Brett Byrd Email & Phone Number

United States

Imagine This - Marketing Solutions; $125M privately held casino marketing solutions company.National Director of New Client Acquisition: Responsible for contacting and building new Casino client relationships while on-boarding clients using the most successful revenue generating program for casinos in the country created by Imagine This. •Account Development: Work with clients and Imagine This sales staff to implement successful program for new clients. Oversee full implementation schedule to ensure program is fully accountable and transparent to clients. •Marketing and Program Consultant - Identified new strategic areas for accelerating mutual revenue growth through analyzing clients data of their players and implementing programs accordingly. •Relationship Development - Establish executive relationship development and alignment across the organizations to explore new strategies, business development opportunities and execute on pursuits resulting in increased redemption rates.•Sourcing Product - Continually sourcing new and innovative products resulting in larger profit margins for company and increased ROI for clients. Responsible for organizing procurement and shipping of products to customer.

Give Your Sole is a 501(c)3, public charity, that seeks to provide less fortunate men, women and children with moderately worn athletic shoes collected at marathons, half marathons, sporting events and concerts held nationwide. Founder/Executive Director•Currently oversee all operations of Give Your Sole•Created logo and branding for Give Your Sole•Established relationship/partnership with largest road sports publishing company in nation: Competitor Group/Rock 'n' Roll Marathon Series. •Established partnership with US Road Sports 13.1 Marathon Series.•Established strong presence within the marathon and half marathon industry as leading non-profit shoe collection organization for the homeless in the US.•Donated over 15,000 pairs of shoes to over 15 rescue missions nationwide.•Was awarded $7,500 donation from Wal-Mart as recipient from their 12 days of giving campaign 2011.•Have appeared on numerous news programs and TV stations talking about the importance of shoes for those in need.•Covered on channel 5 news in Los Angeles as a "Hero at Home" segment 2011•Created relationships with companies such as Brooks Running, Wal-Mart, Crocs, Zappos, Allstate Insurance and Shoebuy.com - some relationships were for a few events and others are ongoing.•Currently partnering with Allstate Insurance as charitable component to their involvement in the 13.1 race series owned by US Road Sports

BDA is the nation's premier Merchandise Agency™, providing marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Coca-Cola, Dell, ExxonMobil, FedEx, Ford Motor Company, GEICO and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise.ACCOUNT MANAGER – SPORTS SPONSORSHIP DIVISION• Developed go-to-market strategy for new Sponsorship segment under the global Sports Marketing umbrella.• Work with Bridgestone, Firestone, Dunkin Donuts, T-Mobile, Liberty Mutual Insurance, MasterCard, XBOX, and Surface to maximize their sports sponsorship agreements.• Manage BDA license agreements across MLB, NFL, NHL, USOC, and NCAA.• Responsible for existing account list and new business acquisition.• Work closely with a variety of client agencies to support and enhance brand and brand message via merchandise.• Develop annual marketing calendar and account plans for clients to best support their in-market needs.• Work daily with clients to develop in-market strategy to secure incremental display activity.• Create sales decks and sales & marketing plans for BDA license agreements to support sponsorship activation.• Maintain project management and visibility on all activation through its entirety.• Manage in-house creative client expectations, import production and logistics on a variety of ongoing projects.

Imagine This - Marketing and Promotional Solutions; $30M privately held marketing and promotional solutions company.Account Manager - Accountable for managing individual account relationships, partner strategies, field management, deal execution, sales, client database segmentation and professional service strategies/programs.•Sales: Results - generated over $15M new product sales over 8 year period. Rank in top 5 sales people out of 30 people since starting in 2004.•Account Development: established new client base in previously undeveloped markets: Reality Television Client / Corporate Clients / Resort Gaming Property Clients•Marketing and Program Consultant - Identified new strategic areas for accelerating mutual revenue growth through analyzing clients data of their players and implementing programs accordingly. Orchestrated new programming for clients to increase customer base through implementation of programs, new player acquisition, gift with purchase, and online rewards platforms. •Relationship Development - Establish executive relationship development and alignment across the organizations to explore new strategies, business development opportunities and execute on pursuits resulting in increased redemption rates.•Sourcing Product - Continually sourcing new and innovative products from China resulting in larger profit margins for company and increased ROI for clients. Responsible for organizing procurement and shipping of products to customer.