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Inbound phone calls are the highest intent, highest converting source of leads, and the least understood. Invoca's SaaS solution solves this, comprehensively, starting with:PAID SEARCH: When your customers search, click on your search ad, and then pick up the phone to call, Invoca gives you attribution back to the keyword. This keeps your marketing systems, bid management, and tag management accurate and strong. Invoca delivers "phone cookies" that track the digital AND offline purchase path of your customer. Now you can accurately optimize your marketing spend.MARKETING TECH: The modern marketer has a suite of SaaS business tools - CRM, tag and bid management, marketing automation, etc. Not one of these solutions provides visibility into inbound phone calls. Invoca integrates with these systems natively, and has robust APIs to integrate with even legacy systems.PERFORMANCE & PARTNER MARKETING: Marketers who leverage performance networks and partner marketing have the challenge of managing partner credits, compensation, allocation, and budgets accurately. For an inbound call sourced by a partner, this was nearly impossible. Invoca does this with ease, making it easy to connect to partners, qualify inbound leads, and management payouts. How does Invoca work?1. It's all about INBOUND phone calls, from your prospective customers to your call center or sales team. 2. No change to customer behavior and no change to sales/call center behavior. Invoca simply rides between the customer and you, shedding daylight on the previously invisible call channel. 3. Invoca gives you attribution and analysis for Inbound calls. We make calls look like clicks.4. Invoca then gives you programatic automation tools to score, route, and qualify inbound calls.5. All of the data is then sync'd with your CRM, marketing automation, and other systems for a single dashboard.6. As you learn what drives inbound calls, we help you find more through our distribution partners.