Brennan Mcdevitt
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Brennan Mcdevitt Email & Phone Number

Strategy and Positioning, Director at Liaison
Location: Collegeville, Pennsylvania, United States 15 work roles 1 school
1 work email found @liaisonedu.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Strategy and Positioning, Director
Location
Collegeville, Pennsylvania, United States
Company size

Who is Brennan Mcdevitt? Overview

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Brennan Mcdevitt is listed as Strategy and Positioning, Director at Liaison, a with 416 employees, based in Collegeville, Pennsylvania, United States. AeroLeads shows a work email signal at liaisonedu.com and a matched LinkedIn profile for Brennan Mcdevitt.

Brennan Mcdevitt previously worked as Director, Product Management at Liaison and Senior Product Manager at Liaison. Brennan Mcdevitt holds Bachelors Of Science, Business And Administration, Sports Marketing from Mount St. Mary'S University.

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Email format at Liaison

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{first_initial}{last}@liaisonedu.com
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Profile bio

About Brennan Mcdevitt

Consumer buying behavior is a particular interest of mine. For 17 years working in Higher Education I have been mainly focused on the decision making "buying" behavior of college bound students. Tracking engagement behaviors and finding stories within a particular data set, provide the necessary edge to enrollment offices and can be the difference between making and not making the yearly enrollment goal.Diligent, timely, passionate and respected are just a few adjectives I would use to describe my personality in the workplace.

Listed skills include Public Speaking, Recruiting, Admissions, Higher Education, and 19 others.

Current workplace

Brennan Mcdevitt's current company

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Liaison
Liaison
Strategy and Positioning, Director
Collegeville, PA, US
Website
Employees
416
AeroLeads page
15 roles · 24 years

Brennan Mcdevitt work experience

A career timeline built from the work history available for this profile.

Strategy And Positioning, Director

Collegeville, Pa, Us

Director, Product Management

Current

Collegeville, Pennsylvania, United States

Oct 2024 - Present

Senior Product Manager

Collegeville, Pennsylvania, United States

Jul 2024 - Oct 2024

Product Manager

Collegeville, Pennsylvania, United States

Responsible for developing and executing product development roadmaps for both new and existing products. Manage the development processes, analyze user feedback, collaborate with engineering teams, and work closely with the sales and account management teams to bring product to customers. Currently working on a new product called Intelligent Names, designed to help colleges build effective top of funnel audiences for the purpose of reaching potential adult learners.

Jan 2023 - Jun 2024

Client Success Manager

Pennsylvania, United States

Managed portfolio of 40+ CRM clients with annual revenue of approximately 4 million. Responsible for maintaining positive relationship with key power users and decision makers as well as supporting their strategic needs with the platform while also ensuring maximum value is realized through the duration of each subscription. Met with each client semi annually to review overall satisfaction with product, address pain points, review product road map and discuss ways the subscription could deliver more value. Coordinated all renewal discussions and negotiations for accounts in the final year of their contracts. Among clients with expiring contracts in 2022, achieved 100% client retention and secured over 1 million in renewal and expansion revenue.

Nov 2021 - Dec 2022

Senior Vice President, Recruitment Analytics & Product Innovation

Whiteboard Higher Education

Strategic lead for all top of funnel list analysis, audience construction and micro model recruitment strategies. These efforts ensure audiences for our recruitment campaigns are optimized and align with both historical performance and desired outcomes. Additionally tasked with leading clients through regular analysis of evolving applicant pools spotting trends and recommending adjustments as the pool develops. Excited to also formally lead product innovation efforts ensuring that our current products and services continue to deliver at the highest level while also steering the strategic vision and planning around the next generation of Whiteboard offerings and working on a plan to bring new offerings to market.

Jul 2021 - Oct 2021

Vice President, Recruitment Services

Whiteboard Higher Education

Wayne, Pennsylvania, United States

* Account executive for portfolio of multi service clients* Member of senior leadership team responsible for implementing company strategic vision and guiding growth trajectory * Architect of digital marketing product offering with 1 million in annual revenue * Manager of list acquisition and audience construction strategies for student search clients* Coordinated project onboarding for multi service high revenue clients* Executed digital marketing campaigns within IP Targeting platform El Toro* Created and delivered client reports measuring campaign impact and ROI* Facilitated discussions about undergraduate student recruitment strategy and operational efficiencies with clients* Managed internal CRM HubSpot for Business Development purposes

Jul 2015 - Jul 2021

Director Of Recruitment & Admissions Systems

Greater Philadelphia Area

In this role I wore both the hat of a recruitment strategist and a systems support manager. The union may sound a bit out of the box, but in our organization its vitally important to have timely and accurate data available for use in making department decisions. My skill set of both speaking the recruitment language and understanding the system architecture has allowed our organization to greatly enhance data collection and reporting abilities. Responsibilities Include:1) Analysis of new student recruitment strategy. Includes search name purchase, geographic analysis, trends and forecasting.2) Enrollment Systems support, troubleshooting, custom development, project management.3) Salesforce.com Administrator for organization of 75 users. Develop reports and dashboards, build workflows and custom forms, manage user permissions and security settings.4) Conduct research using public data sets (IPEDS, EPS) to identify market trends of applicant pool used in determining potential growth opportunities.5) Manage relationship with research partner Human Capital providing data and analysis used in creating enrollment predictive modeling scenarios.

Jun 2014 - Jun 2015

Director Of Recruitment & Enrollment Operations

Greater Philadelphia Area

• Developed and managed new student recruitment strategy.• Application submissions rose 6% in 2013 and 8% in 2014.• Enrollments increased 3.6% in 2013 and 6.10% in 2014.• Supervise team of nine employees, responsible for new student recruitment and day to day operations.• Department manager of TargetX Salesforce.com based CRM system.• Conduct analysis of market trends and identify possible growth opportunities within core and secondary markets.• Supervise processing of Graduate and Undergraduate applications for admission.• Chair admissions review committee and supervise staff in the review of undergraduate applications for admission and merit scholarship.• Coordinate admission decision and merit scholarship notification to applicants.• Managed territory recruitment in Puerto Rico. Increased admissions applications 26% from 2012-2014. Over the same period, increased enrollments from a low of three in 2012 to a high of nineteen in 2014.

Jun 2012 - Jun 2014

Associate Director Of Admissions

Greater Philadelphia Area

• Supervise all operations related functions within the undergraduate admissions office.• Trained all members of the operations staff.• Monitor operations process flow search purchase through first year census.• Office technology resource including maintenance of database systems, recruitment report writing and level one technical support of enrollment systems used throughout the office.• Maintained/Updated Common Application system for undergraduate admissions.• Implemented division wide CRM system for admissions recruitment.• Streamlined campus visit registration process and migrated office to a new scheduling tool with more robust reporting capabilities.• Managed creation of undergraduate admissions online application.• Implemented new student recruitment strategies and managed counselor territory recruitment.• Recruitment travel and territory management in Maryland, Washington D.C, and Virginia.

Sep 2008 - May 2012

Associate Director Of Admissions

Primary duties associated with each position include extensive travel within a designated recruitmentterritory, interviewing prospective students, and evaluating applications for admission and merit scholarshipawards; Supervised and trained all admissions counseling staff.• Supervised the planning and implementation of all on-campus admissions recruitmentprograms.• Organized weekly staff meetings.• Assisted with the creation and selection of new admissions publications.• Managed Bishop’s Scholarship Program – designed to recognize the high achievements ofstudents from eleven feeder dioceses.• Served as athletic recruitment liaison to the University’s 19 D-1 varsity sports.• Created and delegated office responsibilities to all staff.• Formulated recruitment travel plan for all admissions counselors.• Chaired search committee for new admissions counselors.• Managed electronic communications, including all email, instant messaging andadmissions web page development.

Jul 2007 - Sep 2008

Assistant Director Of Admissions

Mentored new admissions counselors.• Further developed electronic recruitment tools to include online chats and counselor instantmessaging.• Served as primary developer and content editor for all admissions related pages on theuniversity website.• Planned and executed admissions recruitment programs, including open house andinformation sessions.

Jul 2006 - Jul 2007

Admissions Counselor

Planned and executed on campus recruitment programs for prospective students andfamilies.• Facilitated Accepted Students Day program for 1,000 prospective students and families.• Managed Founders Scholarship Competition.• Design editor of Admissions email communications and other electronic marketing tools.• Managed and supervised the Mount Ambassador Tour guide program of 90 studentvolunteers who serve as model students for admissions functions.

Aug 2004 - Jun 2006

Inventory Manager

Promoted from Retail Customer Sales support position in March 2004.• Responsible for daily inventory of all merchandise within retail store.• Managed the technical staff department and oversaw daily operations.• Responded to escalated customer issues and complaints while having the authority toresolve customer problems.• Audited daily paperwork including reports, refunds, deposit, phone counts, and cashmanagement.• Coordinated and executed storewide monthly inventory and asset management.Retail Customer Sales Support; Responsible for assisting with daily and monthly inventory management.• Handled various customer service inquiries and complaints in person and over the phone.• Sold cell phone services and essentials.• Audited daily paperwork including reports, deposit and cash management.

Mar 2004 - Aug 2004
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Brennan Mcdevitt education

FAQ

Frequently asked questions about Brennan Mcdevitt

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What company does Brennan Mcdevitt work for?

Brennan Mcdevitt works for Liaison.

What is Brennan Mcdevitt's role at Liaison?

Brennan Mcdevitt is listed as Strategy and Positioning, Director at Liaison.

What is Brennan Mcdevitt's email address?

AeroLeads has found 1 work email signal at @liaisonedu.com for Brennan Mcdevitt at Liaison.

Where is Brennan Mcdevitt based?

Brennan Mcdevitt is based in Collegeville, Pennsylvania, United States while working with Liaison.

What companies has Brennan Mcdevitt worked for?

Brennan Mcdevitt has worked for Liaison, Liaison International, Targetx, Whiteboard Higher Education, and Saint Joseph'S University.

Who are Brennan Mcdevitt's colleagues at Liaison?

Brennan Mcdevitt's colleagues at Liaison include Scott Jones, Sarah Coen, Coty Behanna, Madhukar Bhalerao, and Shima Namazifar.

How can I contact Brennan Mcdevitt?

You can use AeroLeads to view verified contact signals for Brennan Mcdevitt at Liaison, including work email, phone, and LinkedIn data when available.

What schools did Brennan Mcdevitt attend?

Brennan Mcdevitt holds Bachelors Of Science, Business And Administration, Sports Marketing from Mount St. Mary'S University.

What skills is Brennan Mcdevitt known for?

Brennan Mcdevitt is listed with skills including Public Speaking, Recruiting, Admissions, Higher Education, Customer Service, Coaching, Leadership, and Event Planning.

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