Bret Mcferrin Email & Phone Number

Minneapolis, MN, US

New York, United States

• Owned relationships with leadership, media strategy, production, finance and other stakeholders to provide actionable insights, communication leadership, and recommendations that streamlined process and optimized all.
• Led, managed, and documented a first-ever end-to-end process guide that reorganized and improved campaign planning, execution and workflows across the R/GA Media + Connections U.S. and LATAM department
• Functioned as the primary Mediaocean platform expert for the entire U.S. and LATAM media team. This involved developing media playbooks and training for 20 direct and non-direct reports, spanning all levels.
• Creatively solved client and internal business challenges and served as an agency representative in client meetings to consult and provide solutions to complex matters spanning campaign set-up and monthly billing needs.
• Evaluated new media tool resources, partnering with customer and internal teams to implement new media platform features that drove efficiencies.
• Oversaw measurement reports to track budgets across multiple clients, ensuring all campaign KPIs were met, inclusive of reviewing and approving annual client authorizations of media investments of up to $34 million.

Minneapolis, Minnesota, United States

• Managed the onboarding of an acquired media agency into the Publicis Groupe network. This included transferring existing client campaigns into Fallon’s media platform, launching new client campaigns, and providing.
• Ensured all media components were in compliance with ad policies and specifications. Partnered with the legal counsel and acted as liaison to negotiate and update partner contracts.
• Worked closely with the local and offshore finance teams to review and authorize all client billing and end of campaign reconciliations.
• Developed the operations role by establishing best practices for task ownership across multiple disciplines.
• Evaluated actual and ongoing media budgets and prepared year over year spend by channel reporting.Clients worked on: Comedy Central, Cooper Tire & Rubber Company, Keybank, Culligan, Hotwire, MN Timberwolves, Big Ten.

Minneapolis, Minnesota, United States

• Created, trafficked, and managed the pre and post launch QA process of 3rd party tags, ensuring that ads were running and tracking properly.
• Provided troubleshooting support for issues including creative specifications, ad creative materials, and publisher implementation.
• Monitored media pacing, created pacing reports, and partnered with media vendors to optimize campaign performance to meet and exceed client KPI goals.
• Served as the liaison between vendors, finance, and media teams to execute all components of our client’s media campaigns from start to finish.
• Oversaw and setup the account and billing management of DSP, SEM, and social media platforms.

Minneapolis, Minnesota, United States

• Coordinated timely invoice reconciliation across all media channels and maintained clean AP/AR process to avoid any pauses to the clients’ campaigns.
• Partnered with internal and offshore finance teams to prepare client billings and budget reports.
• Collaborated with internal teams and vendors to resolve invoice discrepancies.
• Organized and filed media records and other documentation for audits.
• Created and managed omnichannel campaigns in Mediaocean from start to finish.

Hopkins, MN

Worked independently as the main financial contact for hundreds of media partners. Everyday work consisted of utilizing excellent customer service skills to communicate effectively with coworkers and vendors regarding payment approval, along with researching and resolving questions, discrepancies, and issues. Used various software suites to identify and.

Duluth, Minnesota Area

Bachelor Of Business Administration (B.B.A.), Finance, Minor In Spanish

Language And Culture

Activities and Societies: Study abroadStudied the Spanish language, literature, and culture. Lived with a Salamantine family to increase.