Brett Roth Email & Phone Number

Washington, District Of Columbia, United States

· Develop and implement digital strategies that enhance user engagement and experience across web, SMS, and app channels.· Oversee the end-to-end management of Adobe AEM, ensuring seamless integration and optimization.· Analyze and report on user behavior, performance data, and predictive analytics to inform strategic decision-making.· Identify opportunities for advocacy, business, marketing, and membership teams to use digital technology to enhance their engagement strategy.· Ensure alignment of digital product vision with key stakeholders and teams.· Translate a global, transformative strategy for the business into the digital realm without disconnecting it from the holistic touchpoints of SHRM’s other offerings.· Lead initiatives that call out areas for innovation, including voice technology, holograms, and other advanced digital solutions.

Washington, District Of Columbia, United States

- Establish, grow, and coach an expanding team of 20 Digital Marketers in MarTech, Web Marketing, Digital Advertising, Social Media, and Inbound Marketing, decreasing time-to-market campaigns by 80%, increasing project capacity by 5x, and improving brand awareness by 10x to 1M new impressions per months.- Introduce Account-Based Marketing (ABM) and Sales Enablement strategies to optimize lead generation and provide sales training for over 800 company employees to achieve alignment. - Achieve a substantial increase in leads generated through Digital channels, with lead growth from <10k to over 85k leads, leading to over $90M opportunity revenue within 2023. This is accomplished by orchestrating advertising campaigns, directing project priorities, and identifying live campaign tweaks to continually improve performance. - Manage a $5M advertising budget and a $2M marketing technology budget, optimizing resource allocation for effective marketing campaigns and technology investments, supporting 18 divisions, 41 web domains, and 52 social accounts.- Directed implementation of marketing automation systems and customer relationships management systems that improve abilities to block bot traffic and increase targeting.- Build ecosystem maps, roadmaps for digital marketing, and presentations on digital marketing approach, strategy, and focuses. These assets are presented to Marketing and Sales to inform other functions about the state of digital marketing and how to enable more effective collaboration. Provide subject matter expertise in creating and implementing strategy for organic marketing in our website position, including building keyword portfolios, content strategy, and website information architecture.- Drive paid marketing strategy through targets, offers, channels, and digital tactics to ensure who we are targeting resonates with what we are offering through ads.

Vienna, Va

- Managed end-to-end implementation of 40 major website updates, including 3 site redesigns and migration to Adobe Experience Manager, streamlining processes and enhancing overall website functionality, with an annual budget of $2M.- Guided and mentored a team of 8 in creative and development projects, aligning digital marketing efforts with strategic goals and achieving measurable milestones such as increasing web traffic to 500k per month and increasing leads through resource and demo downloads by 10% annually.- Developed and implemented a high-impact marketing strategy that catapulted website traffic from 130K unique monthly visitors to over 500K. This strategy provided a full funnel experience, from awareness through decision, for prospects looking for an enterprise business intelligence platform and included backlinking, interactive maps, an interactive demo, and video learning playlists.- Pioneered the implementation of a new localization translation platform, strategy, and process, leading to resource and cost reduction of 90% and 35% respectively, by making the website more accessible to global audiences and freeing up resources that were previously acting as translators to close sales.- Formulated and implemented a results-driven international SEO strategy, resulting in a 20% increase in Domain Authority (DA) and amplified online presence.- Drove organic marketing efforts including SEO, content development projects, integration projects, and localization, while assisting in paid marketing efforts by building landing pages, webinar pages, and digital experiences that were promoted through advertising. - Led all reporting and forecasting for the marketing department, including providing quarterly reports and strategy presentations provided to the CMO.- Collaborated with legal department, education team, and product team to build better experiences for clients.

Vienna, Va

Manage a growing creative and development team of 6, and provide the vision and priorities for all digital marketing efforts that effect the microstrategy.com domains. Our team supports a rolling schedule of 100+ projects each month, providing global presence, consistent content updates, and a focus on design-forward implementations. To date, I have managed the rollout of 30 major updates to our websites, including a complete site redesign and migration to Adobe Experience Manager, and implemented strategic marketing tactics to increase traffic from 130K unique visitors per month to over 500K unique visitors per month. My job requires a knowledge and expertise in web development, design, digital marketing, SEO, international marketing, lead generation marketing, and project management.

Tysons Corner, Va

Washington, District Of Columbia, United States

- Generated $10K in recurring business by designing and producing branding for a home cleaning service, which included innovative car wraps with QR codes driving successful out-of-home campaign.- Oversaw Brand Development and Social Media marketing initiatives for 12 clients with a team of 5 social media marketers, driving successful brand growth and online presence.- Achieved a 220% increase in new patients for a local dentist by developing and executing a successful social media nurture campaign.- Led the onboarding a buildout of roadmaps for clients, aligning their strategy with their industry and leveraging social media to grow business. Provided subject matter expertise to clients on effectively growing their businesses in sustainable ways.

Herndon, Va

Designed, Implemented, and monitor a fully functioning corporate social media platform from the ground-up. Run weekly, and monthly meetings with a team of 15 employees, creating and maintaining a reportable and actionable editorial calendar. Wrote and assisted in the new Social Media legal agreements, process documentations, and compliance processes. Produce a C-level Quarterly Business Review to measure ROI and progress on the newest and most innovative addition to the company. Grown the following 500x and continuing to grow.

Held three Partner facing roles since first coming to GTSI. As Partner Solutions Representative, in Q4 of 2009, helped to secure $15 million in HP revenue sales. As Partner Programs Manager for the core partners (including HP, Cisco, and Oracle) augmented sales profitability, strengthened partner relationships, and created programs that increased efficiency of the configuration and engineering teams as well as the sales team. In Q3 of 2010, was solely responsible for creating and maintaining the registered pricing that won $1.4 billion in new company footprint in the federal government sector. As Partner Business Manager, GTSI saw the growth that I brought to Oracle, Citrix, and APC in a very short time, and provided additional partners (Brocade, Amazon Web Services, and Terramark) to be taken under a watchful eye with innovative and ambitious management style. I have re-built the relationship and loyalty to the GTSI brand within all channels, ran a successful Citrix marketing campaign that brought in $1.7 million in new revenue, and through personal face-to-face interaction, and relationship building, increased Q2 2012 revenue by $3.2 million, secured exclusivity on two contract vehicles, reinvigorated the pipeline, and trained a 70 person sales staff on three lines of business, 13 successfully passing the Citrix CCSP.

Head of a creative team that created short video vignettes for a social networking site for the US Government. Continually produced material selected as the most creative and innovative, as well as thought-provoking and simplistic in it's presentation. Due to the level of work, both in quality and quantity, the larger team was able to shrink from 10 to 4 and still get the same ground-breaking videos imagined and produced, thus saving the company thousands of dollars while still presenting the best work to our customer and audience.

As an outsourced direct sales and marketing manager for top fortune 50 companies Verizon and Quill, I lead a group of 9 sales representatives. Responsible for territory management, application processing, and the training and development of every member of the crew. Took lead in running effective marketing and administrative meetings. Was a part of making the office the most profitable direct sales office nationwide bringing in $1.2 million in net profit for the fiscal 2008 year. Successfully moved and opened up another office, and was integral in its growth from 8 to 18 sales representatives within 3 months.

Increased awareness of events through print ads, blogging, social media, as well as media interviews. Supported all committees with promotions, idea development, and resource capture. Increased funding for the University Center Activities Board through strategic planning by 110%