Brett Mclaughlin Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

Muncie, In

I provide strategic marketing consultation and project management to campus clients, including the Ball State University Foundation, Ball State Alumni Association, and College of Sciences and Humanities. I also manage institutional branding and advertising initiatives. In addition to strategic planning, I write and edit content and work with designers and digital specialists to produce consistent messages that connect expectations with reality.

Indianapolis, In

Oversaw advancement marketing activity for a 22-school academic enterprise at Indiana University-Purdue University Indianapolis (IUPUI). Led marketing projects for fundraising initiatives to diverse, multicultural donor, alumni, and student groups on behalf of all graduate and undergraduate schools at IUPUI and for 5 Indiana University regional campuses.• Directed marketing, communications, and events for successful $1.4 billion IUPUI Impact fundraising campaign (largest campaign contribution total in Indiana University history)• Optimized a < $300,000 budget (including staff) to successfully deliver 100+ marketing initiatives annually • Recruited, managed and guided professional development of regional and national award-winning in-house creative team • Strategically planned short-term marketing initiatives that exceeded goals for School of Dentistry and School of Medicine • Tripled number of annual marketing projects for IUPUI clients over a four-year period, with resulting increases in total private giving (43.4M to 85M) and number of donors (29K to 33.8K)• Conducted major audit of communication and marketing activities and resouces at the Indiana University Center on Philanthropy, resulting in the center developing a new strategic communications plan• Coordinated first-ever comprehensive survey of IUPUI alumni attitudes toward fundraising and communications• Guided advertising campaign for Indiana University specialty license plate sales, resulting in the IU plate becoming the #1 selling specialty plate in the state• Advised campus leadership on the launch of a successful $11-million fine arts capital campaign at IU Southeast and a new faculty-staff fundraising effort at IU South Bend

South Bend, In

Planned and executed all marketing, advertising, communications, and media relations for more than 400 professional development and personal enrichment classes annually, serving more than 7,000 students per year. • Directed design and production of web-based and print publications, including University Continuing Education Association-award winning course catalogs and postcards• Supervised marketing support staff that produced more than 100 different collateral pieces mailed to more than 250,000 households, individuals, and businesses annually• Restructured direct mail operations to achieve 100 percent ROI in less than 24 months from postage savings while efficiently expanding services to include clients campus-wide• Instituted use of focus groups, audience surveys, and information collected from enrollment data to create new audience segments; results included new course programs for nonprofit program managers and elementary and middle school students