Marketing excellence is the beating heart behind every thriving company and in today’s dynamic operating environment, marketing functions are being relied on more than ever to create that all-important connection with customers in the most cost-effective way. I’m a commercially astute senior executive who thinks strategically and analytically while leveraging systems and processes to set the stage for long-term success. While at Andmore (a Blackstone-owned company) previously known as International Market Centers (IMC) and AmericasMart (AMC), I delivered on strategic priorities as the business expanded its market share and went through a series of mergers, while helping to navigate emerging challenges such as COVID-19 and supply chain issues. My pattern of excellence was recognized throughout my employment and my final position was a dual role as CPO & SVP, Marketing Ops. SELECTED CAREER HIGHLIGHTS:♦Slashed total marketing costs 20% at IMC upon 2018 merger of the omni-channel Marketing department with amalgamation of 100 FTE headcount. ♦ Built industry-leading vendor partnerships throughout all Marketing and Ops channels at Andmore that generated a huge cost benefit to the company and supported top-quality service.♦ Created and led numerous talented teams. Steered teams through testing times; created synergies across individuals & functions while also ensuring there was space for people to grow. I have extensive experience in corporate, agency and production environments. The common thread that can be seen throughout my career is my mission-driven mindset – I deliver what’s needed for the greater success of the business, whether that’s setting a leadership vision or welcoming additional accountabilities beyond the scope of my role. I’ve always embraced change and have particular dexterity in identifying solutions to complex challenges and spotting growth opportunities. I thrive in a work environment where team morale, collaboration and fulfilment are valued, in a safe-challenge context, with differing opinions and perspectives being welcomed. I’m now excited to embark on the next chapter of my career. If you’re a headhunter or hiring manager seeking a results-oriented senior marketing leader with deep experience in vendor partnerships and exceptional leadership capabilities, let’s talk. CORE SKILLS: ♦ Marketing ♦ Executive Leadership ♦ Sponsorships & Partnerships ♦ Omnichannel Marketing Execution ♦ Strategic Planning ♦ Systems Development ♦ Procurement/Production ♦ Advertising Sales ♦ Budget Optimization ♦ Financial Acumen
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Cpo & Svp, Marketing Operations – Andmore ♦ Procurement ♦ Business Planning ♦ Cost OptimizationAndmore (Previously Known As International Market Centers And Americasmart) Feb 2023 - Mar 2024Atlanta, Las Vegas, High Point, NcIt was a privilege to be asked to take on this dual role, directing the Procurement function at Andmore, while simultaneously continuing to maintain the responsibilities of the SVP, Marketing Ops position. In this executive role, I made stark contributions to business planning and high-level decisions. My primary focus was on defining and rolling out an optimization strategy for the cost-effective acquisition of goods and services made by all internal departments, including Marketing, Operations, Digital, and Technology. Under the scope of my role, I headed a team of 5 exec-level direct reports (25 indirect). OPTIMIZATION & GROWTH:♦ Saved the company a significant sum by launching a company-wide ‘best practice’ procurement process, while also forging a network of top-notch vendor partnerships and removing superfluous recurring expenses.♦ Helmed a large-scale, 360-degree brand transformation, resulting in a greater customer understanding and positive brand sentiment. Partnered with branding agencies to design a strong narrative.LEADERSHIP & DRIVING HIGH-PERFORMANCE:♦ Positioned the team for success; cultivated a culture of openness, mutual respect, and collaboration where the diverse perspectives of individuals are valued. ♦ Advanced the professional development of others; provided team members with the space to learn, grow and be creative while providing a visible leadership presence and support.
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Svp, Marketing Operations – International Market Centers ♦ Strategic Initiatives ♦ Driving GrowthAndmore (Previously Known As International Market Centers And Americasmart) Jul 2018 - Feb 2023Atlanta, High Point, Las VegasAt this time, I took charge of the Marketing Operations department for the Atlanta, Las Vegas, and High Point, NC campuses. I oversaw a cohort of 25-30 staff (5-7 direct reports) in Advertising Sales, Production, Procurement, Project Management, & Creative Services. Growth was being heavily targeted at this time, and I collaborated with the Executive Team on various strategic initiatives. During my tenure, I provided leadership to production and creative teams for publications and large format signage channels while leading vendor negotiations and contract executions. MARKETING EFFICIENCY: ♦ Devised streamlined, multi-pronged organizational structure for a combined Marketing team post-merger that saw marketing costs diminish by 20%.♦ Built a best-in-class Marketing Team with skill sets and capabilities that matched overarching business goals. Set out a persuasive leadership vision for the team.♦ Unified marketing practices, leading to improved alignment across departments and campuses, while also shoring up team morale and winning buy-in for common goals.REVENUE GROWTH: ♦ Spearheaded advertising sales research & discovery initiative that both elevated the customer perception of existing offerings and revealed new opportunities through the execution of a multi-channel marketing campaign.♦ Developed a valuable supplemental revenue source by partnering with 3rd party media agency to expand into corporate advertising on the exterior of IMC’s venues.♦ Optimized budgets to satisfy fiscal requirements in a challenging revenue landscape. Reduced expense YoY, harnessing key vendor partnerships.♦ Fostered preferred vendor opportunities; promoted to customer base demonstrating commitment to lasting partnerships and serving as compensation for tight margins.
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Svp, Marketing – Americasmart ♦ Omnichannel Marketing ♦ Adverting Sales ♦ Contract NegotiationsAmericasmart Atlanta (Later Known As International Market Centers And Andmore) Jun 2006 - Jul 2018Greater Atlanta AreaI was headhunted while at Grey Direct and hired by AmericasMart as VP, Marketing Ops. In 2016, I was promoted to SVP, Marketing, taking accountability for omnichannel marketing strategies for Home, Gift & Apparel categories under the AmericasMart brand ahead of the merger with IMC in 2018. In this position, I led a team of 7 senior direct reports (50 indirect). I was in charge of vendor RFQ processes and contract negotiations across all marketing procurement channels. EFFICIENCY OPPORTUNITIES: ♦ Addressed significant marketing and ad agency overspend, abolishing 30% marketing costs in 3 years, without compromising attendance or quality of markets. ♦ Owned execution of a comprehensive expense/vendor audit that uncovered substantial cost-saving and efficiency opportunities. ♦ Established a full-service internal ad agency, lowering expenses ~60% by exiting an agency contract. Recruited a team of specialists that increased output capacity and cut project timeline by an average of 50%. BRAND AWARENESS: ♦ Raised brand awareness, boosting exhibitor sales growth and increasing buyer attendance across 13 markets.♦ Conceived data-driven touch-point communication strategies for marketing campaigns, utilizing a blend of integrated online and traditional marketing techniques.♦ Grew market share as key orchestrator behind the groundbreaking, industry-leading market event (AMC Live), yielding YoY 5%-7% attendance growth. VALUE CREATION: ♦ Cemented the reputation of the Marketing function as a critical value-add team and continually maximized AMC Inc.’s return on marketing investment. ♦ Built and managed annual revenue/expense budgets and presented findings to executive leadership and the board of directors.Earlier roles include: GREY DIRECT • PRODUCTION DIRECTOR, Atlanta, GA / New York, NY • 2002 to 2006QUEBECOR WORLD DIRECT • ACCOUNT MANAGER, Atlanta, GA • 1998 to 2002GAC COLOR GRAPHICS • CUSTOMER SERVICE REPRESENTATIVE, Atlanta, GA • 1997 to 1998
Brett Austin Education Details
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Printing Management And Sciences -
Marketing
Frequently Asked Questions about Brett Austin
What is Brett Austin's role at the current company?
Brett Austin's current role is Senior Executive, Marketing ♦ Partnerships & Sponsorships ♦ Procurement & Production ♦ Optimization & Growth ♦ Leading Teams ♦ Strategic & Analytical Thinking ► Positioning companies for long-term success & growth.
What schools did Brett Austin attend?
Brett Austin attended Rochester Institute Of Technology, Georgia State University.
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Brett Austin
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Brett Austin
Chief Experience Architect At Infusecx: Innovating Strategic Marketing Solutions With Ai-Driven Design For Transformative Brand GrowthHolly Springs, Nc
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