Jul 2024 - Present
AeroLeads people directory · profile
Bret Leece Email & Phone Number
Data driven marketing insights, strategy and activation for purpose driven brands.
at
Analytic Story Architects
1 work email found
@seaofclouds.org
5 phones found area 323 and 212
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Data driven marketing insights, strategy and activation for purpose driven brands.
Location
Newport Beach, California, United States
Who is Bret Leece? Overview
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Quick answer
Bret Leece is listed as Data driven marketing insights, strategy and activation for purpose driven brands. at Analytic Story Architects, based in Newport Beach, California, United States. AeroLeads shows a work email signal at seaofclouds.org, phone signal with area code 323, 212, and a matched LinkedIn profile for Bret Leece.
Bret Leece previously worked as Co-Founder at Analytic Story Architects and Co-Founder at Vivi Colorato. Bret Leece holds Mba, Marketing Strategy, Entertainment Marketing from University Of Southern California.
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{first}.{last}@seaofclouds.org
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Profile bio
About Bret Leece
20+ years of applying marketing analytics/attribution to objectively influence business strategy and tactics for major consumer brands around the world.I bridge marketing, analytics, technologies and data to create analytics driven products and services that generate revenue and save money.I am passionate about:Creating new products, selling them and building the team to deliver.Driving global network growth through technologies that deliver consistency, visibility and collaboration.Applying frameworks from academic literature to marketing strategy, planning, activation and analytics.Global | Leader | Analytics | Attribution | Research | Product Development | Media Strategy | Media Planning | Media Buying
Listed skills include Analytics, Marketing Strategy, Strategy, Digital Marketing, and 32 others.
Current workplace
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24 roles
Bret Leece work experience
A career timeline built from the work history available for this profile.
Nov 2023 - Present
Board Member - Nonprofit
Current
Jun 2017 - Present
Principal
Current
Calidescope Llc
Select clients: RNBW, usheru, Kahoona.io, Barkley, HAPPYBOND
Apr 2020 - Present
Managing Partner, Analytics & Research
Led the re-engineering of Analytics & Research teams across all UM clients to deliver consistency and high quality storytelling. Increased utilization and generated incremental revenue. Drove rapid adoption of Generative AI tools across the media analytics production line. Extensive working experience with American Express, Exxon Mobil, Accenture, Dyson.
May 2022 - Nov 2023
Chief Data & Innovation Officer
Recruited to manage 20+ global team to develop global data platform (ID & non-ID) supporting end-to-end media planning, buying and measurement.Developed closed-loop media and business impact measurement process and capability.
Nov 2018 - Oct 2020
President M1
Recruited to manage 15+ data professionals drive adoption of M1 ID data platform deep into Dentsu agencies.Increased usage of M1 ID data platform by 300% and M1 platform revenue by 300%.
Jan 2018 - Nov 2018
Head Of Tv/Video Product
Recruited to manage 15+ measurement professionals to merge TV and Digital product groups, stabilize TV and Cross Media product development and production.Reduced costs by 25% and streamlined integrated production.
May 2017 - Jan 2018
Global Chief Product Officer
Developed and deployed pan-agency tools, systems and techniques for Strategy, Communications Design, Media Planning, Media Partnerships, Media Buying, Analytics/Attribution.Developed and deployed global workflow management application; connecting people, process & tools through complete planning/activation cycle.Developed “pitch winning” path to purchase.
Sep 2015 - Mar 2017
Global Chief Analytics Officer
Responsible for the growth of the analytics business. Led the development of pan-agency workflow application that connects our people, process and tools. Delivering consistency, visibility and collaboration to our people and clients around the world.
May 2014 - Sep 2015
Chief Analytics Officer
Managed 40+ analytics professionals: consumer and media research, social and digital analytics, attribution and modeling.Increased revenue from $8 million to $9 million.Agency leadership role: transformation strategy, re-organization, company-wide presentations & process training.
Oct 2013 - May 2014
Evp, Analytics & Research
Responsible managing a team of 40+ analytics & research professionals. We measure how marketing works to drive business results (attribution) and use the measurements to deliver more business results (optimization), ultimately increasing ROI for our client’s media investments.Covering Paid, Earned (social) & Owned media, analytic methods include: Digital.
Dec 2011 - Oct 2013
Svp, Performance Analytics
Responsible managing a team of 25+ analytics professionals. We measure how marketing works to drive business results (attribution) and use the measurements to deliver more business (optimization), ultimately increasing ROI for our client’s media investments.Covering Paid, Earned (social) & Owned media, analytic methods include: Digital Analytics.
Oct 2010 - Dec 2011
Svp, Managing Director, International
Sell and manage the delivery of marketing budget optimization analytics, software and advisory services for EMEA & Asia accounts.Specifically responsible for: revenue, costs, contract negotiations, hiring & managing staff.Tripled renewal rate by helping clients generate real business value from complex econometric marketing mix models.Generated and managed.
Nov 2008 - Oct 2010
Vp, Strategist
Sell and manage the delivery of marketing budget optimization analytics, software and advisory services for West US accounts.Specifically responsible for: business development, contract negotiations, analytic design, data transformation specifications, application of econometric models to resource allocation strategy, ongoing client development and team.
Nov 2007 - Nov 2008
Vice President Strategic Marketing Services
Responsible for:CRM & Database Marketing (AEG)Marketing Research & Analysis (AEG)Ticketing Strategy & Business Development (AEG)Internet Marketing & Web Development (AEG Live)
Nov 2005 - Nov 2007
Sr. Director Database Marketing
Lead the evaluation and subsequent implementation of email marketing tools for AEG's volume and type requirements. Lead the feasibility and development of dynamic email marketing programs that drive ticket sales and develop relationships with AEG customers. Negotiated & implemented a new AEG/Ticketmaster agreement that increased ticketing revenue over 1.
May 2003 - Nov 2005
Director Database Marketing
Leveraged database-marketing technology and processes to increase ticket, season membership, corporate, F&B, and retail sales at the Club (8) and Amphitheatre (15) venues. Directed the strategic use of ticketing inventory to leverage a new channel of communication with HOB customers and create competitive advantage. Stabilized existing IT systems while.
Feb 2001 - Nov 2002
Sr. Manager Of Crm
Led the design, implementation, and usage of an enterprise-wide CRM System (e.Piphany). Established credibility with the key technology groups within WDIG. Developed and effectively communicated business requirements for the personalization strategy to executive management and IT. Pro-actively created and communicated a CRM Vision and Roadmap. Led the.
Apr 2000 - Feb 2001
Marketing Analysis Manager
Responsible for defining and implementing the database marketing function across the various WDIG brands. Responsible for selecting and deploying a Customer Relationship Management system (that supports the marketing information demands of WDIG. Includes: collecting and consolidating user requirements, project management of a software pilot, and business.
Jun 1999 - Apr 2000
Manager Of Market Analysis
Produced logical, accurate, and timely analysis of customer information. Provided insight into customer behavior and network economics that supported the decision-making requirements of the Marketing department. Projects included: Customer Profiling, New Product Profitability & Impact on Product Mix, Diffusion of Innovations Analysis, Under-performing.
Jan 1999 - Jun 1999
Manager Of Marketing Info. Systems And Analysis
Acquired and transformed customer data into marketing information. Efficiently manipulated 27 gigabytes of data into a Database Marketing Datamart. Produced logical, accurate, and timely analysis of customer information providing insight into customer behavior and network economics. Communicated the conclusions of the analysis to management through.
Jan 1998 - Dec 1998
Market Information Analyst
Produced market information and provided analysis of customer information pertaining to Sprint's local products and services. Developed and delivered direct marketing and market research lead lists. Acquired and transformed customer data into marketing information. Efficiently manipulated 27 gigabytes of data into a Database Marketing Datamart.
Jun 1997 - Jan 1998
Modeling And Forecasting Analyst
Developed, maintained, and improved econometric time series models forecasting customer service calls. Accountable for the tactical and operational allocation of 1,200 human resources. Processed responses, reported results, and statistically analyzed the customer service satisfaction survey.
Nov 1995 - Jun 1997
2 education records
Bret Leece education
Mba, Marketing Strategy, Entertainment Marketing
University Of Southern California
Ba, Economics
Pepperdine University
FAQ
Frequently asked questions about Bret Leece
Quick answers generated from the profile data available on this page.
What company does Bret Leece work for?
Bret Leece works for Analytic Story Architects.
What is Bret Leece's role at Analytic Story Architects?
Bret Leece is listed as Data driven marketing insights, strategy and activation for purpose driven brands. at Analytic Story Architects.
What is Bret Leece's email address?
AeroLeads has found 1 work email signal at @seaofclouds.org for Bret Leece at Analytic Story Architects.
What is Bret Leece's phone number?
AeroLeads has found 5 phone signal(s) with area code 323, 212 for Bret Leece at Analytic Story Architects.
Where is Bret Leece based?
Bret Leece is based in Newport Beach, California, United States while working with Analytic Story Architects.
What companies has Bret Leece worked for?
Bret Leece has worked for Analytic Story Architects, Vivi Colorato, Sea Of Clouds, Calidescope Llc, and Um Worldwide.
How can I contact Bret Leece?
You can use AeroLeads to view verified contact signals for Bret Leece at Analytic Story Architects, including work email, phone, and LinkedIn data when available.
What schools did Bret Leece attend?
Bret Leece holds Mba, Marketing Strategy, Entertainment Marketing from University Of Southern California.
What skills is Bret Leece known for?
Bret Leece is listed with skills including Analytics, Marketing Strategy, Strategy, Digital Marketing, Crm, Mobile Marketing, Market Research, and Digital Strategy.
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