Bret Rachlin Email & Phone Number

Greater Atlanta Area

Focused on designing product experiences and building communities to increase revenue for KPItarget and its clients. KPItarget helps identify your KPIs (Key Performance Indicators), which are defined as:“A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals.”We then use our arsenal of tools to generate leads ready to convert to sales.Capabilities include: SEO, PPC,… Show more Focused on designing product experiences and building communities to increase revenue for KPItarget and its clients. KPItarget helps identify your KPIs (Key Performance Indicators), which are defined as:“A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals.”We then use our arsenal of tools to generate leads ready to convert to sales.Capabilities include: SEO, PPC, Email Marketing, Social, Marketing Automation, Buyer Interviews, Buyer-centric Storytelling/Messaging/Positioning, Sales Enablement Show less

Atlanta, Georgia, United States

We're dedicated to helping B2B consumer-centric tech companies maximize revenue and uncover blue ocean opportunities. We have "walked in your shoes", with the real-world experience to navigate the optimal path forward. ​​Our team of accomplished multi-disciplinary advisors, the 'Avengers' for business, use their growth-driving superpowers and proven methodologies to accelerate market leadership, create value, and drive profitable growth.Develop go-to-market strategies, including… Show more We're dedicated to helping B2B consumer-centric tech companies maximize revenue and uncover blue ocean opportunities. We have "walked in your shoes", with the real-world experience to navigate the optimal path forward. ​​Our team of accomplished multi-disciplinary advisors, the 'Avengers' for business, use their growth-driving superpowers and proven methodologies to accelerate market leadership, create value, and drive profitable growth.Develop go-to-market strategies, including market and competitive analysis, messaging/storytelling, company and product launch plans and marketing team leadership, to drive leads and increase sales. Show less

Atlanta, Georgia, United States

Adapt2Changes provides coaching to help entrepreneurs, creators, athletes and entertainers monetize and demonstrate their expertise.

Atlanta, Georgia, United States

Vestigo builds virtual reality adventure experiences that take corporate leadership learning and development to the next level. We’re recreating the world’s most elusive and extreme adventure environments, used to teach lessons in mindset, adaptability, and the psychology of risk-taking for Fortune 1000 companies and some of the world’s largest brands including CNN, Microsoft, Home Depot, Mercedes Benz, EY, and Chick-fil-A.Virtual Reality adventures for remote teams. We combine… Show more Vestigo builds virtual reality adventure experiences that take corporate leadership learning and development to the next level. We’re recreating the world’s most elusive and extreme adventure environments, used to teach lessons in mindset, adaptability, and the psychology of risk-taking for Fortune 1000 companies and some of the world’s largest brands including CNN, Microsoft, Home Depot, Mercedes Benz, EY, and Chick-fil-A.Virtual Reality adventures for remote teams. We combine cutting-edge neuroscience with immersive virtual reality experiences that bring teams together to innovate and solve big challenges. Show less

Greater Atlanta Area

Sales-driven MarketingGenerates profitable opportunities for growing companies. Develops business development playbooks with marketing and sales strategies that enable clients to target the right buyers with the right messages at the right time to close sales.Implements digital marketing programs that break through the clutter, compelling prospects to take action.Sample RolesChief Revenue Officer, KPI TargetAdvisor, HazelAdvisor… Show more Sales-driven MarketingGenerates profitable opportunities for growing companies. Develops business development playbooks with marketing and sales strategies that enable clients to target the right buyers with the right messages at the right time to close sales.Implements digital marketing programs that break through the clutter, compelling prospects to take action.Sample RolesChief Revenue Officer, KPI TargetAdvisor, HazelAdvisor, VestigoCounseling technology companies on their marketing opportunities has been my career focus. From helping start-ups to large companies, such as IBM, I've launched products and services across multiple markets. For the past three decades, I've concentrated on the integration of marketing and sales, specifically helping technology companies overcome their marketing and sales obstacles to increase revenue.To overcome obstacles consistently, I've guided marketing to minimize friction throughout the prospect's buying cycle. From market awareness to lead generation and nurturing to sales enablement, I've delivered the tools sales needs to sell effectively. Whether it’s establishing credibility before sales engages a prospect or providing the appropriate content at the right time for sales to communicate well with prospects, I've designed the marketing programs to eliminate the obstacles.Specialties: Strategic Marketing, Product Marketing, Product Management, Public Relations, Analyst Relations, Lead Generation, Competitive Intelligence, Events Management, Social Media Marketing, Blogging, Budgeting, Market Research, Advertising, Partner Management, Team Management, Branding Show less

Atlanta, Georgia, United States

We're building a fun and easy platform to enable average consumers to eliminate their climate impact and help reverse climate change.

There’s no doubt that the costs of attracting and hiring nurse talent in an overly competitive market where demand is outstripping supply are expensive. What’s not being accounted for is the costs of “not hiring”. For any specific job, more candidates are opted out than are hired but the costs of getting them fully vetted is the same. And, many of the nurses opted-out are good, quality nurses. It’s the expense of doing nothing with these candidates where time, money, and resources were invested… Show more There’s no doubt that the costs of attracting and hiring nurse talent in an overly competitive market where demand is outstripping supply are expensive. What’s not being accounted for is the costs of “not hiring”. For any specific job, more candidates are opted out than are hired but the costs of getting them fully vetted is the same. And, many of the nurses opted-out are good, quality nurses. It’s the expense of doing nothing with these candidates where time, money, and resources were invested that is so costly.Today there is a way to share the “not hired” quality candidates with other hospitals who are doing the same in a common network that gives them the ability to recoup the costs of qualifying them in the first place. Hospitals can now leverage the investments of others because they have a way to hire candidates where the qualification has already been done. It’s the shift from competition to coopetition (cooperation + competition) that allows this to be operational. To learn more about how others are leveraging this model to recoup costs, elevate candidate experience, and to accelerate the hiring process with pre-qualified candidates, we’ll be happy to share insights and perspectives from others who are successfully embracing talent coopetition. Just let us know and we will schedule a brief call. Show less

Greater Atlanta Area

Sales Resonance provides salespeople the framework to resonate with their target prospects and deliver value in every interaction. Through its Listen, Learn and Relate methodology and workshops, Sales Resonance helps salespeople and organizations understand how their target buyers buy so they can relate a story that is relevant and compelling. The result? More prospect engagement, more business wins.Co-creator of Sales Resonance(sm), How Buyers Buy(tm), Buyer Preference Insights(tm)… Show more Sales Resonance provides salespeople the framework to resonate with their target prospects and deliver value in every interaction. Through its Listen, Learn and Relate methodology and workshops, Sales Resonance helps salespeople and organizations understand how their target buyers buy so they can relate a story that is relevant and compelling. The result? More prospect engagement, more business wins.Co-creator of Sales Resonance(sm), How Buyers Buy(tm), Buyer Preference Insights(tm), Listen. Learn. Relate(tm), and Change Engagement Model(tm)If you want to achieve "Sales Resonance" with your customers, contact us today. Show less

Greater Atlanta Area

Caring Transitions of North Metro Atlanta primarily helps seniors transition and downsize from their current homes to more manageable living environments. Key services include decluttering, packing, move management, resettling and household liquidations through estate sales and online auctions.Whether your situation is planned or unexpected, our services are perfect for seniors moving in with family or into a safer living situation as well as for families clearing out the home of a… Show more Caring Transitions of North Metro Atlanta primarily helps seniors transition and downsize from their current homes to more manageable living environments. Key services include decluttering, packing, move management, resettling and household liquidations through estate sales and online auctions.Whether your situation is planned or unexpected, our services are perfect for seniors moving in with family or into a safer living situation as well as for families clearing out the home of a loved one who has passed. Moving, relocating a senior or liquidating an estate can be extremely challenging, but my team and I are here to make lives easier and moves and estate liquidations simpler. Show less

Greater Atlanta Area

TechCXO is a professional services firm that provides experienced C-Suite professionals to deliver strategic and functional business consulting services for technology and technology-enabled service companies. We answer our clients' critical issues around obtaining capital, increasing and sustaining revenue, entering new markets and improving margins through an array of integrated CFO, CMO, CSO and CTO services. TechCXO partners combine proven practical experience, comprehensive resources and… Show more TechCXO is a professional services firm that provides experienced C-Suite professionals to deliver strategic and functional business consulting services for technology and technology-enabled service companies. We answer our clients' critical issues around obtaining capital, increasing and sustaining revenue, entering new markets and improving margins through an array of integrated CFO, CMO, CSO and CTO services. TechCXO partners combine proven practical experience, comprehensive resources and best practices to deliver objective, high-value results. Show less

Greater Atlanta Area

Led all marketing strategy and communications activities, enabling Wren to sell security and loss prevention hardware and software solutions to retailers.Created and managed lead generation programs that initiated quality interactions with prospects and delivered marketing qualified leads to sales.Developed key messages and distinct content that connected with relevant media, analysts and our target customers.

Greater Atlanta Area

Managed competitive intelligence and analyst relations initiatives for an application software company focused on helping companies capture customer intelligence and optimize workforce performance through their contact centers.Defeated three to five competitors consistently over a five year period with comprehensive competitive analysis.Obtained significant influence of industry analyst firms (Gartner, Forrester, etc.) through proactive communication briefings and ongoing issue… Show more Managed competitive intelligence and analyst relations initiatives for an application software company focused on helping companies capture customer intelligence and optimize workforce performance through their contact centers.Defeated three to five competitors consistently over a five year period with comprehensive competitive analysis.Obtained significant influence of industry analyst firms (Gartner, Forrester, etc.) through proactive communication briefings and ongoing issue management.Delivered key market analysis to product management to develop leading edge products (quality monitoring, e-learning, analytics). Show less

Greater Atlanta Area

Conducted public relations and analyst relations work for venture capital-funded, private and public technology companies.Consistently exceeded client goals in generating editorial and industry analyst coverage for technology companies, enabling them to gain thought leadership and significant market awareness. Developed and won new business opportunities for the agency through client referrals, networking and preparing and delivering new business presentations.

Ba, Political Science

Education record