Marla Daniels Email & Phone Number

New York, NY, US

*Leads the development of multi-channel media recommendations for clients, delivering comprehensive, strategic media campaigns built on a clear understanding of the clients' objectives*Directs and aids in the development of client presentations, reports, and other important communications, owning and maintaining communications with clients, creative.

*Gained hands-on experience in crafting multi-channel media plans, working closely with digital, print, OOH, and activation vendors to create robust activations*Prepared and presented reports for internal and client leadership regarding campaign performance anddelivery*Trained and mentored assistant media planners, providing instruction, relaying media and.

Greater New York City Area

• Assist in strategic planning for all lines of business for a financial client across TV, print, and digital media, and ensure all media launches as planned
• Monitor and optimize campaigns on a placement and creative level based on campaign KPIs and strategy
• Collect data from partners, analyze performance of multiple campaigns, and compose client-facing reports for presentation in weekly, monthly, and quarterly meetings

• Editorial experience includes working with authors who are international bestsellers, NYT bestsellers, USA Today bestsellers, and critically acclaimed writers
• Reads, reviews, and line edits narratives for a variety of different clients to get stories ready for publication
• Genre experience includes commercial fiction, women’s fiction, historical fiction, psychological thrillers, romance, cozy mysteries, and prescriptive non-fiction

Greater New York City Area

• Actively acquired new, fresh voices in commercial fiction for hardcover and trade paperback original publication; most recently published two internationally bestselling novels: Heidi Perks’ Her One Mistake and Julia.
• Managed an average of 30 projects a year from acquisition through publication, ensuring accuracy, timeliness, and appeal to the marketplace. Notable authors include Lauren Layne, Shelley Shepard Gray, Sabrina Jeffries.
• Liaised with agents, authors, and in-house departments for new acquisitions, continuing authors, and media tie-in opportunities in executing bookmaking, design, sales, and marketing and publicity campaigns

Greater New York City Area

• Acquired and edited multiple projects for Gallery Books, Pocket Books, and Pocket Star imprints
• Worked closely with the editorial director of Pocket Star to expand and restructure the digital-first imprint, as well as other imprints on conversions to ensure authors and readers alike receive a high-quality product
• Acted as direct manager for editorial interns, training and preparing them for a career in publishing

Greater New York City Area

• Worked closely with various senior and executive editors, supporting active and continuously growing lists
• Co-ran XOXOAfterDark.com, a romance community blog that featured many New York Times bestselling authors, partnering with various other sites to promote books, and managed in-house staff
• Rejected/suggested submissions, created/routed contract proposals, tipsheets, wrote copy, corresponded with authors/agents, and handled day-to-day office administrative duties

Greater New York City Area

*Read and evaluated requested submissions and unsolicited submissions to determine if they were possible projects*Worked closely with CEO/literary agent, offering both content and copy editing skills*Performed daily office administrative tasks including responding to email queries

Lenexa, KS

*Responsible for writing, editing, and proofreading content for multiple periodical templates and audiences

• Plan the contents of publication with management according to publication’s style, editorial policy and publishing requirements
• Oversee publication production, including artwork, layout and content, adhering to deadlines and budget requirements
• Manage all other copy editors, assist with editing and proofing and oversee all copy prior to publication

• Responsible for writing and editing content for multiple periodical templates and audiences
• Researched and generated story ideas for monthly editorial meetings
• Maintained and updated monthly editorial database and photo gallery database, designed the monthly storybook for customers

Lawrence, Kansas Area

Edited newspaper articles, checking for facts, spelling, grammar, and fluency issuesWorked with the reporters, designers and copy chiefs to prepare a final copy for print and online before final proof of pages

• Planned, organized, and executed two camps for children ages five to 10, wrote and distributed a daily parent newsletter
• Performed daily office administrative tasks and coordinated with other departments for events