Brent Crider Email & Phone Number

Los Angeles, CA, US

Corporate Office

• Support all franchise partners in the Europe, Canada, Latin American, Brazil, and Japan regions, serving as the liaison between 51 international franchise partners and Skechers USA Corporate office to communicate and.
• Track, monitor, and anaylize franchise sales / KPI results and summarize trends and areas of opportunity for select international partners to help grow their business.
• Create and distribute product standards, buying schedules, and best practices for global partners by partnering with the footwear, apparel, and accessories teams.
• Provide approvals for local marketing needs and direction on artwork for all corporate windows, retail POP, and retail specific marketing assets.
• Prepare all international franchise new store opening graphic and operational POP packages based on store design, layout, and product buys.
• Partner with in-house graphics department to create promotional marketing based off international marketing calendars.

• Responsible for overseeing and mentoring the store manager and management team of the highest volume location in the LA market, which included 1 store manager, 5 additional full time managers, and 50 part time.
• Advised the store manager on all store business operations ranging from scheduling, payroll/hours management, sales plan budgets, supply ordering, maintenance requests, and all store related HR issues.
• Planned and led weekly conference calls for the LA District, which included 11 store locations, to inform and motivate the store managers on relevant goals, tasks, and information; as well as check in on each store.
• Assisted the LA District Manager in carrying out company objectives/ targets to all11 stores in the district, acted as point person when District Manager was out ofthe business, taking on all DM responsibilities such.

• Led the opening operations for a new store location on the Third Street Promenade in Santa Monica, worked directly with the company's new stores team and local contractor to ensure the store opening process ran.
• Managed a team of 5 full time managers, as well as 35 part time associates for a $3 million store front. Trained, developed, and promoted 18 associates into full time roles producing Key Holders, Assistant Managers.
• Managed all store business operations ranging from scheduling, payroll/hours management, sales plan budgets, supply ordering, maintenance requests, and all store related HR issues resulting in store location becoming a.

• Support the General Manager in creating the conditions for success in all aspects of their store’s business, including sourcing and training all Brand Ambassadors; executing store strategy to deliver annual field.
• Successfully rotated and fulfilled all company DORs which include Operations, Talent, and Merchandising
• Recruit, hire, train, develop and coach the associate team; provide appropriate level of performance feedback to increase confidence and capability
• Manage payroll and schedule adjustments effectively to maximize productivity and achieve daily/hourly targets. Build employee schedule of 30 associates
• Manage handling of all merchandise from shipment receipt and processing, merchandise moves, and markdown optimization and replenishment systems
• Plan, map, and roll out all new store layouts and product placement, one major move per month followed by in season moves throughout each month based on customer impact

Greater Pittsburgh Area

• Increased the stores loss prevention audit score by 9.1% from a LY score of 83% (Needs Improvement) to a 92.1% (Very Good)
• Communicate clear expectations and hold the store team and self accountable for achieving all brand, performance, behavior and customer first standards
• Support the Store Manager in the execution of the short and long-term store business plans to drives KPI results and maximizes business opportunities to include CRM, Loyalty and technology
• Manage payroll and schedule adjustments effectively to maximize productivity and achieve daily targets. Forecasted each month and week in sales. Built employee schedule of 50 associates
• Recruit, hire, train, develop and coach the associate team; provide appropriate level of performance feedback to increase confidence and capability
• Executes all daily operational procedures and supports the management team to ensure the store audit compliance and shrink results meet company loss prevention standards

• Trained and advised new employees on serving protocol
• Responsible for six table section ranging from four to eight top tables
• Deployed effective communication, time management, and problem solving skills to customers, bussers, kitchen staff, and managers to provide the best customer service experience possible
• Received multiple complements on efficient and personable service from customers

• Display strong communication skills to assist customers and provide a positive shopping experience
• Utilize multi-tasking skills to tend to customer transactions at register while monitoring sales floor activities such as store appearance, go-backs, dressing rooms, and priority shipments
• Employ strong teamwork skills with other employees to best provide customer service