Natalie Martinelli, Ms Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

-Planned and executed IBM media campaigns from 2022-2024 -Managed strong relationships with media publishers with some of the largest digital platforms in the world -Gathered and analyzed data to provide strategic consumer insights to support business objectives -Trained and supervised Associates with the correct processes and procedures for media campaign activations and optimizations -Managed several cross channel campaigns with strict deadlines -Member of the EightBar Advisor Board and hosted All hands meetings for the Direct Investment team and company wide meetings

New York City Metropolitan Area

-Worked within the digital buying team, working closely with Senior Associates and Managers in developing and maintaining digital media plans for the IBM 2021 brand campaign -Assisted Senior Associates to ensure campaign complies with proper activation, data governance, ad trafficking, billing, and other ad hoc projects -Selected by the Media Director to plan and execute an EightBar official Lunch and Learn program

Cambridge, Massachusetts

-Contributed to the productivity of the Vice President of Client Services, often times needing to handle highly confidential documents -First person of contact for client questions and requests for the online software programs -Managed and maintained the internal database, Sugar, to keep up to date on client information -Answered phone calls and emails in a timely manner, assisting clients regarding accounts, invoices, software and training -Coordinated a Reserve Report program, managed turnarounds and strict deadlines

Greater Boston Area

A representative of notable film studios such as Columbia Pictures, 20th Century Fox, Universal Pictures, and Lionsgate for a variety of movie screeners and events around the Boston area.

Warren, Nj

-Scheduled over 60 social posts on Twitter & Facebook a month, resulting in a 91.4% increase in organic impressions.-Executed Facebook ad campaigns for simultaneous theatrical screenings across the country.-Coordinated and executed theatrical premier support campaign- resulting in a sold-out documentary premiere event the same day as Avengers: Endgame nationwide premiere.-Adapted film sell-points into visualized marketing content to be distributed on the company's social platforms.

Warren Nj

-Analyzed several CRM solutions (including InfusionSoft, Agile, Hubspot & more) and helped formulate the best solution to meet business goals.-Improved email follow-up process, saving 4-5 hours/week, by developing automatic email campaigns for new CRM.-Collaborated in campaign creation & execution for 3-day Open House event- resulting in $78,000 in sales with a 43% increase in RSVP-to-Attendance conversions.-Consulted Marketing Director on strategy for BOGO email campaign-resulting in a 1 day sell-out of all soon-to-be expired facial filler products.-Measured marketing campaigns' success by summarizing analytics data & developing reports for Marketing Director.-Supported Marketing Director in miscellaneous tasks including landing page creation, updating websites, & content creation.

Warren, Nj

-Assist the owner in ordering merchandise each season for the store through online ordering and attending trade shows-Coordinate with the manager to select merchandise by working with vendors to select merchandise-Assist customers in finding merchandise to meet their style, size and budget-Organize, price, and display merchandise

Greater New York City Area

-Managed and updated Facebook and Instagram page while creating new native content for each platform -Created product merchandising presentations and pricing guides for clients so they could effectively make informed decisions•Reached out to initiate business with prospective clients by informing them of the company's products and services -Helped to create a Facebook Ad to promote the organization’s new application by presenting to the Co-CEO of the organization notes from Mitchel Harper’s webinar on how to effectively create and run a Facebook campaign -•Assisted in creating blog post topics and drafts for the company website with the goal of attracting organizations that would be interested in the company’s services

Responsibilities included:-working with the VP of Alumni and Parents Relations- helping plan, execute and follow up on the Fall Parents Council Member Meeting and the Parents Council New Member Recruitment Breakfast-contacting and coordinating needs of guest speakers, assisting with facilities and catering arrangements -- -preparing materials for PC members, tracking the attendance and coordinating follow up with current PC members as well as prospective PC members- assisting with the rebranding of the Parents Council, within the University's updated institutional branding- assisting with the reformation of the Parents website, in context of Quinnipiac's migration to the Adobe platform

Sterling, Nj

-Managed cashier--Assisted customers with purchasing gifts and cards-Organized, wrapped and restocked inventory constantly -Assisted customers and companies over the phone • Helped manager with product placement for the most appealing displays

Bachelor'S Degree, Marketing, Minor: Human Resource Management

Activities and Societies: QU's Note-able! Former President and Events CoordinatorPerformance Group

Master'S Degree, Interactive Media And Communications, Magna Cum Laude

Activities and Societies: Lambda Pi Eta (National Communications Honors Society)Social Media Concentration