Katie Elliott Email & Phone Number

Santa Clara, Ca, Us

+ Leading digital transformation within the digital experience platform team to streamline and scale organization by establishing product strategies, implementing prioritization rubric based on a data driven decision model, and introducing test, learn, and optimization framework.+ Driving end to end digital customer journey optimizations to provide a cohesive experience that improves acquisition, engagement, and retention.+ Establishing product management best practices within the product team to standardize operating model and enable team to scale and grow. Also helped team learn to implement benchmark reporting to successfully measure future optimizations.+ Coaching product management team in design thinking, testing, and optimization to deliver a mobile first design system that to-date has increased engagement by +200% and reduced page speed load from 8 secs to 2 seconds. + Currently leading a global product management team, who manages ServiceNow.com, optimizations, personalization, and lead acquisition.

San Jose, Ca, Us

• Drove UX Design and Research to understand what features are most valuable for users to get started and onboarded into the product to drive adoption and retention.• Tested and optimized the Creative Cloud membership hub experiences to drive discovery, adoption, maximize time to value, and repeat engagement.• Established a product lead growth strategy to get new users to our web products through evaluating top entry points, SEO keywords, content to provide the most effective end-to-end journeys. • Led the personalization at scale product strategy for Creative Cloud on adobe.com which included re-envisioning users experiences from end to end for FY20-FY21. • Created scalable solutions to personalize customer experiences, utilizing Adobe Experience Manager with Adobe Target and Analytics, which improved operational efficiency, and provided a more consistent customer journey for our customers. In FY20-FY21, I expanded personalization coverage in the US by 20% and drove $50M in net new ARR.• Led a collaborative initiative with the Target product team and data science teams to shift from manually curated personalization to using data science machine learning models to drive recommendations.• Managed the SEO product management squad to scale and drive SEO growth from FY19- FY20. Built the team from the ground up from hiring to execution. Rolled out hundreds of new articles that helped us increase traffic and conversion • Optimized customer experiences and acquisition of Creative Cloud customers on Adobe.com. Performing customer research to understand customers and current challenges. Led design sprints to redesign the journey for prospective Creative Cloud customers which resulted in 10% YoY growth in ARR in FY17-FY18.• Drove quantitative A/B Testing to improve lift in customer lifetime value.

Cupertino, California, Us

• Launched a new CMS Platform for Apple Online Store Publishing, which included managing the onboarding of users, updating business processes, and helping to define roadmaps.• Led workshops with publishing users to gather requirements for new features, and also ran user acceptance testing sessions to get feedback as features were developed.• Hosted presentations and brown bag sessions to inform users about new features or changes to existing features, which included answering questions and gathering feedback that was used to help inform future roadmap items.

San Ramon, California, Us

• Led a cross-functional team to develop a software solution to gather aviation engine data from customers, using machine learning to streamline the ingestion of the data, which was ultimately used to ensure that the contract service agreement was within the predicted operating margins to make sure revenue was on track.• Ran multiple interview sessions with customers and internal clients to understand, define, and document problems, and worked with them to determine which business problems could be solved by the GE software team.• Wrote statement of work contracts to define the scope, cost, deliverables, and release plans, and then reviewed and obtained sign-off with the customer.• Presented on a bi-weekly basis to executive stakeholders about the program status.

San Jose, Ca, Us

• Worked as the lead business analyst on a team that created a responsive framework pattern library to reduce the number of templates and components used on Adobe.com from 150+ templates and 300+ components to less than 5 templates and 30 components.• Created requirement templates for the SCRUM team analysts and centralized all requirements documentation into a new Wiki.• Mentored Business Analysts.• Provided technical business analysis for the Adobe Experience Manager’s CMS, architecture, and performance.• Elicited requirements for Adobe.com feature enhancements. Provided analysis support to its developer, quality assurance, release management, and operations teams.• Worked as the Scrum Master and business analyst on two Adobe.com upgrade projects, and an Adobe Solution Partners re-design project

San Jose, Ca, Us

• Technical lead and SME for implementing Adobe.com web content management system (CQ 5.3)• Responsible for code deployments and infrastructure upgrades• Provide 24x7 on-call support for all production application and web servers comprising Adobe.com• Help developers troubleshoot issues with Java and Coldfusion Applications• Maintain documentation for servers and applications• Manage Akamai (CDN) configurations

E-commerce site that specialized in high quality Sports Bras.

Brighton, Co, Us

• Managed web content using Joomla CMS for their web site• Maintained email lists and centralized the mailing lists into one database system• Implemented fundraising database using Fundraiser Basic software• Managed county voter list and created custom ad hoc lists for targeted political action campaigns• President of the Young Democrats

San Francisco, Ca, Us

• Provided 24x7 on-call support for all production web and application servers for Autodesk's Internet presence• Implemented and maintained distributed systems and network monitoring tool (Nagios) to support 24x7 monitoring of all systems and applications supporting Autodesk's web properties. Developed custom shell and Perl scripts to support monitoring of internally developed applications. Wrote and debugged event handling scripts to automatically handle anomalous conditions• Helped developers troubleshoot memory leaks in OCI Drivers and Java Applications• Performed system tuning for java application environment• Implemented discussion groups using Jive Forums (http) and Dnews (nntp)• Installed, customized, and maintained Analog web metrics reporting system

Arlington, Virginia, Us

Gathers, sorts, and scans intercepted messages to isolate valid message traffic. Performs initial analysis to establish target identification and communications patterns. Operates automated data processing (ADP) equipment. Maintains analytical working aids to support target collection, identification, and location. Operates communications equipment for SIGINT collection, processing, and reporting.

Dulles, Virginia, Us

• Responsible for reporting the download numbers for FTP products, browsers, platforms and unique visitors• Log analysis and coordinated transfer of logs for auditing• Maintained FTP query tool and ran ad hoc queries for special needs not met by the regular reporting

Masters In Business Administration

Bachelor Of Science, Exercise & Sport Science