Brett Perry Email & Phone Number

Memphis, Tennessee

• Oversaw co-branded Global Express Guaranteed product with USPS ($5M+ in annual revenue)
• Secured $10M+ in incremental business by creating and launching a tracking solution for FedEx International Connect shipments that works on Amazon, eBay, and AliExpress marketplaces
• Provided operational and technical support for large strategic accounts worth $80M+
• Generated $600,000+ in revenue and 160,000+ packages launching China export service in January 2019
• Reduced costs 40% with a new customs broker contract for entry type 86 clearance
• Opened 2 new operations facilities for US expansion of FedEx Cross Border Logistics

Memphis, Tennessee

Greater Memphis Area

• Transitioned $80M+ in the core business to FedEx by converting 10,000+ TNT customers to FedEx in less than 9 months
• Served as North America Commercial lead for the acquisition and integration of TNT Express
• Created and executed the 1-year integration plan for Commercial operations and functions
• Oversaw a $3B US export product portfolio and led a team of four product managers
• Added $1B in incremental revenue by creating a 7-year growth plan
• Grew the $140M deferred US export product portfolio, including International Ground, surface distribution, and FedEx International Mail Service by 23% in 2 years

Collierville, TN

• Manage the Enterprise Portfolio Management (EPM) roadmap for FedEx Services (FXS) operating company, which includes the organization’s marketing strategy for the next seven years
• Captured $640M in incremental value for the enterprise portfolio and added eight new strategic initiatives
• Led effort to align organization to focus on developing and launching three strategic initiatives that add $1.5B in incremental revenue and over $50M in cost savings annually
• Managed key aspects of the company’s annual strategy development including residential, health care, e-commerce and domestic expansions, resulting in reassessment of corporate priorities
• Assessed and analyzed product/services portfolio development opportunities across multiple markets in support of company financial objectives
• Developed financial, competitive, and customer frameworks to pressure test roadmap opportunities to ensure balanced, strategic portfolio planning process

• Execute, steward, and communicate brand plans, brand attributes, positioning and initiatives for Active Lifestyle Beverages – Powerade®, Fuze®, vitaminwater®, Full Throttle®, NOS®, smartwater®, Gold Peak®, and Dasani®.
• Launched vitaminwater zero® and Relentless® in the Memphis/Little Rock Market Unit
• Developed local sell-in strategies, tactics, and store targets against brand plans and initiatives
• Identified and developed plans to address local opportunities and gaps to deliver superior results
• Created tracking systems to measure results of brand initiatives
• Gained understanding of customer and Market Unit needs and communicated needs to cross-functional team members

• Developed comprehensive strategies for the Multiple Sclerosis (MS) and Enzyme Replacement Therapy product lines. Maintained and grew $800M book of business by 20% in one year. Responsible for marketing product lines to.
• Earned Six Sigma Green Belt for three projects valued at over $13M
• Managed relationships with eight drug manufacturers. Negotiated five new service, data, and supply contracts worth over $10M. Coordinated launches with distribution, pharmacy, and data teams
• Defined value propositions for physicians, drug manufacturers and managed care. Performed market and competitive analysis by customer channel and recommended strategies to improve market position, reduce costs, and.
• Worked closely with the Marketing Communications team to develop materials for physicians, managed care, and patients. Developed messaging to support new strategies and initiatives
• Performed aspects of product development, product updates and product promotions including procedure development, component specifications, packaging design, product positioning, pricing, sales sheet copy, and training.

• Controlled profit and loss for projects with $120M+ budgets and helped communities achieve 20%+ ROI. Negotiated all subcontractor and supplier contracts and reduced costs on average by 10%
• Created and implemented comprehensive marketing plans for seven communities. Designed advertising to heighten brand awareness and to strengthen builder’s reputation as America’s Luxury Homebuilder®. Utilized $1M budget.
• Regularly collected and monitored competitive market analysis in order to better position marketing for active projects and to help provide support data for land acquisition for future projects
• Collected market data and set pricing for homes, options, and lot premiums for projects
• Supervised projects from pre-plat, to start-up, to active sales and production including obtaining approvals, building permits, and entitlements. Trained and led cross-functional staff of more than 20

• Participated in management training rotational program in the West Florida Division
• Worked with Project Managers and Marketing Department in designing sales and marketing plans and directed the placement and content of advertising for six communities in the Division
• Performed competitive market analysis to assist with competitive positioning of current projects and to facilitate the acquisition of new parcels of land
• Developed cost control procedures including house and site budgets, payables and receivables, and project pro-formas and set pricing for homes, options, and lot premiums for projects. Created and monitored construction.

• Assessed and implemented the strategic marketing plan for Charlotte and Raleigh, NC, Hilton Head, SC, and Savannah, GA. Analyzed potential market entry opportunities for new home construction
• Evaluated competition to determine consumer demand and assigned consumer profiles to selected MSA submarkets. Performed marketing feasibility studies for $14.3M in land purchases
• Researched, drafted, and presented a comprehensive operational strategic business plan for the Hilton Head and Savannah markets including market assessment, competitive review, current economic analysis, strategic.

• Directed all educational and financial activities of the Continuing Education Program. Managed Program operations, including general office duties, student assistants, and temporary employees
• Developed related marketing campaigns which increased attendance levels by over 40% and increased Program awareness. Analyzed Program finances and reduced expenses by 50% through redesign of publications, website.
• Increased revenue for the Program by over $75,000 in one year as a result of increased marketing efforts and expense reductions and expanded the customer database by more than 600%

Mba, Marketing

Activities and Societies: • Active member of Marketing, Entrepreneurship, Rugby and MBA Adventure Clubs. • Teaching Assistant and MBA-BSBA.

Ba, Communications And English

Activities and Societies: • Student government – Member of External Relations Committee, Safety and Security Committee. • Tau Epsilon Phi.