Brent G. Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

From the job description: This position is responsible for making value propositions come alive thru storytelling and messaging platforms in highly utilized/viewed media. This includes creating the copy for all external communications. This role is measured on the on-time delivery of projects, distribution team and customer utilization/view of content, strength and simplicity of content to persuade customers to take action, value added to the development of marketing plans and incorporation of creative ideas to continuously elevate the Rite-Hite brand.· Supports the definition and maintenance of Rite-Hite brand guidelines at the product level· Develops simple, compelling and engaging external marketing content (e.g., E-mails, brochures, videos, newsletters, infographics, case studies, social media posts) in partnership with the product marketer and marketing plan· Creates content that persuades target customers to take action and enhances the sales team ability to sell more effectively, efficiently and confidently· Routinely brings creative ideas to consider as part of the marketing plan deliverables· Supports the transformation of the value proposition from product marketing into a consistent and compelling messaging platform and visual identity, writing the copy and creating the design for a variety of media including sales tools, website, videos, etc.· Tailors content to target personas identified in the marketing plan and ensures there is a consistent, common tone across all Rite-Hite external communications· Supports the creation of messaging and visuals for tradeshows· Collaborates with public relations partners to create press releases, white papers, infographics, articles, etc. aligned with the prioritized marketing themes· Facilitates the internal reviews and approvals of content before finalizing· Reviews externally facing content with the legal team to ensure the right balance between bold marketing messages and business risk

Milwaukee County, Wisconsin, United States

Partnering with agencies and brands on strategic, content-led marketing programs for mid-market and enterprise-level business. Those partnerships have included extensive work with Aurora Health Care, Harley-Davidson Museum and Zoom North America (recording devices). Available for contract and freelance opportunities. Under the Cedar Block moniker, I've also conceived of, organized, curated, written and performed arts events in collaboration with the Milwaukee Art Museum, Alverno Presents and Milwaukee Film. The 3.5-hour sold-out stage show we did about particle physics at Turner Hall was one highlight, as was winning first place in a science competition's Technology category for building a time machine.

Milwaukee, Wisconsin, United States

Hired for a newly created position on the Growth & Marketing Team. Developed, documented and implemented (and policed) the digital CX agency's voice & tone. Worked with leadership and stakeholders to craft a new agency positioning statement, elevator pitch and repository of language to use across channels. Developed long-form content, including several Insights articles and a 25-page, 6,000-word playbook for clients and prospects. Wrote, copyedited and proofed sales proposals and RFP responses. Optimized and maintained the agency website to reflect our evolution in positioning and to drive new business. Sadly laid off with a few others who lacked billable hours due to a slow revenue forecast.

Sussex, Wisc

Joined the Corporate Communications team for internal comms to engage and retain employees, focusing on the 12,000-strong manufacturing workforce. This fulfilling, gratifying work included extensive, highly complex projects that promoted benefits/total rewards, equity and career growth, along with change management as the company evolved.

Sussex, Wisconsin

Developed briefs, timelines, strategy and external-facing deliverables to give business development and sales teams content to spur conversation. Much of my work on the team took me deep into Quad’s packaging, postal affairs/solutions, government affairs and ESG business units.

Greater Milwaukee Area

Led the evolution of an inside joke into a citywide celebration of all things Milwaukee every April 14, the date aligning with the county’s 414 area code. The holiday trends in Twitter’s top 10 nationally every year, was once a clue on ‘Jeopardy!’ and is still going strong since a local team of promoters took the reins.

Brookfield, Wi

I was the copywriter for the agency marketing and new business development teams, working on RFP responses and thought leadership content, reporting directly to our CMO. My assignments were to create awareness of BR's capabilities and specialties, and to grow the agency's business. • Wrote and edited copy for the consideration of decision makers in new business development efforts, along with agency blogs, white papers, social media posts, website content, Google ads, emails, and more• Developed and maintained the voice and tone of Bader Rutter• Took input from multiple sources (account managers, developers, strategists, and others) to create a cohesive story that demonstrated how we could solve business problems• Worked closely with SEO specialists to ensure the agency was found in search

I regularly developed culture and entertainment stories from concept to delivery for publication online and in the dearly missed Milwaukee print editions of The Onion. This required having a clear understanding of audience interest, while maintaining a knowledge of the voice and tone of The Onion's A.V. Club as a medium. I researched, interviewed, wrote, and edited each story while adhering to strict word-counts and deadlines.

Milwaukee, Wi

I served as a social media lead for several accounts, while taking on the role of in-house copywriter for Hanson Dodge Creative (HDC), America’s leading active lifestyle agency. HDC is a full-service firm that specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. My clients included Koss Corporation, Wilson Sporting Goods, Trek, Children's Hospital of Wisconsin and others.• Wrote, edited, and proofed content for web, mobile, and print – successfully communicating the creative idea and messaging• Worked closely with the account services, user experience, and visual design teams to develop consistent messaging across channels• Contributed throughout the full lifecycle of the creative process, including initial strategic concepts, comps, storyboards, and final deliverables• Synthesized writing from multiple sources and voices into a cohesive and accurate brand, product, and service story• Contributed knowledge of trends, best practices, etc, in social media marketing

Milwaukee, Wisconsin, United States

Took point for writing, story and social media at the B2C and B2B digital marketing agency, which has since been acquired by Laughlin Constable. Developed strategies and content for such diverse clients as Abbott Laboratories, GE HealthCare, Johnson Controls, MillerCoors and Oshkosh Corporation.• Wrote, edited, and proofed content for web, mobile, and print – successfully communicating the creative idea and messaging • Worked closely with SEO specialist to ensure web content was optimized for search• Contributed to and led effective brainstorming efforts• Contributed throughout the full lifecycle of the creative process, including initial strategic concepts, comps, storyboards, and final deliverables• Synthesized writing from multiple sources and voices into a cohesive and accurate brand, product, and service story• Contributed knowledge of trends, best practices, etc, in digital marketing to programs, and maintained a depth of knowledge of the digital space• Constantly worked to have a current understanding of technical parameters, digital platforms, and functionality

For six years I had the good fortune to lead initiatives in marketing this Milwaukee radio institution on the air, online, in social media, and through community events. During this time, I established the Milwaukee Sound Environment Project, securing grants to provide tools, resources, and an engaged audience for local artists. Good work if you can get it.• Wrote and produced on-air promotional segments for station and community partners• Served as regular on-air personality, selecting programming for a wide range of genres• Scheduled on-air interviews and performances• Coordinated promotional giveaways with partner organizations• Maintained and developed content for station websites and newsletters• Served as first point-of-contact for listeners and donors