Bret Morrison Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

Phoenix, Arizona, United States

• Managed global marketing plans and program for Ingram Micro’s IT Asset Disposition (ITAD) services, helping increase revenue 20-30% annually. • Built a global partner marketing portal to provide resellers sales enablement and co-marketing tools to support their sales efforts for ITAD services.• Authored content and executed messaging for internal and external communications.• Integral part of orchestrating the development, launch, and execution of the ITAD business unit’s DE&I initiatives, focused on increasing internal awareness, supporting associates, and assisting our local communities.• Accelerated social media activity, increasing LinkedIn page view 46%, impressions 165% and followers 84%. • Headed and executed multi-day client events, including agenda development, speaker management, partner sponsorship, and creative elements, delivering industry education and networking opportunities to 100+ attendees.• Drove NPS surveys, analyzed results, and provided improvement recommendations.• Contributing member of Executive Leadership Team for business unit.• Managed $1M annual marketing budget.

Phoenix, Arizona, United States

Tempe, Az

• Developed and executed the Insight Mid-market GTM Program providing marketing avenues for strategic partners to drive sales in the Mid-market client space. 75% of available inventory was sold to Partners and 100% of sponsorships were executed on time.• Worked with key partners to understand their business objectives and developed a marketing strategy to support the attainment of these objectives.• Led creation of the Partner Go-to-Market Program and established processes to execute over 125 Partner marketing programs, allowing Insight to maximize its partner investments.• Researched and introduced new marketing vehicles to generate incremental revenue.• Introduced standardized ROI metrics for marketing programs.• Managed team of Partner Marketing Managers and Business Intelligence Analysts.• Developed incremental funding proposals to secure additional funds to execute marketing programs to drive Partner sales.• Executed demand generation programs including digital marketing (email, social, on-domain, off-domain), events (client appreciation, executive lunch-and-learns, regional seminars, live and on-demand webinars) and direct marketing (telemarketing, direct mail, and catalog).

Merrimack, Nh

• Managed the Sony and Acer computer product lines - increasing sales revenue 96% and gross profit 68% Y/Y• Increased the Sony notebook internal share from 8% to 17% and grew Acer internal share from 2% to 7% (notebook) and from 3% to 20% (display)• Increased PC Connection’s market share in Sony’s DMR channel from 16% to 28%, becoming the second largest reseller of VAIO notebooks in the Commercial market segment• Developed relationships with Acer, Sony, Ingram Micro and Tech Data, obtaining buy-in opportunities giving PC Connection exclusive products and prices• Responsible for the total life-cycle management of the products including pricing, merchandising and advertising through catalogs, e-marketing, and outbound sales force.• Conducted Quarterly Business Reviews for partner executives• Managed a $200,000/month MDF program

Santa Clara, Ca

• Managed the notebook computer product line lifecycles from development, go-to-market, introduction, production through end-of-life for the North American commercial market• Defined the regional business strategy for the product line - meeting market requirements, company strategy and corporate operating requirements• Generated product roadmaps, delivered Market Requirement Documents and drove cross-functional teams to execute product launch plans• Drove marketing aspects of business plan, including revenue, P&L, and gross margin• Set price points and discount structure of the product line and managed the cost of goods• Developed product messaging and content for collateral, direct mail, PR, and analyst relations• Created training material and selling tools for the internal sales force and distribution channel• Served as company spokesman and conducted media interviews and industry analyst briefings • Created and executed marketing programs to promote the corporate line of desktop computers, monitors, and handheld PC’s through print, online and direct mail programs targeting resellers and end users• Developed sales training and customer presentations

Sunnyvale, Ca

• Produced marketing collateral for analytical instruments used in commercial, educational and government research laboratories• Managed advertising programs designed to reach multiple target markets• Developed and managed the corporate website

Bba, Management And Economics

Mba, Marketing

Master Of Business Administration - Mba