A proven marketing professional that is passionate about developing strategies to drive growth andrevenue of technology products and B2B services. A proactive collaborator with strong organizational andcommunication skills and over twenty years of professional experience executing direct and channel salesenablement and demand generation programs and extensive knowledge in partner marketing, channelmarketing, marketing strategy, and relationship management.Specialties: B2B MarketingChannel Marketing Content CreationDemand Generation Event ManagementGo-to-Market StrategyMarketing CommunicationsPartner MarketingProduct MarketingRelationship ManagementSales EnablementSolutions MarketingStrategic MarketingKey Accomplishments● Managed and executed global marketing plans and program for Ingram Micro’s IT Asset Disposition(ITAD) services, helping increase revenue 20-30%+ annually● Launched the Ingram Micro Lifecycle brand, including a new website, brand guidelines, collateral,enablement tools, and social media presence● Envisioned and built a partner marketing portal to enable Ingram Micro resellers to market and sell ITAsset Disposition services● Actively engaged with Strategic Partners including Apple, Cisco, Dell, HP, IBM, Lenovo, Microsoft,Symantec and VMware to develop business plans, marketing programs and lead generation activities● Architected and executed Go-To-Market plans that were utilized by over 125 Strategic Partners annually,generating over $25M in supplier reimbursement/marketing development funds● Led the launch of NEC notebooks into the North American Commercial market and was an integral part of the planning and development of the next generation NEC mobile product lines● Conducted print, online and TV media interviews, press and analyst briefings, sales and support training, customer roadmap and product presentations