Eugene Park Email & Phone Number

Sunnyvale, CA, US

Sunnyvale, CA, US

Minneapolis, Minnesota, US

• Senior Brand Associate (Cereal, Dressings, Frozen)
• Owned 4 P&Ls and responsible for $71M in revenue. Accountable for building short and long-term brand strategy, delivering financial targets, and running day-to-day execution
• Led the dressings portfolio package redesign across 32 SKUs for the first time in 10 years. Managed two creative agencies and developed the creative brief to ensure our objectives delivered a consumer-first design
• Selected to lead project prioritization for entire brand across all cross-functional teams. Measured and tracked KPIs, managed resource allocations, and presented plans to executive leadership monthlySenior Brand.
• Gained buy-in from leadership and cross functional teams to invest in the Club business by closing a National distribution deal and turned around a double-digit declining business to 22% growth for the first time in 4.
• Led 7 cross-functional teams for product launches from concept to GTM strategies. Successfully launched over 14 new products by driving project timelines while being the voice of our consumers and customers

Cincinnati, Ohio, US

• Performed deep dive analysis of trade promotion activity and identified $19MM in forecasting risk and recommended optimization plans to meet delivery goals
• Pioneered roadmap to improve eComm business for Target Baby Care, which resulted in a Clavis score increase of 18%
• Built new forecasting tool leveraging sales trends to enable more granular tracking that resulted in spend optimizations
• Managed all customer promotional activity amounting in $52MM and served as main point of contact for cross-functional teams to solve funding opportunities

Seattle, WA, US

• Managed department P&L and provided monthly reports to senior leadership team on sales performance, total cost of goods, and inventory position
• Led department merchandising strategy by analyzing weekly sales and leveraging data to determine promotional activity, product placement, and production needs

Seattle, WA, US

• Led the Front End Team to a 11.6% conversion rate for the company wide membership upgrade program by training employees on how to engage members and effectively earn sales, which resulted in a 40% increase from the.
• Oversaw 82 employees by coordinating daily schedules to optimize productivity and to ensure sufficient coverage meet customer demands
• Developed and coached employees by providing ongoing feedback, implementing company best practices, and clearly communicating expectations
• Doubled profit in period 7 from previous year and achieved 1st in sales on multiple focus items for the Midwest region by analyzing trends, projecting sales, and implementing merchandising strategies
• Led team to 2nd in sales in the nation for period 11’s focus item by identifying and leveraging merchandising opportunities and projecting sales based on historic comps and current trends
• Trained quality employees by recognizing individual strengths and weaknesses to promote overall performance for each individual as well as the performance of the team

Seoul, Seoul, KR

-Worked closely with senior managers to promote M&A transactions and joint venture opportunities to U.S. companies to work with Korea-Assisted in composing invitation letters to promote events to potential investors and clients