Product Marketing Director for Creators

Developing Marketing launch strategy to bring YouTube Shorts to market globally, now exceeding 1.5B monthly users (June 2022)Driving approach through to execution for top tentpole moments like Coachella and VidCon 2022, leveraging Top Creators to aid in product engagement and adoptionLeading cross-functional team in top-to-bottom campaign approach inclusive of creative, on-platform promotion, paid media, earned media, press and brand partnershipsPartnering with regional and local teams to ensure consistency, learnings-sharing and seamless user perception across the globe

Led DR and ATL efficient subs-driving campaign strategies for YouTube Premium that took us to 50M+ members globally (Sept 2021)Launched first-ever Member Experience center-of-excellence at YouTube, creating a brand persona, tone/voice, and net-net Members-only touchpoints for Premium user base

Developed and led complex, partnerships-driven relaunch campaign for YouTube Music productPartnered with key tentpole Artists to drive product adoption and improve Industry perception for our Music app

Created Media strategies for top-priority product launches, including: Top Creators Campaigns, YouTube Red (aka Premium), YouTube Originals, YouTube TV, YouTube Artists (Music), and YouTube MusicServed as key Creator partner to collaborate on strategy and execution of Top Creator campaigns, YouTube Originals (24 Creator-led movies and series) and YouTube Artists

White glove service lead for high-budget ad spend on Google and YouTube (Mastheads)