Brett Samuels Email & Phone Number

Greater Philadelphia Area

At Brownstein, I develop brand positioning and creative strategies based on consumer insights gained through primary and secondary research and cultural/category observations. I’m also responsible for creative briefs, messaging strategy, and strategic channel plans for some of Brownstein’s largest clients.Highlights include: Developing a new brand strategy and messaging for NJM Insurance’s personal auto, home, and commercial insurance lines as they expanded beyond New Jersey, into four additional states.• Drafting creative briefs that produced the successful “No Jingles or Mascots” campaign, which has delivered impressive results including significant increases in brand awareness, ad recall and brand consideration.• Engaging in primary research initiatives both self-managed and with partners such as Ipsos, GFK, Kantar and Melior; resulting in consumer insights that enabled me to consistently shift / improve messaging and creative guidance during growth periods and uncertain times.• Developing the strategic foundation for three individual Super Bowl campaigns for the Inspira Health Network, one of which, was awarded a Clio Award.

Greater Philadelphia Area

Horsham, Pa

At Afilias, I was Brand Manager for several niche top level Internet domains including: .BET, .POKER, .LOTTO, .LGBT, .PROMO, .ARCHI, .ORGANIC, .BIO, & .SKI. I was responsible for the brand strategy, planning, and creative for each of these new top level domain brands (TLDs).While at Afilias, I:• Performed primary and secondary research to inform positioning, define target registrants, identify competition, and determine pricing using both quantitative and qualitative data.• Drafted domain policies to support individual brand audiences’ “reasons to believe” resulting in increased brand affinity and adoption.• Planned and managed all registry-based marketing outreach, including traditional and digital advertising campaigns, social media, events, trade shows, promotional items, collateral development, etc.• Established and maintained strategic partnerships with other related, established brands in order to leverage their influence and quickly build trust with target audiences.

Berwyn, Pa

Managed team of three account managers, ensuring that each client’s expectations were not only met but also exceeded. Focused upon gaining an in-depth understanding of each client’s business and then planning effective online strategies with a focus on goals, measurement and continuous improvement.- Developed content marketing retainer offering that established clear goals, segmented the audience and outlined year-long plan to increase client’s authority and digital market share online. - Introduced a brand positioning audit and deliverable offering that ensured client’s position, brand visuals and messaging were relevant and effective before engaging in any digital marketing efforts. - Implemented a persona-based approach to content marketing strategy, ensuring content was as targeted and effective as possible.- Incorporated advanced analytics and measurement to understand and improve efficacy of digital marketing programs.

Boynton Beach, Fl

Maintained day-to-day relationships with clients and executed brand positioning, go-to-market, and multi-channel communication strategies for both business-to-consumer (B2C) and business-to-business (B2B) segments.- Managed marketing and branding initiatives for several high profile clients including the PGA National Resort and Spa, Waldorf-Astoria, Hilton, Travelpro / Atlantic Luggage, and CGI Windows and Doors- Managed the development, implementation and tracking of omni-channel marketing campaigns designed to achieve acquisition and retention goals- Negotiated partnerships between Conde Nast Traveler and Travelpro as well as Legoland and Atlantic Luggage to elevate brand perception and build proprietary databases through co-branding and sweepstakes promotions. - Created awareness among consumers, meeting planners and wedding planners for PGA National Resort and Spa, a full service facility including 400 room resort, five golf courses, five-star restaurant, full service spa and salon, and private membership club.- Evaluated, adjusted and redirected advertising/branding campaigns and lead generation programs by studying and analyzing sales results, demographics, customer satisfaction surveys and other in-depth market research data.- Developed “Sentinel” brand of mid-range impact windows for CGI Windows including naming, branding, collateral and go-to-market strategy. The product launch was recognized as Most Innovative Marketing Program by Windows and Doors Magazine in 2011.

Delray Beach, Fl

Responsible for day-to-day account service, media planning and strategy based on client needs and agency goals for several major hospital accounts including Holy Cross Hospital in Ft Lauderdale, FL and Florida Hospital in DeLand, FL - Pitched creative ad campaign concepts to client on behalf of agency- Opened jobs and drafted project briefs based on media plan and client requests- Managed printing production and mailings for hospital collateral and direct mail

Miami, Fl

As an Intern at Tinsley Advertising, I learned a lot about the advertising industry and gained valuable experience through extrememly hands-on training by the VP of Account Service. I was essentially her Account Coordinator during this period.

Bachelor Of The Arts, Communications, Advertising And Public Relations

Graduated Magna Cum Laude

Graduate, College-Preparatory

Activities and Societies: ● Proctor of Founder's Dormitory ● Editor of Hilldene Yearbook ● One of three student members of Disciplinary.