Bret Rachlin

Bret Rachlin Email and Phone Number

Chief Revenue Officer at KPItarget (I build communities around the problems you solve to generate sales.) @ KPItarget
atlanta, georgia, united states
Bret Rachlin's Location
Atlanta, Georgia, United States, United States
Bret Rachlin's Contact Details
About Bret Rachlin

Most businesses are not product-led growth companies where their products drive their sales. However, you don't need to be a product-led growth company to incorporate product-led growth strategies to grow your business.Modern buyers want to experience products before they buy. Stop interrupting your prospects with your marketing and sales efforts, and start helping them experience your products.Develop disruptive go-to-market strategies to achieve market leadership.Work with my team to incorporate product-led growth (PLG) strategies to differentiate from the competition and resonate with customers and prospects to increase revenue.Build communities around the problems you solve to generate sales.

Bret Rachlin's Current Company Details
KPItarget

Kpitarget

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Chief Revenue Officer at KPItarget (I build communities around the problems you solve to generate sales.)
atlanta, georgia, united states
Website:
kpitarget.com
Employees:
10
Bret Rachlin Work Experience Details
  • Kpitarget
    Chief Revenue Officer
    Kpitarget May 2016 - Present
    Greater Atlanta Area
    Focused on designing product experiences and building communities to increase revenue for KPItarget and its clients. KPItarget helps identify your KPIs (Key Performance Indicators), which are defined as:“A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals.”We then use our arsenal of tools to generate leads ready to convert to sales.Capabilities include: SEO, PPC,… Show more Focused on designing product experiences and building communities to increase revenue for KPItarget and its clients. KPItarget helps identify your KPIs (Key Performance Indicators), which are defined as:“A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals.”We then use our arsenal of tools to generate leads ready to convert to sales.Capabilities include: SEO, PPC, Email Marketing, Social, Marketing Automation, Buyer Interviews, Buyer-centric Storytelling/Messaging/Positioning, Sales Enablement Show less
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  • Aag Consulting I Armstrong Alliance Group
    Go-To-Market Strategist
    Aag Consulting I Armstrong Alliance Group Mar 2021 - Present
    Atlanta, Georgia, United States
    We're dedicated to helping B2B consumer-centric tech companies maximize revenue and uncover blue ocean opportunities. We have "walked in your shoes", with the real-world experience to navigate the optimal path forward. ​​Our team of accomplished multi-disciplinary advisors, the 'Avengers' for business, use their growth-driving superpowers and proven methodologies to accelerate market leadership, create value, and drive profitable growth.Develop go-to-market strategies, including… Show more We're dedicated to helping B2B consumer-centric tech companies maximize revenue and uncover blue ocean opportunities. We have "walked in your shoes", with the real-world experience to navigate the optimal path forward. ​​Our team of accomplished multi-disciplinary advisors, the 'Avengers' for business, use their growth-driving superpowers and proven methodologies to accelerate market leadership, create value, and drive profitable growth.Develop go-to-market strategies, including market and competitive analysis, messaging/storytelling, company and product launch plans and marketing team leadership, to drive leads and increase sales. Show less
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  • Adapt2Changes
    Founder
    Adapt2Changes Jun 2020 - Present
    Atlanta, Georgia, United States
    Adapt2Changes provides coaching to help entrepreneurs, creators, athletes and entertainers monetize and demonstrate their expertise.
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  • Vestigo
    Advisor
    Vestigo Aug 2018 - Present
    Atlanta, Georgia, United States
    Vestigo builds virtual reality adventure experiences that take corporate leadership learning and development to the next level. We’re recreating the world’s most elusive and extreme adventure environments, used to teach lessons in mindset, adaptability, and the psychology of risk-taking for Fortune 1000 companies and some of the world’s largest brands including CNN, Microsoft, Home Depot, Mercedes Benz, EY, and Chick-fil-A.Virtual Reality adventures for remote teams. We combine… Show more Vestigo builds virtual reality adventure experiences that take corporate leadership learning and development to the next level. We’re recreating the world’s most elusive and extreme adventure environments, used to teach lessons in mindset, adaptability, and the psychology of risk-taking for Fortune 1000 companies and some of the world’s largest brands including CNN, Microsoft, Home Depot, Mercedes Benz, EY, and Chick-fil-A.Virtual Reality adventures for remote teams. We combine cutting-edge neuroscience with immersive virtual reality experiences that bring teams together to innovate and solve big challenges. Show less
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  • Bret Rachlin, Llc
    Principal
    Bret Rachlin, Llc Jul 2014 - Present
    Greater Atlanta Area
    Sales-driven MarketingGenerates profitable opportunities for growing companies. Develops business development playbooks with marketing and sales strategies that enable clients to target the right buyers with the right messages at the right time to close sales.Implements digital marketing programs that break through the clutter, compelling prospects to take action.Sample RolesChief Revenue Officer, KPI TargetAdvisor, HazelAdvisor… Show more Sales-driven MarketingGenerates profitable opportunities for growing companies. Develops business development playbooks with marketing and sales strategies that enable clients to target the right buyers with the right messages at the right time to close sales.Implements digital marketing programs that break through the clutter, compelling prospects to take action.Sample RolesChief Revenue Officer, KPI TargetAdvisor, HazelAdvisor, VestigoCounseling technology companies on their marketing opportunities has been my career focus. From helping start-ups to large companies, such as IBM, I've launched products and services across multiple markets. For the past three decades, I've concentrated on the integration of marketing and sales, specifically helping technology companies overcome their marketing and sales obstacles to increase revenue.To overcome obstacles consistently, I've guided marketing to minimize friction throughout the prospect's buying cycle. From market awareness to lead generation and nurturing to sales enablement, I've delivered the tools sales needs to sell effectively. Whether it’s establishing credibility before sales engages a prospect or providing the appropriate content at the right time for sales to communicate well with prospects, I've designed the marketing programs to eliminate the obstacles.Specialties: Strategic Marketing, Product Marketing, Product Management, Public Relations, Analyst Relations, Lead Generation, Competitive Intelligence, Events Management, Social Media Marketing, Blogging, Budgeting, Market Research, Advertising, Partner Management, Team Management, Branding Show less
  • Hazel - Reverse Climate Change
    Advisor
    Hazel - Reverse Climate Change Jan 2021 - Apr 2024
    Atlanta, Georgia, United States
    We're building a fun and easy platform to enable average consumers to eliminate their climate impact and help reverse climate change.
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  • Top Contender
    Ceo
    Top Contender Dec 2020 - Apr 2022
    There’s no doubt that the costs of attracting and hiring nurse talent in an overly competitive market where demand is outstripping supply are expensive. What’s not being accounted for is the costs of “not hiring”. For any specific job, more candidates are opted out than are hired but the costs of getting them fully vetted is the same. And, many of the nurses opted-out are good, quality nurses. It’s the expense of doing nothing with these candidates where time, money, and resources were invested… Show more There’s no doubt that the costs of attracting and hiring nurse talent in an overly competitive market where demand is outstripping supply are expensive. What’s not being accounted for is the costs of “not hiring”. For any specific job, more candidates are opted out than are hired but the costs of getting them fully vetted is the same. And, many of the nurses opted-out are good, quality nurses. It’s the expense of doing nothing with these candidates where time, money, and resources were invested that is so costly.Today there is a way to share the “not hired” quality candidates with other hospitals who are doing the same in a common network that gives them the ability to recoup the costs of qualifying them in the first place. Hospitals can now leverage the investments of others because they have a way to hire candidates where the qualification has already been done. It’s the shift from competition to coopetition (cooperation + competition) that allows this to be operational. To learn more about how others are leveraging this model to recoup costs, elevate candidate experience, and to accelerate the hiring process with pre-qualified candidates, we’ll be happy to share insights and perspectives from others who are successfully embracing talent coopetition. Just let us know and we will schedule a brief call. Show less
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  • Sales Resonance
    Principal
    Sales Resonance Jul 2014 - Aug 2019
    Greater Atlanta Area
    Sales Resonance provides salespeople the framework to resonate with their target prospects and deliver value in every interaction. Through its Listen, Learn and Relate methodology and workshops, Sales Resonance helps salespeople and organizations understand how their target buyers buy so they can relate a story that is relevant and compelling. The result? More prospect engagement, more business wins.Co-creator of Sales Resonance(sm), How Buyers Buy(tm), Buyer Preference Insights(tm)… Show more Sales Resonance provides salespeople the framework to resonate with their target prospects and deliver value in every interaction. Through its Listen, Learn and Relate methodology and workshops, Sales Resonance helps salespeople and organizations understand how their target buyers buy so they can relate a story that is relevant and compelling. The result? More prospect engagement, more business wins.Co-creator of Sales Resonance(sm), How Buyers Buy(tm), Buyer Preference Insights(tm), Listen. Learn. Relate(tm), and Change Engagement Model(tm)If you want to achieve "Sales Resonance" with your customers, contact us today. Show less
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  • Caring Transitions Of North Metro Atlanta
    Ceo & Owner
    Caring Transitions Of North Metro Atlanta Nov 2014 - May 2018
    Greater Atlanta Area
    Caring Transitions of North Metro Atlanta primarily helps seniors transition and downsize from their current homes to more manageable living environments. Key services include decluttering, packing, move management, resettling and household liquidations through estate sales and online auctions.Whether your situation is planned or unexpected, our services are perfect for seniors moving in with family or into a safer living situation as well as for families clearing out the home of a… Show more Caring Transitions of North Metro Atlanta primarily helps seniors transition and downsize from their current homes to more manageable living environments. Key services include decluttering, packing, move management, resettling and household liquidations through estate sales and online auctions.Whether your situation is planned or unexpected, our services are perfect for seniors moving in with family or into a safer living situation as well as for families clearing out the home of a loved one who has passed. Moving, relocating a senior or liquidating an estate can be extremely challenging, but my team and I are here to make lives easier and moves and estate liquidations simpler. Show less
  • Techcxo
    Partner, Marketing
    Techcxo Sep 2013 - Jul 2014
    Greater Atlanta Area
    TechCXO is a professional services firm that provides experienced C-Suite professionals to deliver strategic and functional business consulting services for technology and technology-enabled service companies. We answer our clients' critical issues around obtaining capital, increasing and sustaining revenue, entering new markets and improving margins through an array of integrated CFO, CMO, CSO and CTO services. TechCXO partners combine proven practical experience, comprehensive resources and… Show more TechCXO is a professional services firm that provides experienced C-Suite professionals to deliver strategic and functional business consulting services for technology and technology-enabled service companies. We answer our clients' critical issues around obtaining capital, increasing and sustaining revenue, entering new markets and improving margins through an array of integrated CFO, CMO, CSO and CTO services. TechCXO partners combine proven practical experience, comprehensive resources and best practices to deliver objective, high-value results. Show less
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  • Wren Solutions
    Vice President Of Marketing
    Wren Solutions May 2005 - Aug 2013
    Greater Atlanta Area
    Led all marketing strategy and communications activities, enabling Wren to sell security and loss prevention hardware and software solutions to retailers.Created and managed lead generation programs that initiated quality interactions with prospects and delivered marketing qualified leads to sales.Developed key messages and distinct content that connected with relevant media, analysts and our target customers.
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  • Witness Systems (Verint)
    Market Analyst
    Witness Systems (Verint) Mar 2000 - Feb 2005
    Greater Atlanta Area
    Managed competitive intelligence and analyst relations initiatives for an application software company focused on helping companies capture customer intelligence and optimize workforce performance through their contact centers.Defeated three to five competitors consistently over a five year period with comprehensive competitive analysis.Obtained significant influence of industry analyst firms (Gartner, Forrester, etc.) through proactive communication briefings and ongoing issue… Show more Managed competitive intelligence and analyst relations initiatives for an application software company focused on helping companies capture customer intelligence and optimize workforce performance through their contact centers.Defeated three to five competitors consistently over a five year period with comprehensive competitive analysis.Obtained significant influence of industry analyst firms (Gartner, Forrester, etc.) through proactive communication briefings and ongoing issue management.Delivered key market analysis to product management to develop leading edge products (quality monitoring, e-learning, analytics). Show less
  • Socket Pr (Hill & Knowlton)
    Media Strategist/Account Supervisor
    Socket Pr (Hill & Knowlton) Sep 1995 - Mar 2000
    Greater Atlanta Area
    Conducted public relations and analyst relations work for venture capital-funded, private and public technology companies.Consistently exceeded client goals in generating editorial and industry analyst coverage for technology companies, enabling them to gain thought leadership and significant market awareness. Developed and won new business opportunities for the agency through client referrals, networking and preparing and delivering new business presentations.

Bret Rachlin Skills

Lead Generation Marketing Strategy Competitive Analysis Product Management Marketing Management Business Development Public Relations Market Research Leadership Product Marketing Analytics Integrated Marketing Social Media Marketing Marketing Communications Salesforce.com Solution Selling Digital Marketing Analyst Relations Competitive Intelligence Business Analysis Digital Strategy

Bret Rachlin Education Details

Frequently Asked Questions about Bret Rachlin

What company does Bret Rachlin work for?

Bret Rachlin works for Kpitarget

What is Bret Rachlin's role at the current company?

Bret Rachlin's current role is Chief Revenue Officer at KPItarget (I build communities around the problems you solve to generate sales.).

What is Bret Rachlin's email address?

Bret Rachlin's email address is br****@****msn.com

What is Bret Rachlin's direct phone number?

Bret Rachlin's direct phone number is +167877*****

What schools did Bret Rachlin attend?

Bret Rachlin attended Vanderbilt University, Upper Dublin High School.

What are some of Bret Rachlin's interests?

Bret Rachlin has interest in Football, Casinos, Exercise, Technology, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, K 12 Education.

What skills is Bret Rachlin known for?

Bret Rachlin has skills like Lead Generation, Marketing Strategy, Competitive Analysis, Product Management, Marketing, Management, Business Development, Public Relations, Market Research, Leadership, Product Marketing, Analytics.

Who are Bret Rachlin's colleagues?

Bret Rachlin's colleagues are Abu Iswanto, Kaley Pigman, Mandar Sahasrabudhe, Anna Freeman.

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