NWA Sales and Marketing is a brokerage firm that specializes in representing brands to Walmart, Walmart.com, and other retailers. Presented product proposals to buyers and merchandise teams. Provided execution support to secure slots at DC’s and distribution on shelf. Leveraged Atlas, MADRID, and Retail Link to make informed decisions, root cause analysis, direct strategy, and maximize sales. Retail Link savvy: DSS, OTIF, Supplier Profile, Supplier Center, Global Supplier Maintenance, Item360, SWAS Report, EDI-B2B, Factory Audit System, Quote Management System, and Global Trade Documentation.Key Accomplishments: • Performed market research, analyzed POS data, and evaluated price thresholds to create a cohesive sales plan.• Moved a spring toy line into year round distribution at Walmart and added an additional SKU. • Secured distribution of BFY cookies in regional markets and on Walmart.com. • Sold in 4 price tiers of cell phone cases to electronics buyer and Walmart.com. • Managed seasonal Toy program for vendor in 2800+ stores and Walmart.com.• Consulted vendors with Walmart’s forecasted demand and created action plans to meet Walmart’s expectations to maintain acceptable OTIF metrics.• Worked with Walmart Global Sourcing for Import Projects and used QMS system extensively.• Managed E-Commerce account for customers including audits and content updates.

Director of Sourcing for a wholesaler in the craft industry that publishes books and creates product to sell to big box customers (Walmart, Hobby Lobby, Target and Michaels). Led the sourcing direction in Asia, developed new factory networks, and visited factories to ensure compliance. Attended sales meetings in China with the VP of Sales to enhance the sales process. Worked with executive team to ensure EBITDA goals are met or exceeded. Collaborated with the product development team to adjust products features to reach critical retail price points.Key Accomplishments: • Expanded Walmart’s product line by +15 items. Resulted in Walmart Supplier of the year award. • Lowered COGS 20% by developing new factory relationships.• Increased efficiencies by creating new procedures for the product development process. • Leveraged Retail Link data to forecast inventory, manage factory audits, register new factories, and manage new product compliance.

Manages a residential remodel business that serves customers by repairing, restoring, and remodeling their home.

Product Manager in the merchandising department for a regional discount retailer with 672 stores locations.Key Accomplishments: • Built strong relationships with the buyers to increase corporate imports. • Increased gross margin +1700 bps by sourcing a new flashlight modular set.• Implemented a pressure washer purchase that increased gross margin +900 bps to the category.• Added $1.2M incremental profit dollars and $5.6M incremental POS dollars to the category. • Collaborated with merchants to develop areas of focus through category financial analysis. • Worked with buyers, planning, imports, and allocation for implementation of projects.

Managed an independent brokering service that specializes in product procurement for wholesale lighting and home decor companies. Responsible for helping customers manage their product development by acting as a liaison with Chinese factories to handle communications, payments and logistics. Key Accomplishments:• Built business and support team from the ground up. • Realized cost of goods decrease of 10-15% for customers through aggressive sourcing.

Account executive for a company that designed and outsourced the production of home décor with Chinese factories for US wholesale markets. Traveled domestically and internationally to meet customers’ needs through Chinese factory visits and product presentations. Key Accomplishments:• Grew accounts from $1M to $7M representing +600% sales growth . • $2M in recaptured sales in first two years by reestablishing relationships with neglected and lost customers.