Brett Wright Email & Phone Number

Saratoga Springs, UT, US

Oversees the development, configuration, and maintenance of generative AI applications at CapitalROCK for their financial compliance software used by the top 10 financial institutions in the US. Manages the client APIs and SAML SSO applications to improve workflows between external systems and our own.– Improved AI accuracy from 50% to over 95% and reduced.

Side-Projects I have completed or am working on in my spare time:AI Agent: Personal Assistant - An AI personal assistant that can actually act. - Supported Actions: calendar scheduling, email drafting, to-do list creations. - Workflow methodology: Ingest details, transform and organize data, narrate to understand, and finally propose, confirm and perform.

Provo, Utah, US

Quickbooks Integration + Hubspot CRM Integration + Zapier & Make Integration Tools𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗦𝗬𝗦𝗧𝗘𝗠𝗦Identified and lead a complete internal systems overhaul of inventory management and tracking – Built an internal database warehouse to consolidate data entry and reporting to one source – Restructured our internal & external SKU naming conventions for clarity.

Lehi, Utah, US

Oversee online efforts in analytics and purchasing to drive leads and improve brand awareness among CFOs. Grew the number of incoming B2B leads by 4.5x in under 1 year while only increasing ad spend by 70%.Managed paid search, paid social, content, social, and SEO teams by utilizing relevant techniques from Agile Methodology. Developed complex full-funnel.

Manages the briefing, media planning, creation, implementation, and reporting for the digital campaigns across all channels as well as the advertising and marketing materials through print.Is responsible for updating and maintaining the website with the primary goal of improving lead conversion rates by answering the users' questions.

Lehi, Utah, US

Successfully drove high ROI on AdWords and Bing's search and display networks, as well as email placements.Increased Quality Scores through diligent alignment of keyword, ad copy, and landing page relevance.Improved conversion rates through landing page optimizations from small content changes to complete landing page redesigns. Used various tools such as.

Weaving in social media into a financial services practice with a brand and current systems can be difficult. I simplify this and assist agents in bringing their business to the digital frontier.Facebook, LinkedIn, YouTube, Twitter. I bring all those into our agents' businesses.

Master Of Business Administration (Mba)

Bachelor Of Applied Science (B.A.Sc.), Exercise Science

Associate Of Science (A.S.), Kinesiology And Exercise Science