Brent Haley Email & Phone Number

Vallejo, Ca, Us

New York, Ny, Us

New York, Ny, Us

A global role focusing on industry and domain content strategy, enablement & tool development.

New York, Ny, Us

New York, Ny, Us

San Francisco, Ca, Us

Marketing advisor for emerging AGI startup.

Houston, Texas, Us

I was the orchestrator of HPE's new digital marketing model, created in November 2016. Responsible for managing the end–to-end development, from creative concept to regional execution of the first campaign in this new model called "The Right Mix of Hybrid IT." The campaign consisted of six full use case messaging campaigns which included multiple media banners, paid social, web, IP re-targeting, nurture and lead delivery.I facilitated all the teams to the launch of the English translated into seven languages. I also managed all the campaigns in addition to those in the new model with separate agency, budget and daily management including: Synergy - #1 Product introduction for HPE in 2017 - SimpliVity introduction and channel campaigns - Fully-integrated WW Service Provider campaign. I managed an internal team including two Senior Campaign Orchestrators, four Contractors and two interns. I also managed my VP/group budget working all year to realign 2M in spend/expenses to the new digital model.

Houston, Texas, Us

I provided long-term strategy/process along with daily direction and implementation of all worldwide customer facing cloud customer stories, digital content development and demand generation programs for HPE Helion from the launch of this division. This new Cloud division for Hewlett Packard focuses on developing private cloud infrastructure and integration with OpenStack. I managed the relationships and worldwide budgets (over $1M quarterly) for creative agencies, paid social, industry analysts, translations and third party contractors along with an internal team of eight full-time staff. I created and implemented new digital marketing strategies including gated video webinars and audio podcasts for lead generation, executive and influencer persona programs, and customer story-based marketing initiatives.

Houston, Texas, Us

I was hired as a change agent by the HP Software Marketing VP. I worked with all the product marketing directors to train teams and build strategies for moving from papers and slides to interactive digital content and web-based marketing best practices integrating video, audio and web experiences. I developed relationships and created trust with team of directors and 12 software product managers to build strategies and execute new digital content and lead generation campaigns. Managed budget and day-to-day activities of internal & and external creative resources to deliver all outbound external content. Won a HubSpot Marketing award for my persona / inbound marketing work.

Built a successful video and audio marketing firm on the philosophy of “humanizing technology, enchanting customers and servicing the brand.” Refurbished an old warehouse into a state-of-the-art production facility with 3,000 sq ft sound stage, edit suites and a 55' x 35' cyclorama. Produced successful digital content campaigns for clients including: Apple Inc., Hewlett-Packard, FileMaker, Extensis and Adobe.

Cupertino, California, Us

I was the worldwide programs marketing manager for individual creatives and creative workgroups. In charge of messaging and major web, email and partner marketing programs for the creative design market for corporate website and worldwide geography messaging.Developed "DrivenByDesign" the most successful industry "CreativePro" roadshows to introduce MacOSX G5 & new displays along with partners solutions. A 12 city tour then extended to another 24 city roadshow, with a live attendance of over 40k people. Buyers Journey continued for two years selling Apple. MacOSX, Cinema Displays, G5's, Adobe, Quark and Extensis software and HP printers. The Mac OS X to the marketplace also was revisited to help migrate people to the G5.

Carlstadt, New Jersey, Us

Was hired away from Adobe to manage and execute the largest relaunch of Pantone Color System to the US market since its creation. Increased sales and built product awareness in US & WW creative market North America and Canada with focused team of 3 remote sales people and small annual million+ budget.Built relationships with development teams, implemented new color libraries into latest software products and closed multi-million dollar licensing negotiations and contacts for new Pantone Digital Color Libraries with Apple, Adobe, Quark & HP.Successfully managed development and product marketing launch the Hexachrome plugins for Photoshop & Illustrator and the Pantone Color Cue.

San Jose, Ca, Us

Part of Aldus acquisition I was asked to be in a small team of 3 program managers to lead out the development of worldwide sales product demonstration and tradeshow presentations.Managed internal interns and external creative agencies on a tight budget to create fictitious companies & graphics with files and scripts to demonstrate how the Adobe suite of products worked individually and together. Travelled the world to each major tradeshow, training presenters on stage by doing the creative demonstration.

I was one of the first product evangelists for Pagemaker, combining my typography, color and design layout expertise and withthe latest digital tools to inspireother creatives. Drawing from my printing days of trapping and imposition, I moved into the TrapWise and pressWise, the latest in digital production software tools acquired by Aldus. Created demos, presented on stage and traveled the world.Thanks to my overall technical knowledge, I was promoted to this position in which I ran the territory and expanded my business experience. Responsible for all Northwest regional sales, events and resellers, basically everything that happened in regions around direct and partner sales. Increased sales and product adoption for all education, corporate and government accounts.

Created my own venture in the newly developing industry of digital content creation. My company consulted with traditional graphic designers, printers and pre-press shops on making the transition to digital tools. I worked with Larry Baca and Before&After magazine to produce the first digital four-color separation to go directly to press. (This was a pioneer moment, heralding a new age!) Worked with Primo Angeli team to create complex digital art production designs for books, labels and artwork in FreeHand, Illustrator and Photoshop. Produced full digital masters for product lines such as Marianas, 3Par, Sharp beer & more. (http://www.primoangeli.com/work/branding-and-packaging)Education

Forensic Medicine

Associate Of Arts - Aa, Prepress/Desktop Publishing And Digital Imaging Design

Internship, Typography And Color Theory