Brent Harrison Email & Phone Number

Richmond, VA, US

Foster City, California, US

Mclean, VA, US

• Led the commercial go-to-market program for Capital One Trade Credit, focused on finding and acquiring new enterprise B2B partners (Wayfair, Walmart, Menards)
• Actively managed ABM prospect lists and pipeline reporting in collaboration with business development leadership
• Directed a team managing a full funnel, multichannel marketing program including paid digital, events and conferences, media partnerships, content syndication, and internal cross-selling
• Spearheaded brand and creative development, including the crafting of a new brand identity for the Trade Credit line of business which was acquired by Capital One in 2019
• Owned a learning agenda driving actionable insights related to customers, partners, competitors and product innovation

Mclean, VA, US

Led go-to-market planning and brand development for Card Partnerships small business products, supporting a portfolio of partners including Bass Pro/Cabela's, Menards and GM.

Santa Clara, California, US

• Crafted and executed lead gen campaigns across multiple channels including digital display, direct response print and radio, email, client referrals, live seminars and webinars
• Led promotion for two new public television specials, working with PBS affiliates to secure carriage and drive viewership through audience marketing campaigns
• Relaunched the firm’s dormant affinity partnerships program, securing agreements with three association partners and structuring membership marketing campaigns that exceeded lead generation goals by 65% in 2017

Mclean, VA, US

• Drove brand strategy for Spark Business Card through customer acquisitions and relationship management
• Built and executed marketing plans for new channels including field sales and trade shows, enabling a field sales team that quadrupled in the first year -- expanding from 6 markets to 27 nationwide
• Directed user research as the customer insights design lead for a new online card application that was rolled out across all credit card product lines

Marietta, Georgia, US

• Led the partnership marketing team, creating marketing strategies to grow the company’s largest channel with over $300 million in annual fundings.
• Worked cross-functionally with other department leaders to develop new products including a mobile funding app and an online client portal.
• Spearheaded the company’s event and trade show programs to grow revenues for both direct and indirect channels.

New York, NY, US

Developed and executed marketing programs for Nielsen’s retail design publishing / events group. Grew audience by 11% annually for three consecutive years, earning an industry award for “Fastest Growing Trade Show” in 2012.

Alpharetta, GA, US

Executed internal and external communications programs for an industry-leading provider of healthcare information technology. Developed and managed the company’s digital marketing strategy encompassing website, client portal, intranet, and keyword campaigns.

US

Headed up communications for a creative agency and its clients. Planned and produced national marketing campaigns featuring media placement, digital strategy, national television and radio campaigns, other PR/marketing initiatives.

Washington, DC, US

Prepared press releases, feature stories, various other PR materials for the Richmond, VA chapter of the American Red Cross. Managed the chapter’s website, coordinated weekly radio interviews, and met monthly with a publications advisory committee consisting of editors and station heads of local newspapers and television stations.