Top performing sales and marketing professional with over 15 years experience leading teams, implementing successful sales strategies and achieving strong sales performance through tactical planning and relationship building with a proven history of meeting and exceeding company objectives. Strategic Performance: Skilled at developing and implementing aggressive sales and marketing campaigns, building brand awareness and maximizing hotel service and profitability. Expertise includes progressive social media and digital marketing, development of strategic rate structures for all market segments and working closely with all levels of staff and management to ensure company targets are met.Leadership & Team Building: Strong track record of increasing sales and meeting budgets by successfully hiring and promoting the right person for the right job. Independent self-starter able to work well alone or in a team environment.Expertise includes:Luxury Property PositioningBudgeting & Expense ControlsPre-Opening SalesStrategic PlanningSales Optimization & Need Period StrategiesRevenue ManagementCompetitive & Market Share AnalysisIntegrated PR & Communications PlansSocial Media Strategy & Communication PlansColleague Mentoring & DevelopmentNew Business Development