Brett Olive Email & Phone Number

San Diego, Ca, Us

San Diego, Ca

Current responsibilities include all aspects of product marketing including program and product management while representing all product functions on the executive team. Specific duties include all product management and marketing function, strategic planning and ROI analysis, cross functional team leadership, product and lifecycle planning, market segmentation, positioning, messaging, and sales/implementation staff training and support.

Responsible for all aspects of strategic marketing contributing to growing the book of business through successful delivery of market differentiating solutions & communicating winning value propositions. As an executive management team member, responsible for fostering a high level of customer satisfaction through a culture of accountability and service excellence. Leads multi-stakeholder team in the delivery of quality marketing solutions. Selected projects and accomplishments:• Responsible for a complete retooling of the company’s strategic marketing including brand management, public relations and all communication materials and sales tools. Recently launched branding effort awarded a “Silver” in the Service Industry Advertising Awards (SIAA).• Successfully created and launched the new corporate internet site, led the implementation and adoption of a complete contact relationship management (CRM) system, and creation of tools for the internal sales team and several strategic partnerships.

Promoted to establish strategy and product road maps for the entire iMetrikus product line. Responsible for full lifecycle product management, including design and development of the award-winning MetrikLink, one of the first home health hubs, connecting a full range of medical devices to MediCompass, a web-based care coordination software platform used by both patients and medical professionals. Define products and scope, successfully leading cross disciplinary processes to develop and launch products and product enhancements. Selected projects and accomplishments:• Developed product lifecycle and strategic roadmap for MetrikLink and MediCompass application; worked with medical device manufacturers to build the first FDA-cleared interface gateway, connecting a library of 50+ wired and wireless medical devices used in telehealth remote monitoring solutions.• MetrikLink and the associated connectivity gateway account for more than 60% of company revenues and received multiple patents and industry awards; institutions report that they were able to reduce routine patient visit times by up to 50%, while maintaining an exceptional level of patient care.

Partnered with Senior VP of Marketing to direct business development for international markets, to include both strategic and tactical activities. Developed and implemented international marketing strategy, including international conference and trade show participation as well as executive speaking engagements. Coordinated proposal and bid responses to consulting partners as well as Primary Care Trust and Strategic Health Authorities. Selected projects and accomplishments:• Led UK program management, to include deployment of diabetes telehealth initiatives funded by NHS Wales and Great Ormond Street National Children’s Hospital in London.• Lived abroad for extended periods while investigating and managing commercial partnerships and leading product introductions.

Drove product line enhancements and developed new marketing strategies, leading a team of product management and marketing communications personnel. Directed marketing campaigns and collateral development to increase brand awareness; managed external PR group to develop and launch corporate website. Selected projects:• Led joint development and launch of one of original consumer-facing health monitoring portals with strategic channel partners, Yahoo! Health in the U.S. and British Telecom in the U.K.• Created design, marketing segmentation content, product overviews, testimonials and press releases for corporate website.

Led strategic analysis and product management for new and existing medical device, information system and consumer services product lines to include targeting, market research, brand management, pricing, forecasting, field sales support, packaging and marketing collateral development. Established demonstration strategy and developed product training for sales teams. Created technical and customer product documentation. Worked closely with R&D; built relationships with regulatory and clinical resources throughout development process. Selected projects:• Managed new product launches for three market-leading solutions requiring cross-product integration between internet software and hardware product teams. • Directed external design and development efforts resulting in on-time, within-budget delivery of two award-winning products, a low-cost connectivity hub and mobile health solution jointly developed with Wireless Knowledge that received Moby Award for Excellence in Mobile Health Applications.

Progressed through roles of increasing scope and responsibility to lead product management, design and implementation planning for CUBIE, a new technology for medication tracking and distribution, which improved efficiency and enhanced patient safety. Managed cross-functional teams for product strategy, R&D requirements, prototype development, testing criteria, defect views / flypaper reviews and trade show / user group and product fair demonstrations. Primary subject-matter expert for training, implementation and documentation; served as on-site contact for field alpha and beta testing. Selected project:• Created program management process for development, implementation and field testing of new PYXISSTATION product, an automated medication and supply management system, and led implementations in alternative site settings outside of the typical hospital installation of previous products.

• Managed the system installation, training and support of the largest alternate site account (Oncology Therapeutics Network) implementing PYXISSTATION nationwide for medication and supply management in the oncology market segment. • Tripled the installation base of this large institutional organization including the addition of many interface solutions, thus increasing the value of the system to this strategic customer and their clients. • Developed procedures to improve the capabilities of staff to increase service levels with new training and installation methods, and received the only OTN “Recognition Award” going to an outside employee.

• Provided senior tier Engineering Call Center Support for PYXIS application personnel as well as hospital end users of the MedStation, MedStation RX and New Markets medication management product lines. • Designed a series of technical papers developed to provide detailed technical solutions to field personnel.