Brett Olive Email & Phone Number

San Diego, CA

Current responsibilities include all aspects of product marketing including program and product management while representing all product functions on the executive team. Specific duties include all product management and marketing function, strategic planning and ROI analysis, cross functional team leadership, product and lifecycle planning, market.

• Responsible for all aspects of strategic marketing contributing to growing the book of business through successful delivery of market differentiating solutions & communicating winning value propositions. As an.
• Responsible for a complete retooling of the company’s strategic marketing including brand management, public relations and all communication materials and sales tools. Recently launched branding effort awarded a.
• Successfully created and launched the new corporate internet site, led the implementation and adoption of a complete contact relationship management (CRM) system, and creation of tools for the internal sales team and.

• Promoted to establish strategy and product road maps for the entire iMetrikus product line. Responsible for full lifecycle product management, including design and development of the award-winning MetrikLink, one of.
• Developed product lifecycle and strategic roadmap for MetrikLink and MediCompass application; worked with medical device manufacturers to build the first FDA-cleared interface gateway, connecting a library of 50+ wired.
• MetrikLink and the associated connectivity gateway account for more than 60% of company revenues and received multiple patents and industry awards; institutions report that they were able to reduce routine patient.

• Partnered with Senior VP of Marketing to direct business development for international markets, to include both strategic and tactical activities. Developed and implemented international marketing strategy, including.
• Led UK program management, to include deployment of diabetes telehealth initiatives funded by NHS Wales and Great Ormond Street National Children’s Hospital in London.
• Lived abroad for extended periods while investigating and managing commercial partnerships and leading product introductions.

• Drove product line enhancements and developed new marketing strategies, leading a team of product management and marketing communications personnel. Directed marketing campaigns and collateral development to increase.
• Led joint development and launch of one of original consumer-facing health monitoring portals with strategic channel partners, Yahoo! Health in the U.S. and British Telecom in the U.K.
• Created design, marketing segmentation content, product overviews, testimonials and press releases for corporate website.

• Led strategic analysis and product management for new and existing medical device, information system and consumer services product lines to include targeting, market research, brand management, pricing, forecasting.
• Managed new product launches for three market-leading solutions requiring cross-product integration between internet software and hardware product teams.
• Directed external design and development efforts resulting in on-time, within-budget delivery of two award-winning products, a low-cost connectivity hub and mobile health solution jointly developed with Wireless.

• Progressed through roles of increasing scope and responsibility to lead product management, design and implementation planning for CUBIE, a new technology for medication tracking and distribution, which improved.
• Created program management process for development, implementation and field testing of new PYXISSTATION product, an automated medication and supply management system, and led implementations in alternative site.

• Managed the system installation, training and support of the largest alternate site account (Oncology Therapeutics Network) implementing PYXISSTATION nationwide for medication and supply management in the oncology.
• Tripled the installation base of this large institutional organization including the addition of many interface solutions, thus increasing the value of the system to this strategic customer and their clients.
• Developed procedures to improve the capabilities of staff to increase service levels with new training and installation methods, and received the only OTN “Recognition Award” going to an outside employee.

• Provided senior tier Engineering Call Center Support for PYXIS application personnel as well as hospital end users of the MedStation, MedStation RX and New Markets medication management product lines.
• Designed a series of technical papers developed to provide detailed technical solutions to field personnel.