Brenton Snodgrass Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Greater Boston Area

Serve as lead relationship manager for multiple large network agencies with an average ACV of over $200k

Greater Boston Area

Established and maintained relationships with a book of 60 mid-market agencies and brands, each with an average annual value of $60k.Performed platform deep-dives, training, and EBRs for high level clients. Conducted customer experience study on emerging/low-touch clients to assess platform usage and pain points. Developed custom social listening studies and dashboards for Pro-Bono clients

Waltham, Ma

Managed client relationship and strategic development for diverse array of accounts, from large nonprofits to B2B manufacturing startups and educational service providers, with average annual budgets of ~$2MM.Developed multi-channel integrated media plans, with an average budget of $500k across paid search, social media, native, and display.Coordinated cross-functional teams consisting of paid search, SEO, social, and analytics functions to ensure client deliverables were delivered accurately and in a timely manner.Devised CRM lead quality validation methodology and Marketo-Salesforce integration process for B2B manufacturing startup, with a focus on improving lead and pipeline quality.

Boston, Ma

Took ownership and served as primary point of contact of a book of 80+ small to mid-sized retail clients, facilitating the launch and optimization of search, display, and native campaigns.Collaborated with client teams to determine marketing objectives and find the best suite of Yahoo! offerings to achieve their goals.Drove adoption of key new product initiatives such as Gemini Search platform, Native and Product Ads for relevant client accounts.

Boston, Ma

Developed a holistic digital marketing plan for child brand of a major retailer.Planned and executed high impact display and PPC campaigns.Served as primary point of contact for all client and partner asks.

Boston, Ma

Generated campaign performance reports and insights to drive client digital strategy.Conducted digital competitive analysis to better inform client of the state of their current competitive set.Assisted in the reconstruction of Media Contacts' Analytics and Insights team.

Boston, Ma

Created website tracking and analyzed key site metrics to glean insights into high value user behaviors, contributing those insights to regular client reporting.Conducted in-depth pre/post analysis of refreshed client website, including site behavioral and attitudinal metrics, display campaign effectiveness, and SEM and SEO performance.Attended and contributed to multiple creative development sessions for guiding future website design.

Pitched clients for relevant public relations opportunities.Compiled media lists and editorial calendars for medical and technology firms.Collaborated with team to compile daily media scans for internal and client-side distribution.

Gained an in-depth understanding of the principles of market research and survey design.Successfully designed and completed consumer research experiments for California utility companies.Attained a high level of proficiency in survey testing and data analysis programs.

B.A, Global Perspectives

B.S, Managerial Economics; Marketing

Education record