Brett Samuels Email & Phone Number

Greater Philadelphia Area

• At Brownstein, I develop brand positioning and creative strategies based on consumer insights gained through primary and secondary research and cultural/category observations. I’m also responsible for creative briefs.
• Drafting creative briefs that produced the successful “No Jingles or Mascots” campaign, which has delivered impressive results including significant increases in brand awareness, ad recall and brand consideration.
• Engaging in primary research initiatives both self-managed and with partners such as Ipsos, GFK, Kantar and Melior; resulting in consumer insights that enabled me to consistently shift / improve messaging and creative.
• Developing the strategic foundation for three individual Super Bowl campaigns for the Inspira Health Network, one of which, was awarded a Clio Award.

Greater Philadelphia Area

Horsham, PA

• At Afilias, I was Brand Manager for several niche top level Internet domains including:.BET,.POKER,.LOTTO,.LGBT,.PROMO,.ARCHI,.ORGANIC,.BIO, &.SKI. I was responsible for the brand strategy, planning, and creative for.
• Performed primary and secondary research to inform positioning, define target registrants, identify competition, and determine pricing using both quantitative and qualitative data.
• Drafted domain policies to support individual brand audiences’ “reasons to believe” resulting in increased brand affinity and adoption.
• Planned and managed all registry-based marketing outreach, including traditional and digital advertising campaigns, social media, events, trade shows, promotional items, collateral development, etc.
• Established and maintained strategic partnerships with other related, established brands in order to leverage their influence and quickly build trust with target audiences.

Berwyn, PA

Managed team of three account managers, ensuring that each client’s expectations were not only met but also exceeded. Focused upon gaining an in-depth understanding of each client’s business and then planning effective online strategies with a focus on goals, measurement and continuous improvement.- Developed content marketing retainer offering that.

Boynton Beach, FL

Maintained day-to-day relationships with clients and executed brand positioning, go-to-market, and multi-channel communication strategies for both business-to-consumer (B2C) and business-to-business (B2B) segments.- Managed marketing and branding initiatives for several high profile clients including the PGA National Resort and Spa, Waldorf-Astoria.

Delray Beach, FL

Responsible for day-to-day account service, media planning and strategy based on client needs and agency goals for several major hospital accounts including Holy Cross Hospital in Ft Lauderdale, FL and Florida Hospital in DeLand, FL - Pitched creative ad campaign concepts to client on behalf of agency- Opened jobs and drafted project briefs based on media.

Miami, FL

As an Intern at Tinsley Advertising, I learned a lot about the advertising industry and gained valuable experience through extrememly hands-on training by the VP of Account Service. I was essentially her Account Coordinator during this period.

Bachelor Of The Arts, Communications, Advertising And Public Relations

Graduated Magna Cum Laude

Graduate, College-Preparatory

Activities and Societies: ● Proctor of Founder's Dormitory ● Editor of Hilldene Yearbook ● One of three student members of Disciplinary.