Brett Pinto Email & Phone Number

New York, New York, United States

New York, New York, United States

Freelance consultant working with companies on their messaging, internal communications efforts, media relations strategies, and scaling their communications teams.Expertise in assisting my clients in the financial services, fintech, VC, and SaaS sectors.

New York, New York, United States

• Served as the first communications hire in the Americas, helping to develop corporate messaging, communications strategy, media relations, and global corporate communications. • Managed internal, external, and investor communications strategies around a $65M Series B financing round.• Coordinated and executed internal and external communications activities (media relations, internal communications, thought leadership, owned media) for products, executives, and the company.• Developed a global media relations strategy that increased media coverage by 74% and website traffic by 55%.• Supported executives and other senior leaders with strategic communications counsel and assistance in emerging and current areas of thought leadership, industry news, and commentary.• Authored messaging including blog posts, FAQs, talking points, opinion articles, press releases, and social media copy for external and internal audiences.

Greater New York City Area

As the primary client liaison and account manager, I led the development and execution of communications strategy for emerging technology startups and SaaS companies across several verticals - including marketing services, payments, media, enterprise software, financial services, and consumer technology. In addition to my client service role, I managed a public relations team - ranging between two and six personnel throughout my tenure - taking charge of their professional development and ensuring personal well-being amidst an often unpredictable account workload.I also assisted in the development of contracts and scopes of work for new and existing clients, including determining account staffing needs and monthly retainer levels based on client objectives and needs for the duration of the contract.

New York, New York, United States

Washington D.C. Metro Area

• Create and implement strategic marketing plans and campaigns including public relations, social media, digital marketing, and event activations. • Craft partnerships and serve as relationship manager across client roster with local, regional, and national CPG, food & beverage, and hospitality brands. • Conduct new business meetings with regional and national consumer packaged goods, lifestyle, and hospitality brands. • Serve as brand manager for media relations, campaign development, new business development, and implementation efforts associated with hospitality and lifestyle brands.• Planned and executed events including restaurant openings, music festival, food festivals, and charity events to drive media coverage and attention.• Secured placements in top-tier press, including but not limited to: New York Times, Washington Post, The Daily Beast, Playboy.com, GQ.com.

Washington D.C. Metro Area

• Led the marketing campaign across multiple trade channels surrounding the 17,000 person trade show, the Sweets & Snacks Expo.• Served as the project manager for the development and management of the mobile application used onsite for the trade show.• Composed email marketing campaigns, press releases, memos and conduct interviews with industry executives to support the growth of the association.• Curated two bi-weekly newsletters focused on keeping the confectionery and snack industry consumers up to date on industry news, pending legislation and key insights. • Maintained relationships with trade publications, large-scale buyers of confectionery and snack products, and select members of the association.• Managed budget and create content for domestic media plan with 40+ publications.

Arlington, Va

• Led POLITICO’s State Expansion team’s entry into New Jersey. Met with key stakeholders in the state to manage the marketing and launch of the service.• Served as the Financial Services policy expert for the entire sales and advertising team. Duties included internal updates via presentations and monthly newsletters. • Led the marketing and promotion of three new subscription policy verticals by creating messaging to drive target demographic visits to the website. • During the product launches, drafted and edited tweets, LinkedIn messages and Facebook posts that are circulated to 1 million+ social media followers. • Spearheaded the Strategic Accounts team to identify and sell premium subscriptions to key industry influencers across multiple industries. Consistently exceeded goals, which have increased quarter by quarter since Q2 2014.• Managed five associates for the highest performing team for six consecutive quarters, beginning in Q1 2014.

Washington D.C. Metro Area

• Met with organizations to manage the sales process from initial outreach through closing of contract. Worked with organizations including Congressional offices, lobbying firms, PR firms, trade associations and Fortune 500 corporations.• Exceeded goals by over 110% in each quarter since Q3 2013, with Q2 2014 averaging 204% over my goal.

Washington D.C. Metro Area

• Scheduled state, local and national media interviews to schedule interviews on TV, radio and print for the Senator. Produced scripted talking points and memos for the Senator in preparation for each interview booked.• Created daily intelligence briefings circulated to three Senate offices and Senate Finance Committee from local and National news sources.• Composed press releases on finance, healthcare and education policy before release to media outlets.

Bachelor Of Business Administration, Marketing

Coursework Includes: Consumer Behavior, Strategy Formulation, Financial Management and Markets, Marketing Management

Marketing

Activities and Societies: Coursework Included: Marketing Research, Information Systems in Business, Australian Cinema