Brent Mersereau Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Calgary

Richmond, British Columbia, Canada

Richmond, British Columbia

British Columbia & Alberta, Canada

• Led sales team of 17 members to exceed targets and grow market share in IP TV and HS market niche. Achieved 58% growth in sales in the first year. Built and deepened partnerships with strategic clients. Worked with.
• Drove team engagement through leadership to a “Best in Class” a 93% engagement score
• Re-focused team on growing our market share through new client acquisition – now signing agreements with housing authorities in BC and AB. New clients to TELUS
• Aligned Sales Incentive Program with team growth targets. 10 fold increase in agreements signed in the 1st year and a 55% increase in agreements signed in the second year
• Implemented reporting standardization with Salesforce to deliver real time reporting on market impact
• Reviewed and standardized communication within the team and with clients to allow consistent tracking of sales activity within SalesForce

Alberta, Canada

• Led cross-functional teams to launch wireless data, high speed internet and IP TV consumer products for Alberta, Saskatchewan and Manitoba. Replaced Rogers and Bell in two years as the leading BlackBerry carrier.
• Successfully launched wireless data services in a sales channel that had only sold voice (over 400 POD’s). Within 2 years our loading of Blackberry devices outpaced Bell and Rogers
• Partnered with marketing to develop and launch new wireless data services
• Launched wireline products, ADSL, IPTV and Satellite TV into the dealer wireless sales channel
• Prepared and presented sales strategy at annual sales conference (audience of over 200 sales reps)
• Managed relationships with handset partners (RIM, Samsung, Apple, HTC, LG, INQ) – moved TELUS to a priority shipping basis for new Apple handset launches ahead of Bell and Rogers

Calgary, Canada Area

• Managed a portfolio of successful dealer business partners (20% of TELUS Mobility Alberta total sales)
• Built and managed strong executive level business relationships with distribution channel partners
• Managed site builds with contractors and business owners for new merchandising look
• Implemented operating standards for improved retail performance in key retail malls. In 3 years all “A” mall locations were remodeled to corporate store standards. 40 locations with 6 independent dealers
• Coached and developed dealer sales representatives on wireless data applications/products which resulted in a 20% reduction of 1st time calls to Customer Service
• Partnered with marketing to develop and launch new services and products

Calgary, Canada Area

• Developed pricing strategies for new and existing cellular products to grow our dominant market share position vis-à-vis our competitors.
• Developed defensive pricing strategy in response to two new competitors while maximizing margin
• Led segmentation team of cellular customer base ($440 M annual revenue)
• Integrated TELUS Mobility’s segmentation model (Analytix - proprietary software) with new Computer Telephony Interface/Interactive Voice Response (CTI/IVR) technology which delivered a segmented/differentiated customer.
• Developed a market plan for TELUS Mobility’s consumer segment; developed new rate plans and action plans for offering a differentiated value proposition to the consumer segment
• Acted as Marketing lead for TELUS Mobility’s cellular budget of $440M. Presented forecasts with assumptions and scenarios to senior management

H.Bsc. Honors Bachelor Of Science, Biology

Master Of Business Administration - Mba, Finance And Accounting, In Progress