Bret Mitchell Email & Phone Number

North America

North America

Greater New York City Area

Responsibilities:• To drive productivity through the execution of in- store Visual Merchandising, windows (Retail Stores, Factory Outlets, Concession, Wholesale, Travel Retail, and Franchise Stores).• Partner with Merchandising and Marketing teams to ensure execution of monthly floorset and message. Physical and Digital seamless alignment• Manage and grow the VM Team, developing/nurturing the best talent. Building Budget and operations to deliver creatively and commercially• Analyzing and executing visual merchandising and window guidelines/merchandise/regional buys/store format strategy/information/data sell-through and using to adapt to store.• Continue to build on network of vendors, suppliers, and technical knowledge to deliver and execute high level premium/luxury windows and in store experience• Training and Execution: train, deliver and communicate all guidelines to team Global Guidelines in the Americas:• Monthly guidelines for all product categories, Global VM Standards, Global Floor set execution• Global and brand buys Regional execution (working cross-functionally with Merchants and Planning)• Training and delivery of all guidelines in all region• Retail mapping and store capacity planning• Review and have clear visibility of all stores and windows in the region• Technical window knowledge for VDC execution• Understand the company’s vision, mission statements, business operations, culture, products and people in order to apprehend the visual merchandising objectives and goals to achieve.• Manage store graphics, visual display campaigns, and in-store display elements for all touchpoints • Manage the set up and continual maintenance of the showroom for seasonal markets – 4x a year• Manage all Visual aspects of tradeshows booth design and set-up• Manage Regional Press Presentation and seasonal special events

• Build and manage a highly developed Visual Merchandising Team consisting of two Regional Visual Merchandisers and eight Area Visual Merchandisers. Weekly communication and regular on-site training to ensure the team deliver and exceed expectations.• Drive and evolve company visual standards, ensuring consistency across all locations.• Ensure the company ethos and brand image is fully ingrained in all visual merchandising aspects and projects. • Manage the implementation of the visual directive for each store, ensuring the sites are as visually appealing as possible without compromising the commerciality of the sales floor.• Oversee the showroom and seasonal changes. • Partner with PR & Marketing to implement or create visuals displays for Marketing and PR events. • Analyze weekly reports to ensure maximum commerciality while identifying areas of opportunity. • Liaise with Buying and Merchandising to ensure the product in each retail location is reflective of the market and pertains to local demands.• Strategize visual merchandising solutions for under-performing locations. • Manage seasonal window displays from inception to implementation. • Create seasonal and promotional merchandising directives. • Host seasonal training events for Store Managers and Visual Merchandising Team.

• Responsible for all stores and concession on the East Coast, including a team of 12 In-store Visual Merchandising Managers. • Assisted Director in the creation of a monthly directive specific to the Bloomingdales concessions. Responsible for merchandising, standardizing, photographing, and creating the document.• Managed the implementation of the visual directive for each store, ensuring the sites are as visually appealing as possible without compromising the commerciality of the sales floor.• Involved in an ongoing, aggressive US expansion. Opened new stores in New York, Boston, Atlanta, Seattle, Vegas, San Francisco, LA, and Chicago. During the openings I was involved in fixture setup, furniture placement, merchandising, and creative installations.

Aspen, Colorado

• Conducted daily walkthroughs of stores, identifying opportunities to improve overall visual and creative appearance of the sites while maintaining a commercially viable sales floor.• Executed elaborate window installations outside of normal retail hours, often overnight. The installations would reflect current season and would include up to 40 mannequins.• Responsible for procuring creative and aesthetic elements for windows, including: wallpaper, paint, rugs, fabrics, lighting and decorative prop elements.

• Effectively partner with freelance or temporary support staff (stylists, carpenters, etc.) during set installations for photo shoots.• Styled and dressed the models for the monthly fashion shoots. • Responsible for fitting the models and ensuring the clothes looked perfect in the photos.

Manchester, United Kingdom

• Responsible for all store visuals, including windows and mannequins.• Prepped, in keeping with visual calendar, for next installation or floor change.• Executed interim window display strategies for critical vacancies. • Prepped, in keeping with visual calendar, for next installation or floor change.• Developed money mapping scheme to monitor the commerciality of the sales floor.

London, United Kingdom

• Represented the UK branch of luxury fashion brands such as Marcolin, Zegna, and Miss Sixty. • Responsible for all aspects of merchandising the showroom.• Dressed celebrity clients for special events and parties in London.

Bachelor'S Degree, Communication And Media Studies

Fashion Merchandising