Brent G. Email & Phone Number

Milwaukee, WI, US

Milwaukee, Wisconsin, United States

From the job description: This position is responsible for making value propositions come alive thru storytelling and messaging platforms in highly utilized/viewed media. This includes creating the copy for all external communications. This role is measured on the on-time delivery of projects, distribution team and customer utilization/view of content.

Milwaukee County, Wisconsin, United States

Partnering with agencies and brands on strategic, content-led marketing programs for mid-market and enterprise-level business. Those partnerships have included extensive work with Aurora Health Care, Harley-Davidson Museum and Zoom North America (recording devices). Available for contract and freelance opportunities. Under the Cedar Block moniker, I've.

Milwaukee, Wisconsin, United States

Hired for a newly created position on the Growth & Marketing Team. Developed, documented and implemented (and policed) the digital CX agency's voice & tone. Worked with leadership and stakeholders to craft a new agency positioning statement, elevator pitch and repository of language to use across channels. Developed long-form content, including several.

Sussex, Wisc

Joined the Corporate Communications team for internal comms to engage and retain employees, focusing on the 12,000-strong manufacturing workforce. This fulfilling, gratifying work included extensive, highly complex projects that promoted benefits/total rewards, equity and career growth, along with change management as the company evolved.

Sussex, Wisconsin

Developed briefs, timelines, strategy and external-facing deliverables to give business development and sales teams content to spur conversation. Much of my work on the team took me deep into Quad’s packaging, postal affairs/solutions, government affairs and ESG business units.

Greater Milwaukee Area

Led the evolution of an inside joke into a citywide celebration of all things Milwaukee every April 14, the date aligning with the county’s 414 area code. The holiday trends in Twitter’s top 10 nationally every year, was once a clue on ‘Jeopardy!’ and is still going strong since a local team of promoters took the reins.

Brookfield, WI

• I was the copywriter for the agency marketing and new business development teams, working on RFP responses and thought leadership content, reporting directly to our CMO. My assignments were to create awareness of BR's.
• Wrote and edited copy for the consideration of decision makers in new business development efforts, along with agency blogs, white papers, social media posts, website content, Google ads, emails, and more
• Developed and maintained the voice and tone of Bader Rutter
• Took input from multiple sources (account managers, developers, strategists, and others) to create a cohesive story that demonstrated how we could solve business problems
• Worked closely with SEO specialists to ensure the agency was found in search

I regularly developed culture and entertainment stories from concept to delivery for publication online and in the dearly missed Milwaukee print editions of The Onion. This required having a clear understanding of audience interest, while maintaining a knowledge of the voice and tone of The Onion's A.V. Club as a medium. I researched, interviewed, wrote.

Milwaukee, WI

• I served as a social media lead for several accounts, while taking on the role of in-house copywriter for Hanson Dodge Creative (HDC), America’s leading active lifestyle agency. HDC is a full-service firm that.
• Wrote, edited, and proofed content for web, mobile, and print – successfully communicating the creative idea and messaging
• Worked closely with the account services, user experience, and visual design teams to develop consistent messaging across channels
• Contributed throughout the full lifecycle of the creative process, including initial strategic concepts, comps, storyboards, and final deliverables
• Synthesized writing from multiple sources and voices into a cohesive and accurate brand, product, and service story
• Contributed knowledge of trends, best practices, etc, in social media marketing

Milwaukee, Wisconsin, United States

• Took point for writing, story and social media at the B2C and B2B digital marketing agency, which has since been acquired by Laughlin Constable. Developed strategies and content for such diverse clients as Abbott.
• Wrote, edited, and proofed content for web, mobile, and print – successfully communicating the creative idea and messaging
• Worked closely with SEO specialist to ensure web content was optimized for search
• Contributed to and led effective brainstorming efforts
• Contributed throughout the full lifecycle of the creative process, including initial strategic concepts, comps, storyboards, and final deliverables
• Synthesized writing from multiple sources and voices into a cohesive and accurate brand, product, and service story

• For six years I had the good fortune to lead initiatives in marketing this Milwaukee radio institution on the air, online, in social media, and through community events. During this time, I established the Milwaukee.
• Wrote and produced on-air promotional segments for station and community partners
• Served as regular on-air personality, selecting programming for a wide range of genres
• Scheduled on-air interviews and performances
• Coordinated promotional giveaways with partner organizations
• Maintained and developed content for station websites and newsletters