maintain Google and YELP business listings● Create and maintain store webpages● Build and schedule email and SMS blasts using CityGro● Customize and order print materials● Provide marketing recommendations to new franchisees● Analyze advertising campaigns to determine effectiveness● Ensure that the required marketing spend has been met● Book photographers for Grand Openings

As a BMS Rep, I planned and implemented promotions-based marketing plans for stores belonging to the Uptown Cheapskate and Kid to Kid brands. Duties include:● Maintaining the store's webpage and Google listing● Executing organic social media campaigns on Facebook● Building and scheduling email blasts● Ordering print marketing materials● Customizing promotional materials (print and digital)

At The Green Urban Lunchbox I reach out to FruitShare volunteers and homeowners to schedule harvests and maintain open communication between individuals and the organization.Duties Include:● Created weekly newsletters using MailChimp.● Tracked production levels of the organization’s farming programs.● Maintained and recorded contact information of community members using SalesForce.● Monitored volunteers and corresponding activities.

As a marketing assistant at USU Extension I update blogs as well as maintain and create content for multiple social media channels. I also film and edit promotional videos.Duties Include:● Managed content on brand Facebook and Instagram accounts.● Created original content including graphics, newsletters, blog posts, and videos.● Attended, documented, and promoted university events.● Facilitated relationships between USU Extension and the Salt Lake City community.