Successfully promoted all aspects of the optical fiber and connectivity business. Developed strategic marketing objectives for the Alcatel’s product offerings, while maintaining the corporate graphic standards. Created an unique fulfillment system for distribution of all marketing material. Developed and built Alcatel’s first Internet site for the optical fiber division. Print, video, web media and tradeshows were used to increase visibility in North America. In addition, created global marketing materials, created cutting-edge sales tools to improve communications internally and externally.